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Evaluation of Marketing Mix Strategy of Air Asia in the online context


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Number of Words : 1982

Number of References : 10

Popular By : Air Asia Marketing Mix

Contents

 Introduction.....................................................................................................2
  1.1 Marketing Mix for Online Marketing.......................................................................2
  1.2 Role of Internet for Marketing Mix Execution.........................................................3
 2. Varying Marketing Mix for Online Marketing..................................................3
  2.1 Identification of Internet Marketing Mix Strategies................................................3
  2.2 Online Marketing Strategy......................................................................................5
  2.3 Target Market..........................................................................................................5
  2.4 Evaluation Metrics...................................................................................................6
 3. Conclusion........................................................................................................7
  3.1 Conclusions and Implications of Air Asia’s Internet Business Strategies.................7
  3.2 Recommendations..................................................................................................8
 4. List of References.............................................................................................9

Description

This project has been prepared to review, analyse and evaluate how Air Asia is executing its Marketing Mix Strategy in the online context. Air Asia is the leading low cost airline for domestic travel within Asia. A study of the marketing mix of the chosen enterprise, its expansion of online execution, key issues and basic principles of online marketing has been undertaken. The flaws in the application have been dealt with and suitable recommendations made.

Price Details

Price Full Assignment : 50 USD   (Ready assignment, instant delivery)

Price Custom Assignment : 150 USD   (Assignment Uniquely made for you with Plagiarism Report)

Price References : 15 USD (Only References)

Assignment Key : SMIAIA - 302

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