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Billabong

A few of the Essay and Assignment tackled on Billabong

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  • Assignment on Billabong globalization response
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  • Business strategy report on Billabong
  • The aim of this report is to identify a company and conduct a detailed strategic audit to evaluate the existing strategies and to identify business opportunities for growth and future development of t...More

    The aim of this report is to identify a company and conduct a detailed strategic audit to evaluate the existing strategies and to identify business opportunities for growth and future development of the business. The report also developed and recommended suitable business strategies that will assist the business to survive and grow in to the future. For this report, we have chosen Billabong International Limited. Billabong is the leading surf wear apparel brand in Australia and second internationally behind Quiksilver. Billabong employs over 1750 people worldwide through 110 corporate stores and 40 licensed arrangements. The company is involved in the design, production and distribution of surf and board sports apparel and accessories for both male and female markets. Surfing is not only an Australian pastime; it is also one of our countries most successful exports. Even if you don’t practice the sport, youth around the world dream of the lifestyle. Analysis of the Billabong Company’s existing strategy indicates that there are a number of areas suitable for future development within this particular industry. The major findings of the report identified a new business strategy and opportunity for Billabong to expand its operations into the Middle East / Asian block. It also identified additional opportunities due to the growing concerns regarding the health risks of the western world particularly obesity levels. Billabong can utilise these public concerns and expand into fitness apparel and equipment. Future sales of this nature will continue to grow for the foreseeable future. ... Less

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  • Environmental analysis report on Billabong
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  • Financial Statement Analysis of Billabong International
  • Introduction to the company

    Billabong International Limited (BBG), established in 1973, produces surf wear and sports apparel and accessories for the surf, skate and snowboard markets. BBG now has ...More

    Introduction to the company

    Billabong International Limited (BBG), established in 1973, produces surf wear and sports apparel and accessories for the surf, skate and snowboard markets. BBG now has a presence in more than 60 countries. The Billabong brand is targeted to both active participants in surf and extreme sports and people who desire to be identified with its image. BBG supports the promotion of the Billabong brand through the sponsorship of athletes and events.


    Analysis of Current Situation
    The company’s growth rate has been very healthy and more than the industry average. But instead of that much rise in sales, the company’s profit has been decreased from the last year’s profit. Reasons for this decline in profits are increase in cost of production, Marketing and Admin Expenses, other Operating Profits and Finance Charges due to inflation, increase in interest rates and taxes. There is very tough competition in market, so it is not possible to increase the profits.

    Comparative Income Statements and Ratio Analysis
    Comparative income statements have been prepared and a ratio analysis has been made which identifies the problem areas and makes the situation very clear.

    Graphical Representation of Sales, Costs and Profit Trends
    A graphical representation of sales, expenses and profits has been made, which shows their trend and highlights the key problem areas.

    Suggestions for Improvements
    Suggestions for improvements have been given for the problem areas identified.



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  • PEST Analysis of Billabong
  • report provides external environment analysis of Billabong through the use of PEST Analysis. External environment is also named as Macro environment by some industry experts....More

    report provides external environment analysis of Billabong through the use of PEST Analysis. External environment is also named as Macro environment by some industry experts. ... Less

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  • Porter’s Five Forces Analysis on Billabong
  • This report provides external environment analysis of Billabong through the use of Porter five forces Analysis. External environment is also named as Macro environment by some industry experts....More

    This report provides external environment analysis of Billabong through the use of Porter five forces Analysis. External environment is also named as Macro environment by some industry experts. ... Less

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  • Report comparing the Business Communication strategies of RIP CURL and BILLABONG, Australia
  • Business communication plays an important role in the success and development of an organization. This business report aims at highlighting the importance and relevance of business communication in th...More

    Business communication plays an important role in the success and development of an organization. This business report aims at highlighting the importance and relevance of business communication in the success of Billabong, a clothing company that is known for selling surfwear and accessories all across the world. The report also aims at comparing the business communication process of Billabong with Rip Curl, one of the leading organizations selling gifts items in different parts of the world. The business communication process of both organizations is on the similar line because of the impact of globalization and wide arrays of consumers across the world (Agar,(1994).
    Over the years, online communication has changed the communication by making it fast and affordable for the masses. It has also helped in reaching consumers of different parts of the world in an effective manner. It needs to be understood that both organizations have been operating in different economies. The US economy has been severely hit by the recession and dip in the tourism creating trouble for Rip Curl while Australia has been considered as a hot tourist spot helping Billabong to be successful in the past as well as in the present (Joseph1993).
    Moreover, the problem with Rip Curl was more of a timid approach in terms of not being vocal about wide arrays of problems faced because of the impact of internal and external factors. The information was garnered from wide arrays of sources and resources like journals, website and newspapers that confirmed the communication approach raising problems. Overall, it can be assumed that the organization can only be successful through effective business strategies embedded with an honest and transparent mode of communication.Rip Curl lacked that approach affecting wide arrays of stakeholders while Billabong is on a steady path because of judicious and transparent communication (Roger. (1997)
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  • SWOT ANALYSIS OF Billabong
  • This report provides internal environment analysis of Billabong through the use of SWOT Analysis. Internal environment is also named as Micro-environment by some industry experts....More

    This report provides internal environment analysis of Billabong through the use of SWOT Analysis. Internal environment is also named as Micro-environment by some industry experts. ... Less

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