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A few of the Essay and Assignment tackled on Banking
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| | Application of e-CRM to Banks | | | This paper has been prepared to summarize the learning on Customer Relationship Management (CRM) and its implications in banking industry. Banking industry is growing very rapidly and so are the strategies and modes of reaching customer, serving them better, capturing new and retaining old customer. Banks have followed a number of such programs and procedures. Having realised need of CRM long back, banks have implemented CRM strategies but still more is to be done because of the present ever-changing world of Internet and technology. | |  |
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| | Assignment on Balanced Scorecard (BSC) for Boston Community bank | | | The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and non-profit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. The main purpose of this performance measurement framework is to add strategic non-financial performance measures to traditional financial metrics in order to give managers and executives a more ‘balanced’ view of organizational performance. The balanced scorecard transforms an organization’s strategic plan from an attractive but passive document into the ‘marching orders’ for the organization on a daily basis. Its framework not only provides performance measurements, but also helps planners identify what should be done and measured. It enables executives to truly execute their strategies. | | |
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| | Case study analysis on IT Alignment in the World bank | | | This paper addresses the aspect of alignment between Information Technology (IT) and the World Bank. The business strategies with regard to this alignment are analyzed carefully and at large. Besides, the new aims and objectives focused by the Word Bank are also described in the paper. By and large, the paper focuses on the IT-World Bank alignment and the strategies for its success. It evaluates the effectiveness of the various IT applications adopted by the World Bank. In this context, the functionalities and responsibilities of the Global Information and Communication Technologies - the significant section of the World Bank responsible for its various projects - are also analyzed with examples with regard to the effectiveness of this IT-business alignment of the World Bank | | |
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| | Customer & Competitor analysis on ANZ bank | | | This assignment covers the customers and competitor analysis of the ANZ Bank and its retail banking. The retail banking of ANZ covers the savings and checking accounts, mortgages, personal loans, debit card section and credit card section and so on. The competitor analysis also covers these sections of ANZ bank with their competitor banks which is discussed here. SPACE analysis is also done for retail banking sector of the ANZ bank and their position based on their operations compared to the competitor. SWOT analysis is also performed on ANZ bank’s retail operations in account with its customer segments. | | |
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| | Dissertation on the topic - Virtual Banking: A study analyzing the future of Retail banking in New Zealand | | | Virtual banking can be basically defined as a bank which does not have a physical location. It is a bank which only conducts business online, either using a phone or a computer. In this particular research, the author presents information on how the virtual banking concept is spreading all over the world and how more and more banks are adopting the virtual banking concept to reduce their operating cost and to provide better service to their customers.
The research also provides detailed information on the various tools which a bank can adopt in order to move its retail banking business to virtual bank. It also gives detailed information on the various software development companies which are providing software solutions for most of the virtual banks around the world.
In a place like New Zealand, where 99% of its population is literate and around 70-80 percent of its population uses internet, virtual banking is bound to be a success story.
This research will be valuable to the following type of companies
1) Banks that are willing to move from real to virtual world in order to reduce their expenses and secondly, to provide exceptional anywhere banking facilities to customers.
2) It will also be beneficial to software development companies as the research will give them an insight into the banking habits of the people living in New Zealand.
3) International companies providing and developing this type of virtual banking software will also benefit as the research provides detailed information about the companies and the kind of software they are providing.
