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A few of the Essay and Assignment tackled on Globalization
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| | A comparative study on Structure & Framework of Australian & Japanese equity markets | | | The Australian equity market increased sharply over the last quarter in 2006 (Permanent Australian Equity Fund 2006). Its return by September was a substantial 24%. However, the overall investment market in Australia experienced significant volatility over the last two months of the present year. The Reserve Bank of Australia cut the target cash rate by 0.25% in September (Legg Mason Growth Trust 2008). During this period, the Australian shares fell by 10.4%. Till 1997, the pace of Japanese financial market reform has generally been slower than that of other industrialized countries such as the UK and the US. There was no major reform implemented in the Tokyo Stock Exchange until 1990s. Consequently, Tokyo’s share of the global equity market was shrinking more and more. Some of the significant characteristic features of Japanese economy are - low tax rates, plenty of economic freedom, and an economic system dominated by the public sector. | |  |
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| | Analysis of the Anglo French Concorde project to design and build a supersonic airliner | | | When the last flight of the iconic Anglo Frech Concorde flew in 2003, it signaled the end of the most adventurous and colorful era in the Civil Aviation history. The Aerospatiale-BAC Concorde aircraft was a turbojet-powered supersonic passenger airliner, a supersonic transport (SST). It was a product of an Anglo-French government treaty, combining the manufacturing efforts of Aérospatiale and the British Aircraft Corporation (Kenneth Owen, 2001). First flown in 1969, Concorde entered service in 1976 and continued for 27 years. The Concorde SST project was a joint collaboration between the UK and the French governments. The project was executed by a consortium with members such as the British Aircraft Corp. and Aerospatiale. These were the companies that had designed the conceptualized the aircraft. But the respective governments had to intervene since they ran short of funds to execute the project. Although, Concorde SST was the most successful and colorful chapter of Aviation, which ended in 2003, the project days were not satisfactory as far as the performance of the project consortium was concerned. The project was marred by delays and spiraling costs. The budget escalated many times the initial estimate. The project duration was extended to fourteen year from the initially planned four years. Although, there were a couple of external influences that caused the delay or spiraling budget, most of the reasons to the delay and increased costs could be attributed to inefficient management practices. The paper analyses as to what went wrong the caused enormous delay and huge increase in costs and finds out reasons that caused them. The paper also does a stakeholder analysis to find out the extent of influence of each of the stakeholder involved in the project. The paper makes recommendations as to how the problems could have been fixed and the delays and spiraling budget could have been avoided.
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| | Analysis of the famous case study –“Making Employees mobile – An exercise in strategic approaches to Expatriate Management” | | | Globalization has had many influences on the ways businesses are managed and run. Businesses are opening up their offices in far off lands. Borders have melted and cross border investments have become order of the day. The new mantra in the global business is to take the operations where resource and skills are readily available. The influence of multinational corporations on the global economy is increasing by the day and expatriates are becoming crucial to the success of these multinational corporations (Wang, 2008). While hitherto local companies are operating in many nations due to globalization, human resource is increasingly finding it easier to move and work anywhere in the world. Cross border investments have also resulted in transportation of human resource across borders. Certain talents are restricted to particular parts of world such as electronic engineers in South East Asia, automobile engineers in Europe, information technology experts in India and China. Companies that are involved in particular operations require expatriates who are skilled and experienced enough in carrying out the work. Organizations wish to have competitive advantage in the long run even in the face of additional costs. Cost saving approach in human resource management is slowly giving way to securing strategic advantage in the business. According to Harvey (1996), the key to competing successfully in the global market place is staffing important expatriate posts with skilled and experienced leaders (Lin & Wei, 2005). In order to do so, companies are willing to hire skilled manpower from abroad. This puts up many challenges to organizations such as relocation of employees, ensuring their comfort factor in the new location else the new recruits return to their home country. Related businesses such as relocation consultants are making the best out of the situation and helping employees to relocate in an alien nation. Although, it all looks easy, human resource management needs to take several steps in order to ensure willingness from the expatriate recruits to relocate and also adjust to the new surroundings. This paper analyses some of the issues of expatriate management such as attracting the right work force, dealing with cultural diversity, catering to family needs of the relocating expatriate employee etc.. The paper also discusses the role of the organization in ensuring smooth transition of expatriate employees from home country to the work place. The paper finally makes recommendations to the human resource departments of organizations on how best to offset the challenges of expatriate employee recruitment, relocation and loyalty.
