Contents
The paper discusses the significance of international segmentation along with its approaches and stages. The paper discusses the different factors which need to be considered by Coles, a supermarket giant in Australia for segmentation in international markets. In the end the paper provides recommendations on the resources which can help the company in conducting the segmentation analysis.
Description
This report is based on the following question –
What role does segmentation play when an organisation is planning to go international? In your answer, identify the important factors in segmenting international markets for your firm’s product. Give recommendations on the main sources of information the firm should use when conducting a segmentation analysis.