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| | Dissertation on the Use of Internet Return on Investment (ROI) as a tool to measure their internet marketing effectiveness | | | Online marketing is the latest tool in the marketing efforts of an organization. Online applications are aimed at achieving marketing goals of organizations. Online marketing is becoming one of the most effective marketing channels in the recent years. While some companies realize the importance of having online presence to the growth of their business, there are many companies that invest in online infrastructure just not be left behind without realizing what the online presence can do to achieve the overall objectives of the company. It is a common belief that online marketing allows for easier measurement of outcomes of marketing efforts due to data intensive methods that normally constitute the online infrastructure. However, if the data thus obtained is not used effectively with the help of online marketing measurement tools then the data in itself cannot produce meaningful derivations on the performance of the website or online transactional application. One of the marketing measurement techniques used in measuring effectiveness of online marketing is marketing ROI or internet ROI. Online marketing ROI along with an efficient performance of the website should provide fairly accurate measurement of online marketing effectiveness. However, not many organizations are keen in measuring website effectiveness although, they might be using internet ROI as the sole measurement criteria to ascertain the success or otherwise of the online presence. Marketing audit using internet ROI serves the purpose of knowing the realization of tangible benefits of the online marketing efforts but they fail to measure intangible benefits such as creation and enhancement of brand value. Internet marketing ROI is single dimensional and does not take into account intangible benefits of the marketing efforts such as creation and enhancement of brand value, purchase intent etc. Banking is one of the first few industries that experimented with online marketing. Traditional banking system of late, has made way for online banking in a big way. The technological developments in E-banking or E-commerce have grown to such an extent in the past couple of decades that the banks might lose the customer base to competitors if they do not have an efficient and effective online presence. These days the customers expect efficiency of an online merchandising of the bank and the safety of online transactions devoid of any fraudulent activities. This dissertation discusses the operations of the three banks viz., Barclays Bank UK, Bank of Scotland and Triodos Bank and their online banking systems. While Barclays Bank and the Bank of Scotland have efficient online presence in the form of a neatly designed websites and transaction systems, the Triodos bank needs to improve on its online presence on the web. It is easy for the banks to use internet ROI to measure their online marketing effectiveness. However, marketing ROI provides measurement of just the tangible outcomes of the online operations. This dissertation makes a few recommendations to the banks to improvise upon their website performances and provides them framework for measuring intangible benefits such as creation and sustenance of brand value, creation of awareness, creation of sales inquiries for possible future business. The paper recommends all the three banks to incorporate the methodologies presented in this paper to measure the intangible benefits of their online marketing efforts and to make changes to their online marketing approaches.
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| | Evaluation of E-commerce and E-business practices of Bank of Scotland | | | E-commerce and E-business have become integral part of banking system of the 21st century. Integrating E-commerce in banking has become a specialized field itself. The success of the overall banking system includes the efficiency with which these E-commerce applications function in the banking environment. The success of E-commerce also depends upon customers’ participation. There are many potential hazards though linked to E-business such as security threats, data integrity issues, performance of the hardware and software applications in view of heightened transaction traffic. Success of E-business depends upon the ease with which transactions are done. The report deals with evaluation of The Bank of Scotland in the backdrop of its E-commerce applications in areas such as branding, customer segmentation, transactional facilities and degree of integration of online and offline operations. The report makes recommendations in those areas for improved performance and efficiency. | | |
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| | Finance analysis of Suncorp Metway Limited | | | This report identifies, analyzes and compares the results of Suncorp’s operating and financial performance with its competitors in the industry for the period 2004 - 2007. Three other chosen competitors include Commonwealth Bank, National Australian Bank (NAB), and Australia and New Zealand Bank (ANZ), as they have the same business background and scales. Using the various calculations of ratio results, this report provides a short analysis for shareholders, advising whether they should maintain, increase, or reduce their investment | | |
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| | Potential Impacts of Basel 11 on Australian Banks | | | The purpose of this report is to investigate, analyse and discuss the likely impact on Australian banks if Pillar 1 of BASEL 11 is implemented. The impact of the capital adequacy requirements shall be explored using the Standard Approach to credit risk and the Basic Indicator Approach to operational risk. This report also highlights and takes into account, the changing regulatory environment in Australia. | | |
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| | Rabobank Diversity management case study | | | This report analyses the case study of Rabobank which is a financial service provider in the Dutch market. Rabobank is facing the issue of managing diversity in its workforce. The approach of the management towards the employees from ethnic minorities is under doubt and concerns have been raised regarding the ethnic minorities being segregated into lower position. The issue has been looked at closely to find out the possible reasons and consequences for the same. Strategic approach and implementation strategy has been recommended to tackle the given issue so that the productivity of the organization can be enhanced and the situation of ethnic minorities can be improved as well. | | |