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| | Article critique of 'Cultural values and Effective executional techniques in advertising' | | | The paper analyses the likeable executional techniques in advertising across five Asian countries including Hong Kong, China, Thailand, Indonesia and India. It examines how far these techniques are effective on purchase intentions. The aspect of cultural values is also seriously taken into account. A total of 1000 young adults from these countries have been interviewed, based on which there are classified seven advertising techniques and product categories. | | |
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| | Assignment on Business ethics & Multi-national managers | | | Decreasing cross cultural boundaries and willingness to trade internationally has simultaneously amplified the significance of ethical behaviour and social responsibility. In essence, it is the concept of ethical behaviour which is the driving force behind whether or not an organization is perceived as being socially responsible. International managers have realized, due to the ever increasing phenomenon of globalization, that managing business ethics has become the focal point for generating success in a foreign country | | |
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| | Assignment on cross-cultural frameworks proposed by Hofstede & Trompenaars | | | The exercise is an attempt to examine aspects of cross-cultural framework as proposed by Hofstede and Trompenaars. Both the framework attempt to offer an understanding of culture across nations based on their proposed models. We would examine their work and would look at elements of similarity as well as aspects which are different. We will conclude with the section on why it is important for managers in global world to have a better understanding on managing cultural differences and the risk or reward for doing so | | |
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| | Assignment on HRM challenges that Aussie Best may face which opening its retail operations in China Market | | | Tian (1996) mentions that since 1978, China has embarked on an “Open Door” trade policy with the outside world. This has resulted in china becoming a crucial business partner for Australia with increasing bilateral trade. Kirk (2004) mentions that high Chinese economic growth has fueled the need for minerals and hence it has become one of Australia`s major minerals buyer. Australian companies have realized the huge untapped potential in the Chinese market and have started operations there. The opportunity however, doesn’t come without the challenges, largely related to human resource management.
Management of human resources is a multidimensional process with multiple effects. Treven and Mulej (2005) have mentioned that companies will face global competitive challenges regarding quality, society, technology and structure which will increase the importance of HRM. The choice of HR policies requires a study of various aspects keeping in mind the underlying objectives and the cost aspects. Any complexity which is introduced can cause information overload and may divert the focus of the organization which is incompatible with the company goals.
To open retail operations of Aussie Best, we will evaluate the Chinese retail industry to understand it better.
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| | Assignment on Organizational behaviour using the example of Woolworths limited | | | This essay outlines the major environmental influences that are impacting Woolworth and how these issues impacted on a range of relevant Organisational behaviour issues. | | |
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| | Business Plan for ‘Factory Furniture’ and its expansion into European market | | | Furniture is such a commodity in any market of the world which has a very generic demand. It could be classified as common man’s demand at the same time high end demand as well. The moment a society head for growth and development and infrastructure start building up, furniture is the first thing comes under a lot of demand. Factory Furniture has the positive aspect of manufacturing furniture in public place convenience and that gives them the strong point to come under notice globally. New market evolution helps consumers to arrange for easy financials for residential properties or new business ventures and further expenditure on interior along furniture. Evolution of globalisation and its effect or interaction helps the demand evolve more and take a vast shape. Starting from public furniture to furniture in education institutions, offices, residential properties everything makes a change in style, colour, structure etc. The opportunity hence is large for a company like Factory Furniture to expand its horizon of new furniture, new style, new texture, new market and a large profit. Even if the production operation takes place in Malaysia, the brand still gets the opportunity to spread. Niche market like Europe is a strong economy, with high purchasing power and considered a developed nation. It is near geographically to UK and has a large population who likes innovative and stylish way of living. Europeans prefer wooden elegance than a metal one; hence, they Factory Furniture’s expansion strategy towards European market has been more of a wooden elegance.
The objective of business for Factory Furniture becomes many folds, expand their business horizon, expand their market horizon, establish the brand much largely, and make it famous in other parts of the world apart from UK and definitely getting a quick return from all requisite investments done on these. The USP for Factory Furniture is that it makes furniture which is both wooden as well as metal, giving it an elegant look. Targeting the high end class in Europe the company needs to focus on the sales optimization and the attaining of the high level of customer satisfaction as well which is typically post sale service. The business, corporate or upper middle classes are targeted for this product.
