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A few of the Essay and Assignment tackled on Airline
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| | Analysis of the Anglo French Concorde project to design and build a supersonic airliner | | | When the last flight of the iconic Anglo Frech Concorde flew in 2003, it signaled the end of the most adventurous and colorful era in the Civil Aviation history. The Aerospatiale-BAC Concorde aircraft was a turbojet-powered supersonic passenger airliner, a supersonic transport (SST). It was a product of an Anglo-French government treaty, combining the manufacturing efforts of Aérospatiale and the British Aircraft Corporation (Kenneth Owen, 2001). First flown in 1969, Concorde entered service in 1976 and continued for 27 years. The Concorde SST project was a joint collaboration between the UK and the French governments. The project was executed by a consortium with members such as the British Aircraft Corp. and Aerospatiale. These were the companies that had designed the conceptualized the aircraft. But the respective governments had to intervene since they ran short of funds to execute the project. Although, Concorde SST was the most successful and colorful chapter of Aviation, which ended in 2003, the project days were not satisfactory as far as the performance of the project consortium was concerned. The project was marred by delays and spiraling costs. The budget escalated many times the initial estimate. The project duration was extended to fourteen year from the initially planned four years. Although, there were a couple of external influences that caused the delay or spiraling budget, most of the reasons to the delay and increased costs could be attributed to inefficient management practices. The paper analyses as to what went wrong the caused enormous delay and huge increase in costs and finds out reasons that caused them. The paper also does a stakeholder analysis to find out the extent of influence of each of the stakeholder involved in the project. The paper makes recommendations as to how the problems could have been fixed and the delays and spiraling budget could have been avoided.
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| | Application of e-CRM strategy for airline industry | | | The objective of this paper is to develop and implement e-CRM strategy for airline industry to develop better customer relationship. CRM has been a major issue of concern in the airline industry. It is well understood by the players in this industry that those airlines that can effectively attract, serve and retain the best customers will see significant positive effects on their profitability. The deeper the relationship the airline hold with the customers, the more opportunity there will be to sell additional products and services and thus increase profitability. | | |
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| | Assignment analysing Customer Relationship Management (CRM) of British Airways and Virgin Airlines | | | Travel and Tourism is one of the liveliest and innovative industries and air travel generates over billion in revenues and provides million of jobs around the world. Aviation is an extremely competitive market. Airline travel is growing rapidly and with new players emerging every second day, innovation in service offerings to its customers in line with customer demands are also increasing because of globalization effect on them. This piece of writing would focus on two key organizations from this industry i.e. British Airways and Virgin and their approach to this great success of achieving customer satisfaction. | | |
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| | Customer & Competitive analysis on QANTAS airlines | | | This report provides a customer and competitor analysis for the Qantas Group. It indicates the stage at which the company stands at the moment whilst talking about its gross earnings, profits, sales, operations figurations, etc. Similarly, it also displays where the other airlines of similar genre stand. | | |
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| | Evaluation of Marketing Mix Strategy of Air Asia in the online context | | | This project has been prepared to review, analyse and evaluate how Air Asia is executing its Marketing Mix Strategy in the online context. Air Asia is the leading low cost airline for domestic travel within Asia. A study of the marketing mix of the chosen enterprise, its expansion of online execution, key issues and basic principles of online marketing has been undertaken. The flaws in the application have been dealt with and suitable recommendations made. | | |
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| | Paper discussing Just in Time (JIT) approach and Total Quality Management (TQM) and its application to airline and automobile industry | | | Organizations need to integrate and manage all their processes and operations so that the costs are minimized and productivity or output is maximized. The profit of an organization is directly proportional to the earnings and inversely proportional to the costs. If the costs of carrying out the operations are more then profitability is reduced. If the earnings are reduced profits are also reduced. Effective use of resources would mean reduced costs and hence increased profitability. In order to reduce costs organizations try to reduce wastage and make best of the available resources. Operations management is about planning and managing different organizational processes so that quality products and services are delivered with the efficient and effective use of organizational resources such as raw materials, human resource, operational costs etc. Different approaches and different methods are invented over the past decades so that the organizations’ profitability and efficiency are improved. Some of the operation management methods that have changed the way a manufacturing process is carried out are Just in Time or JIT approach and TQM or Total Quality Management. The paper discusses JIT and TQM as applied to airline and automobile industries. The paper discusses the advantages and disadvantages of these operation management methods as applied to automobile and airline industries. | | |
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| | Paper discussing the impacts of macro-economic factors on Airline industry of UK with special emphasis on Virgin Atlantic Airways | | | There are several factors that contribute to the success or otherwise of an organization. Some of factors could be internal to the organization and some of the factors could be external. While the a company cannot do much to control the external environmental forces, it can very well adapt its processes to suit the needs created by the external environment or macroeconomic factors. On the other hand, a company has a fair degree of freedom and resources to control and enforce changes in its internal environment or microeconomic factors. The paper discusses the influence of macroeconomic factors on industries and on the chosen airlines industry of the UK. The paper also discusses the adaptive measures taken by Virgin Atlantic Airways to adapt to the changes in macro economy. In the second part of the report the paper discusses 7 Ps of marketing mix and how effectively Virgin Atlantic Airways uses them to its advantage. Each of the parts end with recommendations if any, to Virgin Atlantic Airways.
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| | Project analysis of Mumbai Airport and Mass Redevelopment Scheme | | | Mumbai Airport and Mass Redevelopment Scheme contract is about the up gradation of existing facilities at the Chhatrapati Shivaji International Airport, Mumbai, India such as air traffic control, personnel movement, offices, logistical support activities, commercial activities and so on. The contract has been awarded to Mumbai International Airport Limited (MIAL), a consortium comprising of GVK Industries Limited and Airports Company South Africa (ACSA) was selected to undertake the entire mass redevelopment scheme. Mechanical and civil works have been subcontracted to Leighton India Limited. The project report is complete with all the information such as project scope, objectives, financials etc. However, it lacks sufficient human resource planning, which is crucial to the success of the project. Although, the stake holding companies share different work responsibilities, there is a need for a centralized team comprising of managers from all the stake holding companies. The project plan also lacks other aspects of human resource planning such as the number of manpower required for the project, responsibility assignment matrix, reporting schedule and modes, the duration and time the specific manpower required in the course of project execution etc. Another shortfall of the project planning is that it fails to provide a single point of contact or a single node that is wholly responsible for the project such as either the ACSA Project Manager or the GVK Project Manager. The paper also recommends the project team to have a single project manager responsible for both commercial activities and operations.
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| | Reflection paper on RFID Technology | | | This paper gives personal views on the RFID technology and its potential use in airline industry. | | |
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