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A few of the Essay and Assignment tackled on Computers
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| | Case study analysis Siemens Nixdorf & M&DDiv PolyProd | | | – “To exist is to change” goes a famous adage. And this would be the simplest and shortest explanation to describe how important the change factor is. Change affects different situations and different individuals differently. With changing patterns of technology and advancement, organisational change has come into the motion of big question to solve at organisational and corporate levels. Gone are the days when individuals could expect to work in the same business, under the same ownership, with the same people, and the same customer base for the whole of their life and career (Cook, et al, 2004)
Question now arises what this change is and why change has become so important? In laymen terms, Organisations are not same all time. This process of becoming different in order to transform to a new system can be defined as organisational change. In plain words, Change is a transformation where its source is past and can be forecast into the future.
Though change is often seen as good but it is often very difficult to change. As organisation (profit and non-profit) tends to change they often ignore impact of change on people and individuals working towards the organisation goals. Cameron & Green (2004) suggests that individual change is at the heart of everything that is achieved in organisation. Once individual has motivation to do something different; the whole world can begin to change. However, this story is not as simple. Individuals, teams and organisational responsibility all plays a part in the process to change, and leaders, particularly have onerous responsibility and that can be termed as “making it happen”
Roping in these complex phenomena of change and its impact on human resource; this report focus on theories and leadership change required to enforce the change process in organisations. To delve more into the practicality of the concept two case studies viz. Siemens and PolyProd, has been incorporated to explain in depth the problem and how and what organisation could do to bring upon the change to instil success towards the company growth. Finally, recommendations along with conclusion has been given following with a brief section of implementation plan.
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| | Assignment on Computer virus as a paradigm of infectious diseases | | | Computer viruses are a human invention. Nevertheless does their evolution follow routes similar to biological diseases.
• relatively harmless ancestors gradually or step-wise evolve into virulent 'pathogens'
• simultaneously enforced defense mechanisms of the host evolve
• successful strategies are reused and combined
• this in turn solicits new virus 'variants' and 'strains'
Eventually equilibrium will result in which the cost of infection is limited to an acceptable level by the host. Comparing cyberspace "microbes" with their biological counterparts is beneficial to the combat of both.
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| | Avid Technologies case study | | | This paper analyses the market position of Avid Technologies and make recommendations for future. | | |
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| | Dissertation on theoretical aspects of segmentation and then discussing segmented market focus of Symantec UK | | | One of the most important components of marketing is segmentation. It is rare that a company operates in a market without segmenting it. If an entire market is homogeneous then firms can sell their products without segmenting. However, practically no market in its entirety is homogeneous. A potential market can be segmented based on several factors. Business markets are segmented quite differently from consumer markets as the purchasing behaviors of both business and individual customers are different. The purpose of segmenting the market is to allow the marketing programs and efforts to focus on specific groups of prospective customers that are expected to purchase the products or services. Marketing efforts require identification of consumers with similar consumption patterns and customizing the products and promotional offers to suit them. Grouping of customers based on their needs and buying behavior is required for effective marketing. Segmentation is this grouping of customers with similar characteristics of consumption and purchase. Grouping of customers in a market into different homogeneous clusters is called segmentation. Organizations can customize the marketing mix for specific target markets rather than offering the generic marketing mix to vastly different customers to satisfy customer needs with the help of market segmentation. Markets segments are not completely exclusive. Instead different segments can have some of the characteristics common among them. Organization can fetch higher returns by incorporating efficient segmentation of their markets. A broad segmentation can be between business and individual customers. These business and individual customer segments can further be divided based on common characteristics. Marketing segmentation enables organizations to customize their products and services to match the needs of different consumer clusters. Segmentation of the market has the advantage of being able to target and cater to customers groups who have similar consumption patterns. The flip side of segmentation is that of over segmentation. Over segmentation is about dividing the market into too many smaller groups. While the advantages of optimum segmentation can be increased profits, disadvantages of over segmentation can be many. One of the main disadvantage of over segmentation is increased costs and resources that are need to maintain all the segments. And if one of the smaller segment is not doing well, it could pull down the performance in other segments. Promotional campaigns vary among segments as the needs of each segment is different. A market segment needs to be measurable if the effectiveness of the segment and the marketing efforts can be accounted for. Symantec Corporation is one of the most successful antivirus software company in the world. It is headquartered in the USA and has a branch in the UK. It operates through offline stores of retailers and has an online store in the UK. It caters to both individual and corporate customers. It has high degree of segmentation in its market focus and product range. This dissertation research first discusses theoretical aspects of segmentation and then discusses segmented market focus of Symantec UK. | | |
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| | Dissertation proposal on Dell supply chain management | | | Number of Companies has spent a decade reconstructing their core business process for efficiency. The objective has been to straighten out the kinks in supply chain-from suppliers through incoming logistics through work-in-progress through outbound logistics and customer fulfilment (Hamel, 2002). In this parlance Dell has been remarkable in its integration of Supply Chain. From an outside view, Dell computer delivery process appears both short and slick.
