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A few of the Essay and Assignment tackled on Coles
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| | Assignment on Impact of technology on Coles Myer Ltd | | | The question posed by Coles Myer for which this report aims to solve is “How will the Retail Industry in 2010 be shaped by the emerging technology in our store environment?" Our approach to this problem was to undertake an analysis of the internal (Coles Myer) and external environment (customers, competitors) as well as emerging retail industry and technology trends in order to provide insight into what the store of 2010 will resemble. From our analysis of the impact of these trends and related technologies on the store environment, we were able to formulate a number of recommendations that would be suitable for Coles Myer to implement as we move towards 2010. Our selection of these recommendations was based on which proposed solutions provided the most improved profit and benefits to Coles Myer customers, shareholders and employees. | |  |
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| | Customer & competitive analysis on Coles Ltd | | | Coles Everyday has been chosen for this analysis. Everyone can be a customer of supermarkets, with the wide range of product with different prices; supermarkets serve all people (no limit of gender, age, income) to satisfy daily needs and wants. Thus target market has been divided into 3 categories i.e. Family Shoppers, Time saver buyers and International students.The major competitor of Coles Everyday is Woolworths who holds around 42% of the total market share where Coles holds around 30% of the total market share. Some of the strategies that Coles is currently pursuing to increase its market share are Coles Online Shopping, Promotion of Housebrands, Coles Meal Ideas, Coles Healthy Living, Baby Club, FlyBuys and Coles Cares. To counter the strategies of Coles, Woolworths is pursuing the strategies like Shop online, Weekly Specials and Kids Corner.Some of the future strategies of Coles include Increasing investments in supermarkets, Training of supermarket manager and store teams, Transformation of supply chain and IT systems by 2008, Enhancement of loyalty programs like FlyBuys etc. | | |
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| | Environmental analysis of Wesfarmers ltd | | | Wesfarmers is a large Australian company. It started way back in 1914 as Western Australian farmers cooperative and has grown manifold since then. Today it employs around 200,000 people across Australia and New Zealand and boasts of 400,000 shareholders. Wesfarmers has become a company known for its focus on providing value to its shareholders and developing a relationship of trust, commitment and loyalty. Its business is highly diversified ranging from liquor to supermarkets to coal.
In the recent past, Wesfarmers acquired Coles as a retail division. Coles is an extremely large company with over 160,000 people involved in it. The deal, struck in 2007, is a landmark deal because it offers scope for unprecedented control over the market by Wesfarmers. This deal is very well spelled out with all the monetary and share holding under discussion. The detailing of the deal is beneficial towards determining the nature of relationship that the company and the customers are to enjoy. An external environment consists of the outside influences on the company. These may be political, economic, social or even cultural in nature. Keeping Wesfarmers at the centre and the competitive environment and the remote environment in the outer peripheries, a report into the external environment of Wesfarmers has been attempted. Legal, social, cultural and political factors along with the external economic environment have been discussed. Competitive Environment is primarily guided by Rivals, Customers, Suppliers, Employees, Managers and Board Members, while the remote environment is influenced by Shareholders, Government, Financial, Community, Host Community, Ecological Environment and Society in General. Various strengths, weaknesses, opportunities and threats to the company have been analysed. These aspects cannot be segregated and are often found to be overlapping in nature.
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| | Portfolio analysis assignment on Coles ltd | | | This report is prepared to analyse the product portfolio of Coles Myer Ltd. Coles Myer Ltd. is an Australian retailer having its retail outlets in Australia and New Zealand. Their portfolio of product includes supermarkets, departmental stores, liquor retailing, electrical goods, office/stationary, petrol and auto.This report analyse their product portfolio at this point of time and the expected portfolio after 2 years. Then recommendations are given to achieve the desired results. Growth share matrix is used for analysing the product portfolio of Coles Myer Ltd. | | |
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| | Project report on Strategic analysis of Coles Myers Limited | | | Corporate structure is the way in which the parts of a corporation are put together. Corporations usually have several strategic business units (SBUs). These SBUs are also called strategy centers, strategic planning units, or independent business units (Jain, 1990, p.17). Kotler (1997, p.71) states that an SBU is a single business or collection of related businesses that can be planned separately from the rest of the company. An SBU can be a company division, a product line within a division, or sometimes a single product or brand (Kotler et al., 1998, p.35).
Coles Myer Ltd. is an Australia's retailer. It is a merge of two large retailers, namely G.J. Coles & Coy. Ltd. and The Myer Emporium Ltd. G.J. Coles & Coy. Ltd. started its first store in Collingwood, Melbourne on 9 April 1914; while The Myer Emporium was established in 1900 in Bendigo, Victoria, by Sidney Myer. G.J. Coles operated variety stores; Myer operated department stores, as well as discount and specialty stores. The two companies united in 1985 and became Coles Myer Ltd. with a new company logo.
Coles Myer Ltd. has a mission to be the best retailer in every market in which it operates. It wants to produce benefits to its stakeholders. It also wants to be known for honesty and leadership. For this purpose, it considers communication as a very important aspect. It needs to have an open and responsive communication with every aspect of the environment to achieve its goals.
Coles Supermarket's business philosophy is societal marketing philosophy. Coles Supermarket focuses on customer needs and wants. It can be seen clearly from the mission statement and the slogan in the logo that is "serving you better". However, it also does activities that show it cares about the environment, which currently is the society best interest. For instance, Coles has provided $150,000 to help the WRAP (Waste Reduction Accreditation Program) campaign and it also will be the first retailer to run the program in its entire stores. Its activities also include recycling, using energy efficiently, and providing green products.
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| | Report on Advantages of Online shopping using several real-life examples | | | The purpose of this essay is to explain the advantages of shopping online compared to shopping offline. These advantages are considered in regard to convenience advantages, product selection, and price knowledge. It is argued that shopping online provides substantial advantages compared to traditional offline shopping. | | |
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