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A few of the Essay and Assignment tackled on Jewellery
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| | Business strategy Plan report on Tiffany & Co | | | Tiffany & Co. is one of the most popular jewellery retailers. It operates mainly in the US and the Japan. In the fiscal year January 2006 the company had sales of 2,648.3 million. The company possesses the world’s largest yellow diamond crystal of 287.42 carats. Tiffany is expanded widely with 58 retail stores in the US and 95 retail stores outside the US. It also has a wide range of products which consists of diamonds, timepieces, fragrances, sterling silvers, crystals and accessories apart from jewellery. Jewellery alone contributes 80% towards the company’s revenue. The company’s existing strategies are to open new stores, to have low price products, focus on the China market and are targeting women buyers. An audit of the internal and external factors has revealed that Tiffany’s internal strength is moderate and its response to the opportunities and threats is also moderate. Tiffany is relatively stronger when compared to its competitors like Zale and Bulgari. In the current scenario, five different strategies have been recommended for Tiffany. They are (1) customize jewellery, (2) focus on the Indian market, (3) effectively mange demand and supply of its products, (4) create awareness about “No Dirty Gold” and “Conflict Free Diamond” and (5) concentrate on the watch market. | |  |
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| | Discussion paper on Tiffany & Bulgari in relation to Corporate Social Responsibility (CSR) & Triple Bottom Line (TBL) | | | The concept of TBL and CSR raises lot of arguments in favor and against the concepts. In favor of the concept, TBL and CSR serve the society with the ethical and fair practices by the company. Company’s managers are required to think not only for one bottom line “economic” but also the two other bottom lines which is social and environmental aspect. CSR initiates company to create healthy social environment and to provide best services with ethical values. | | |
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| | Tiffany case study | | | This research proposal discusses the fine jewellery sector within the luxury goods industry, focusing on Tiffany & Co.’s (“Tiffany”) position among its high-class competitors and fine jewellery consumers. The paper begins with an overview of the luxury goods industry and current trends within the specific sector of fine jewellery. The document progresses by describing the corporate structure of Tiffany, specifically the company’s products, financial situation, store operations and plans for expansion, key publics, brand image, and marketing strategies. The proposal includes an in-depth analysis of Tiffany & Co.’s position among luxury goods consumers, with the primary question of how Tiffany will maintain its elite image and leading position within the jewellery market while attempting to expand its consumer base | | |
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