Contents

• Introduction 3
• Industry and Firm Analysis 4
• External Environmental Analysis 4
• PESTEL Analysis 4
• Porter’s Five Forces 6
• Internal Environmental Analysis 7
• Strategic Position 7
• Resources and Capabilities 8
• Identification of Possible Scenarios 9
• Evaluation of Strategy and Recommendations 12
• Recommendations 16
• References 17

Description

Strategy framing and implementation are the important functions of an organization since it enable sit to sustain in the highly competitive market. Strategy can be defined as the set of activities, which enable the organization to achieve its desired goals related to business growth or sustainability (Mckeown, 2012). A strategy can be effective when it is developed and implemented after careful analysis of the external and internal environmental analysis. The external environmental analysis enables the organization to identify different forces, which would require the organization to change its existing strategy and adopt new strategies. The internal analysis enables organization to assess its competencies and check its capability to adopt the new strategy.
Woolworths is a supermarket chain in Australia and is owned by Woolworths Limited (Woolworths, 2015). The company was founded in 1924 and since then it has seen significant growth and gained increased reputation (Woolworths, 2015). The company offers fresh food and has increased presence across the country. The company has 190,000 employees across stores, distribution, centres and support offices and provides exception services and products to the customer at a competitive price (Woolworths, 2015). This report analyses the external and internal environment of Woolworths. The report also identifies possible strategies, which would enable the organization to sustain and to increase its profitability. In the end the report recommends the most appropriate strategy, which would enable Woolworths to have competitive advantage in the market.