Contents
1. Introduction…………………………………………………………4- 2. Market Analysis…………………………………………………….5
- 2.1 SWOT Analysis
- 2.2 Competition Analysis
- 3. Marketing Strategy……………………………………………..…..9
- 3.1 STP Analysis
- 3.2 Marketing Mix
- 4. Financial Projection…………………………………………….….12
- 5. Implementation and Controls……………………………………...13
- 6. Conclusion…………………………………………………………14
- 7. References…………………………………………………………15
Description
The report is a marketing plan for Nivea’s new product and service launched in the market. The development of marketing plan is a buzzword in corporate world nowadays. In a lay person terms, the marketing plan discusses, analyzes, and initiates decision making and call for action that Nivea should undertake to attain a competitive position in the market. The report is a detailed analysis of marketing plan for Nivea’s new product which is an after shaving cream for men. The target market for the product chosen is Malaysia. For easy understanding and convenience, the marketing report is divided into different sections which explain the process and determination of success of the product. The report begins with competitive marketing analysis of Nivea men cream in the market. Furthermore the analysis depicts the strength, weakness, opportunity and threat in target market which will help in designing marketing strategy for the brand. The sub section on competition analysis analyzes Nivea’s position in the cosmetic market and this information will help us in designing marketing strategy in a way which helps capture large target audience. The second section of the paper talks about marketing strategy based on strategy, targeting and positioning statement. The marketing mix of the new cream launched will explain how the cream is made competitive to increase market share. The third section highlights on financial indication of the brand. It assesses the current position of Nivea in the market and how the new product launched will prove to be profitable for the stakeholders. To explain this, the position of Nivea has been analyzed based on their financial statements. The paper closes with a brief on implementation and control measures which Nivea would have to incorporate to ensure sound growth and back up in case of crisis. The aim of the report is to yield profitable strategy for Nivea’s new product range.
