Evaluation of Marketing Mix Strategy of Air Asia in the online context

Number of Words : 1982

Number of References : 10

Assignment Key : SMIAIA-302

Popular By : Air Asia Marketing Mix

Contents

  • Content for this assignmentIntroduction.....................................................................................................2
  • Content for this assignment 1.1 Marketing Mix for Online Marketing.......................................................................2
  • Content for this assignment 1.2 Role of Internet for Marketing Mix Execution.........................................................3
  • Content for this assignment2. Varying Marketing Mix for Online Marketing..................................................3
  • Content for this assignment 2.1 Identification of Internet Marketing Mix Strategies................................................3
  • Content for this assignment 2.2 Online Marketing Strategy......................................................................................5
  • Content for this assignment 2.3 Target Market..........................................................................................................5
  • Content for this assignment 2.4 Evaluation Metrics...................................................................................................6
  • Content for this assignment3. Conclusion........................................................................................................7
  • Content for this assignment 3.1 Conclusions and Implications of Air Asia’s Internet Business Strategies.................7
  • Content for this assignment 3.2 Recommendations..................................................................................................8
  • Content for this assignment4. List of References.............................................................................................9

Description

This project has been prepared to review, analyse and evaluate how Air Asia is executing its Marketing Mix Strategy in the online context. Air Asia is the leading low cost airline for domestic travel within Asia. A study of the marketing mix of the chosen enterprise, its expansion of online execution, key issues and basic principles of online marketing has been undertaken. The flaws in the application have been dealt with and suitable recommendations made.

Ready Assignment

75 USD

Full Assignment with reference list delivered by email

Custom Assignment

150 USD

Assignment Uniquely made for you with Plagiarism Report, Delivery within 72 hours

References

15 USD

Reference list for this assignment will be delivered instantly.

Assignment Preview

Whatsapp contact