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A few of the Essay and Assignment tackled on Clothing
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| | Business strategy report on Billabong | | | The aim of this report is to identify a company and conduct a detailed strategic audit to evaluate the existing strategies and to identify business opportunities for growth and future development of the business. The report also developed and recommended suitable business strategies that will assist the business to survive and grow in to the future. For this report, we have chosen Billabong International Limited. Billabong is the leading surf wear apparel brand in Australia and second internationally behind Quiksilver. Billabong employs over 1750 people worldwide through 110 corporate stores and 40 licensed arrangements. The company is involved in the design, production and distribution of surf and board sports apparel and accessories for both male and female markets. Surfing is not only an Australian pastime; it is also one of our countries most successful exports. Even if you don’t practice the sport, youth around the world dream of the lifestyle. Analysis of the Billabong Company’s existing strategy indicates that there are a number of areas suitable for future development within this particular industry. The major findings of the report identified a new business strategy and opportunity for Billabong to expand its operations into the Middle East / Asian block. It also identified additional opportunities due to the growing concerns regarding the health risks of the western world particularly obesity levels. Billabong can utilise these public concerns and expand into fitness apparel and equipment. Future sales of this nature will continue to grow for the foreseeable future. | |  |
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| | Evaluation and Recommendations of the Brand Management Strategies of Adidas | | | ‘Brand Management’ has emerged as an important area of research in the recent past decades. This Report has been prepared for the brand Adidas. Adidas has been taken up because it is a globally established brand and therefore, has several areas of brand management that can be explored. The research on the brand has been carried out through literature review and by studying the official web site of Adidas- www.adidas.com.
Adidas was started in 1920 by Adi Dassler because of his passion for sports and shoemaking and with three guiding principles in mind - to produce the best shoe to serve the needs of sport, to protect the athlete from injury and to make the product durable. With profits and with more family members joining in, the company expanded in the next decade.
Adidas has streamed into three divisions- Performance, Style and Originals. With these divisions, Adidas diversified into fashion and style for the general public. Adidas, as a brand, is quite popular especially among sports persons/ athletes. It boasts of an attractive consumer value proposition. The tangible and intangible resources of the company are integrated with the brand in terms of brand image and reputation.
Adidas has a strong brand image in the terms that it is recognised as a company that provides durable and sporty products. The three stripes logo of Adidas is well recognised and the consistency in the use of this logo has created a strong association of three stripes with Adidas. The clothing and accessories of Adidas are not so popular in the general public as its footwear. This is because the brand image is mainly related to footwear, especially sports footwear.
Therefore, it is recommended that the company explore new vistas and expand into the wider market that is available to it right now. The present profits of Adidas have increased in the past one year by around 8%. With further development of the company’s marketing strategy and business plans Adidas can grow to be the largest brand in the market, not only the sports market but also the general market of footwear, clothing and accessories.
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| | Evaluation and Recommendations of the Brand Management Strategies of Puma | | | This is an individual assignment based on the selection of one particular brand which illustrates its strengths and weakness with a view to determining its effectiveness. The report demonstrates brand value, the intended target market, product range and brand’s image with the realistic information collected from different sites and books. Puma has been selected as a brand, which is famous for its quality, innovation, colours and reputation. Desk research technique is applied for collecting the information which saves the time, cheap and gives large amount of information. The report also contains information regarding the brand situation. No doubt the recession hits the business but Puma is doing well, and based upon the research the revenue is more as compared to the competitors. It is very important for the companies to maintain the reputation in this competitive market. Finally the report is supported with the recommendations which are useful for the further improvements. | | |
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| | Marketing Communication Plan of Wittner Shoes | | | Wittner Shoes is a leading shoe brand of Australia. The brand is well known for its quality, creative designs and affordable prices. The company has got stores located in all the major cities and big shopping centers of Australia. Established in 1913, the company is in the business for long years and has been able to sustain as their main motive was customer satisfaction.
The company has a wide range of products which includes hot heels, flab flats, sexy sandals, boot and classic corporate. It attends to a wide range of customers from casuals to corporate to evening wear. All their existing items or any new arrival is mentioned in the website. If you want to gift a Wittner shoe to somebody, you can give her a gift card. She can visit the store and buy any design for herself. The staff at the stores is quite helpful. If you do not have a size for a particular design, they always help you to get one from another store
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| | Marketing report providing an insight into Positioning strategy of Wittner Shoes | | | Wittner Shoes, registered as Wittner’s Australia Pty Ltd, is counted amongst the highly reputed fashion brands in Australia. They provide excellent quality, in-vogue design, and cost-effective price. It’s been over a century that “Wittner shoes” is providing it’s footwear to its customers. Established in 1913 by H.J. Wittner in footscray, Victoria as a family shoe store, it’s an Australian owned and managed business which has continued to win accolades and gain customer satisfaction over the years and spreaded there reach throughout the mainland. Their stores are located in all capital cities and major regional shopping centres in Australia. The company main motive has always been the customer satisfaction which as a result has made it among the top pioneers in this field in Australia. Now being handled by 3rd generation, commitment to quality and style hasn’t changed and it still continues to be one of favourite brands in Australia.
There were many initiatives which were taken by the company like selling shoes by mail order, introduction of free chiropody with purchase of Dr. Arnold Health Shoes, which was the first brand in Australian footwear and “Wittner Shoes’s” also introduced x-ray fitting machines that enabled customers to see if footwear was correctly fitted to their feet. Hot heels, Flab Flats, Sexy sandals, boot and classic corporate are few of the categories it rolls out its products in. “Wittner Shoes” is at the forefront of fashion retail, specializing in shoes, from casual to corporate and evening wear. It also has a fantastic selection of matching bags and accessories. Every sale item and new arrivals are mentioned on the website. If you are thinking of gifting a Wittner shoe to anybody, you can also give a gift-card so that person can purchase it himself/ herself. Wittner shoes are loved by the customers as it always has something new and staff is helpful, and easy to reach. Prices are not too bad and better during sale. Even if a store doesn’t have a particular size in stock, it is always helpful in getting sizes.
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| | Report suggesting the strategies to improve e-business operations of Accent Clothing | | | The world of e-business is expanding rapidly. Accent Clothing has also adopted this approach to keep in step with the modern times by working through its website www.accentclothing.com. The website endeavours to be consonant with the policies of its business- warm relationship with and convenience to its customers.
The website is designed to meet the requirements of a large number and varied groups of customers. It does so by segmenting the website according to the projected needs of the browsers. Also, Accent Clothing has set up a whole system to provide shopping facilities of transaction and delivery to its buyers.
There are a few flaws relating to the design of the website. They have been evaluated and recommendations made for the improvement of the site and consequently, of the e-business of Accent Clothing.
The Report for evaluating and suggesting measures for improvement of the website has been divided along three basic heads- Design, Content and Customer Interface. These are the three main things to look out for in a website. Under each head, three sections have been constructed- Importance and Guidelines (detailing the importance of each element and the guidelines generally prescribed for it), Evaluation of www.accentclothing.com (in comparison with the guidelines prescribed) and finally, the Recommendations.
These recommendations can help improve the e-business of Accent Clothing and make it a large and well established business on the internet.
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