Contents

• Executive Summary………………………………………………………………………3
• Introduction about Rip Curl…………………………………………………………….4
• Business Communication as a Whole…………………………………………………..4
• Types of Business Communication……………………………………………………..5
• Business Strategies used by Rip Curl…………………………………………………...7
• Types of Communication Strategies used by Rip Curl………………………………..8
• Recommendations……………………………………………………………………….12
• Conclusion……………………………………………………………………………….13
• References………………………………………………………………………………..14

Description

This report has been designed in order to know about the Company Rip Curl and its business techniques. This report also focuses on importance of the business communication as a whole and types of business communication methods used throughout the world. Internal Communication comprises all communication throughout the organization. Internal Communication can be considered as the formal and informal function and offering communication in distinct forms to workers. On the other side, communication with the individuals outside the organization is called as external communication. The product line of the Rip curl is different and constantly concentrated on the quality. It has been noticed that the Company has decided to link Sales logix to its current system of the inventory to increase the management capability for reporting of the performance. It is very clear that the Rip Curl is an international company and one of the largest surf inspired brands in Australia. This report will focus on what business techniques are used by Rip Curl and a comprehensive critical discussion about the three communication types used the most by Rip Curl, i.e. social networking (Face book, YouTube, Twitter), sponsorship and a company owned stores and outlets (as well on line shopping). The Company has understood the similarity for the domestic brands and tries to reflect tastes of domestic market and themes of own products. It has been noticed that with the help of Skype designers of Rip Curl work on the video call and support the world including Asia, France, Australia and California. While using the Skype main problem faced by the Company speed of internet connection and delays in work. At last recommendations have been given to the Company for the future such as it is advisable for the Company to design the wetsuits in such a way that it works for more than 1 year and provides flexibility to the people.