As defined by Mentzer (2001) Supply Chain Management is systematic, strategic coordination of the traditional business functions within a particular company and across business with supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as whole. For a better understanding Supply chain can be defined in layman terms as something which encompasses all activities connected with the flow of materials, services and information through processing of product/ services facilities to end customer.
In this context Dell adaptation to changing time for the need of SC has been quite noticeable and it is one such company among very few to sustain it without any hiccup.
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| | Managing change and Creativity assignment on Microsoft | | | This report provides answer to the following questions –
• Are the concepts of creativity and innovation relevant to Microsoft? Use examples to illustrate your points.
• What were the founders’ motivations in starting this creative/innovative venture? Do you see any creativity on their part? Where? How did it arise?
• What is the organizational structure of Microsoft? What about the effects on creativity, specifically?
• How do you think the organizational culture of Microsoft fosters creativity/innovation in the workplace? Have you identified any particular organizational values that achieve this?
• Does Microsoft offer additional perks to its employees to maintain an innovative approach to their business? Are these formal/informal?
• There is a popular belief that “Change is the only constant”. Has Microsoft undergone change? Has the change been triggered by internal or external triggers? Please provide examples to illustrate your point.
• What is the biggest challenge that Microsoft is facing? What should they do in order to maintain a competitive edge?
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| | PC Build Inc Case study | | | This paper analyses the PC Build Inc case study and answers the following questions –
1) Briefly summarise the opportunity presented in the case. What factors give rise to this opportunity?
2) Do you think Bob & Mike are the right team to implement this opportunity? Why or why not?
3) Evaluate the opportunity using relevant screening techniques.
4) Based on the evaluation should Bob & Mike start the business? Why?
5) Would you invest in this business? Why?
6) Is there a better opportunity? If YES - what is it? If NO – what should Bob & Mike do next?
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| | Ratio analysis assignment on Dell | | | In this assignment, an attempt has been made to analyze the profitability and liquidity of Dell and on the basis of that credit and investment recommendations will be given. Hewlett-Packard (HP) has been found to be the closest competitor of Dell and various ratios have been calculated for HP to use as a benchmark for analyzing the financial position of Dell. | | |
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| | Report on Influence of Computer games on Children | | | Children are increasingly playing computer games these days. Video games and computer games have assumed prominent role in the culture of children especially in the developed countries (Steve Dorman, 1997). Some of the reasons ascribed to increasing indulgence in children in computer games are urbanization, less social and physical interaction among children after school as a result of urbanization, lesser space available to play physical games etc. Playing computer games have positive as well as negative influences on children. The parents and teaching staff therefore need to understand the point where they need to draw the line. Computer games played for shorter durations are proved to have positive benefits on children’s mental capabilities (BBC, 2005). They tend to increase mental reflexes of growing children. The paper discusses some of the benefits and negative influences of playing computer games on children. The paper establishes the role of parents and teachers in regulating the use of computer games. The paper also tries to identify a cut off point beyond which playing computer games could be harmful to children. | | |
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