The strategic positioning for the brand Factory Furniture is to have a niche market for itself in other parts of the world also and to begin with Europe which is famous for its demand for elegant and architectural furniture. Therefore Central and Eastern Europe were identified as the potential market. Local consumers, the homemakers along with offices, corporate houses and of course other infrastructure like schools, colleges etc. would be targeted. Europe has an eye for detail and elegancy and can afford it also, so wooden than a metal has been targeted
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| | Business plan for a Furniture factory in UK | | | With a continuous change in the life style of consumers and social changes, there is growing demand for decoration of dining room decoration in the market. The demand for growth in fashion awareness is forcing the market to grow to a new height. It has been mentioned in the article UK dining room and occasional furniture market (October 2004) that in spite of the worldwide recession, the dining room furniture market is growing at a pace of 1-2% per annum in the UK.
The company is based in London, UK and it produces metal legs and tables which are made of metal legs and laminate tops. The company has got an established supply chain and the operations are managed by well trained staff. To cope with the increase in demand, the company wants to set up a new factory in Malaysia which will produce range of dining tables made from mahogany wood which can be sourced from the local wood suppliers in Malaysia.
The company’s current mission and vision is to become the leading provider of dining tables in the European Union within the next ten years, and that too, at a profit.
The current business plan will explore the business opportunities and the operational aspects of setting up the factory for manufacturing dining table in Malaysia. Though the primary objective of the plan is to highlight the operational issues, it should also clear the aspects of marketing, accounting and finance. The marketing strategy will also be discussed in detail.
The business plan will also take into account all the costs involved in transporting the finished good from Malaysia to UK.
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| | Business plan for Goodlife Pharmacy - A new venture | | | The purpose of the business plan in a pharmaceutical company is to secure either loan financing from a bank or equity capital from investors. It is remarkable that Government expenditure on health is increasing in Australia. As the ageing population of Australia is on the rise, the Government has shown green signal to the pharmacy industry with a significant amount of pharmaceutical expenditure in the sector of health spending. This paper addresses the business plan of GoodLife Pharmacy, a new venture in the pharmacy industry from Australia. It further discusses the important issues that lead to a successful business plan of a pharmaceutical company. These issues with respect to the pharmacy company are described in the paper. The purpose of the business plan in a pharmaceutical company is to secure either loan financing from a bank or equity capital from investors. The proceeds will be used to develop an interactive online pharmacy website which will offer medications, medical supplies and equipment for sale, and will also contain a large database of medical information for consumers and health care professionals. | | |
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| | Business plan on Guess Watches | | | Guess Watches is developing innovative and creative designs in watches for the young segment of the market. The business venture is based in Melbourne, Australia and will expand to other cities of Australia. Because of the lenient and encouraging trade and market policies introduced in Australia, the conditions for the business are quite encouraging. Also, the young market segment of Australia is growing steadily and has more money power. The scope for expansion of Guess Watches is large.
The key objectives of Guess Watches are- to stimulate the market for watches, establish its reputation in the market in order to carve a niche for itself, build up a brand image as seller of trendsetting watches, attract more customers by providing good value for money and expanding sales and investment. The PEST and Industry analyses reveal that the factors are more or less leaning in favor of the business venture and therefore, it is the right time to launch the brand.
Guess Watches shall adopt an amalgam of cost leadership and product differentiation strategies in order to yield the best possible out of the business venture. The product would require sourcing of manufacturing material and expertise from UK and US. SWOT analysis reveals that the major threat to the business is from cheap Chinese watches. Guess Watches shall counter it by providing excellent quality watches with warranty and guarantee and offering the best value for money.
The right marketing mix shall steer Guess Watches towards success. Combining critical success factors and risk analysis is essential. The projected estimate of returns is 40% to 50%. Guess Watches Guess Watches has ample scope to develop in the current market.