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| | Report analysing the Business branding and Internet Marketing strategy of Triodos Bank | | | E-commerce and E-business are slowly becoming integral parts of banking system since the last couple of decades. According to Crane and Bodie (1996), banking and financial industry is growing rapidly in unpredictable ways (Wu, Hsia & Heng, 2006). Some of the technology enhanced products and services are multi-function ATMs, tele-banking, online banking and trading of stocks and shares etc. (Wu, Hsia & Heng, 2006). Integrating E-commerce in banking system is probably the most challenging task since huge money rides the operations of E-commerce and a small bug or lapse in the application could lead to serious repercussions (Chaffey, 2002). E-commerce differs from traditional banking to a great extent. While traditional banking at the branches is slow and time consuming, internet banking allows transactions to be done with the touch of fingertips in no time. The flip side of the internet banking is that it is prone to hacking, data theft and even malicious transactions costing the bank and customers to a great extent. Nonetheless, E-commerce in banking system is inevitable feature in today’s fast paced world. The banks use their web site and internet banking facilities to build brand value and to attract more customers. Since traditional banking at branches is slowly giving way to online banking, customers judge the performance of the banks not by the helpfulness or lack of it of desk clerks but the facilities and the ease of operations of their online banking systems. Since these days the web sites and online banking systems are the face of the bank to the customer, utmost care is taken to project the image of the bank to the customers as well as to show their concern to the customers’ needs (Wu, Hsia & Heng, 2006). The Triodos Bank known as the ethical bank since it funds mostly to organizationas involved in green, iconological or socially beneficial causes (Triodos Bank, 2009). The bank is based in Netherlands and has branches in UK, Belgium, Germany and Spain (Triodos Bank, 2009). It uses E-commerce applications to enable its customers transact online. The Triodos Bank has a web site that allows online banking and uses highly segmented approach. This report analyses the online banking system and the web site design and presentation of Triodos Bank, UK. The report uses evaluation criteria such as content quality, performance of web site infrastructure, customer support and customer privacy and security to analyze the impact of the efforts of the bank on branding and internet marketing strategy. The report finally makes recommendations to the bank to improve their online banking system in those areas.
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| | Report on Credit risk management of Australian banks | | | The report focuses on; identifying credit risk faced by banks, structures and policies in place to manage credit risk, regulations imposed by APRA to limit credit risk and their effectiveness in protecting shareholders and depositors. The report will also identify the comments in the RBA paper that may have caused the concerns and finally report on Westpac’s credit quality and credit risk management systems and approach | | |
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| | Report on should Australia introduce deposit insurance? | | | The purpose of this report is to investigate, analyse and discuss the likely impact on Australian banks with the introduction of deposit insurance. It also shows us that how APRA monitors the Australian banks through Australian Prudential Standards. | | |
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| | Report on the trade deal between ING Group and Macquarie bank and its likely financial aspects | | | This report highlights the issue of the trade deal between the ING Group and the Macquarie bank and its likely effects on the financial aspects of the market such as the financial instruments, institutions and markets. | | |
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| | Strategic management assignment on Commonwealth Bank of Australia | | | In the present scenario of the downturn of the economy, or in other words, the ‘bullish economy’ has posed a host of questions encompassing almost all fields of financial institutions as well as personal lives. When President Obama made a promise of ‘change’, all eyes were set on the financial stability he could create in these slow times. Global economy deterioration has spanned the world into its grip of financial crisis, unemployment and bankruptcy. And the banking sector has been a major hit worldwide with the collapse of Lehman Brothers. Henceforth, it is significant to examine, in the light of this economic slowdown, the effect it has on business organisations/setups particularly on banking.
Banking has been worst affected by this phenomenon; therefore, a study of ‘Strategic analysis’ is not only important, but also quite interesting. Challenges to Banks are appearing in terms of restructuring of finances, interest rates and employment reduction, employee retention and employee wellbeing. However, it should be noted that all is not lost; in the current economic crisis, opportunities for Banking System can also be traced as cost management and elimination of redundancies.
This exploratory research has segmented Commonwealth Bank- one of the largest Australian bank to review the scope of banking system at large in the globalised economies. It has been divided into four parts. First part will dig in the competencies of bank. Second part will identify the strategic capabilities of the company whereas third part will validate the soundness of those capabilities in respect to strategic positioning of the bank. The fourth and final part will zero in on the proposed plan of strategy that bank could adopt to excel more followed by a brief conclusion.
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