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| | Business plan on IKEA furniture and its expansion on European market with production in Malaysia | | | Furniture is one of the greatest demanded products in a livelihood and as the economy is growing, so is per capita income followed by consumer demand. Consumers are buying house and property market is growing leaps and bounds across the world. Financial market evolution helps the consumers today to take easy loans for their dream house, and decorating it. Also, new consumer demand has raised the evolution of new product lines which eventually pushes the demand of new ventures to start up, new products, and new companies. That automatically pushes the opportunity of new infrastructure, new offices, and new education institutions and without furniture all these are empty and un-fulfilled. Therefore, furniture is something without which livelihood is incomplete. Different market would have different type of furniture demand. It all depends on the developed or developing societies in question. A developing or under-developed nation would not be able to afford metal furniture which is expensive at the same time; developed economies would be able to afford not only the metal as well as the costly and elegant wooden furniture (Koncept Analytics, 2008).
There is one largest brand Ikea and we are evaluating the concept of furniture making and selling in the niche market. Europe is a strong economy, with high purchasing power and considered a developed nation. It is near geographically to UK and has a large population who likes innovative and stylish way of living. Europeans prefer wooden elegance than a metal one; hence, they Ikea’s expansion strategy towards European market has been more of a wooden elegance.
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| | Business plan on Sony Bravia Plasma Television | | | Sony Bravia Plasma Television range is the new addition to Sony Bravia LCD televisions and PFM Series Plasma displays. Sony Bravia Plasma Televisions are fitted with built in tuner card, which the PFM series lack. Since Sony Bravia LCD televisions have made a mark in the markets worldwide, Sony had decided to introduce Plasma televisions under the brand name Sony Bravia. Sony Plasma televisions are facing stiff competition from their own LCD televisions in the USA and Japan. One of the reasons LCD televisions fare better than Plasma although the picture quality and viewing angles of Plasma are better than LCD televisions is that LCD televiews are much cheaper and affordable to middle and upper middle class consumers. Another factor that goes against Plasma televisions is the altitude factor. Plasma televisions are said to give poor performance in high altitudes. Sony with an intention to revive its Plasma television market has chosen Australia to launch their new series i.e. Sony Bravia Plasma Televisions. The reason Sony has chosen Australia to launch Plasma televisions is that Australia is one of the of the flattest continents and that altitude problems do not arise in Australia much except for the South East region.
The business launch outlines prelaunch, post launch activities, marketing, financial plan and exit strategy. The business plan also outlines market research, risk analysis SWOT analysis, competition, market segmentation etc.
The market launch budget for the product is AUD 250,000. The budgeting does not include the cost of the televisions or the stocks. It includes all the activities related to market launch such as advertising material, customer service training, online advertising, dealer/distributor appointment and training etc.. The budge also includes the advertisements given in print and electronic media, promotional campaigns etc..
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| | Business plan on the expansion of Organic Bliss | | | Organic food Industry has been quite a buzzword in the present scenario. People worldwide are actively becoming aware of their growing need for eating healthy and thus transforming towards organic bend in their diet.
Researches exhibits that sale of organic products has gone up to 49% in conventional grocery stores and has even captured 3% of total organic sales in 2000, through direct markets such as farmers markets (Greene, 2000). Wherein, in Australia, the value organic production double in six years since 2000, its now position at 250A$ million, out of which 80$A million is exported. These figures without doubt reflects the promising opportunity of delving into the organic business.
Bradford (2008) reflects that the consumers of organic products might be motivated by concern for children, recovery from illness or other health issues but environmental health is also becoming a deciding factor for many consumers who don’t agree with the use of pesticides, fertilizers or many synthetic food additives.
Organic Bliss, a cafe cum store has been set up to meet these need of increasing scope of organic foods industry worldwide and particularly in Australia. The cafe will be dedicated to organic ingredients towards the social responsibility of sustainable development and make the world better place to live in. It will be abide by all the food laws in compliance with organic food certification to all its products and services.
This business plan will explore all the business chores that Organic business is supposed to follow in line in order to venture into this cafe and store set up. It will broadly cover the areas such as plan, marketing and advertising strategy, business model and finances.
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| | Business strategy Plan report on Tiffany & Co | | | Tiffany & Co. is one of the most popular jewellery retailers. It operates mainly in the US and the Japan. In the fiscal year January 2006 the company had sales of 2,648.3 million. The company possesses the world’s largest yellow diamond crystal of 287.42 carats. Tiffany is expanded widely with 58 retail stores in the US and 95 retail stores outside the US. It also has a wide range of products which consists of diamonds, timepieces, fragrances, sterling silvers, crystals and accessories apart from jewellery. Jewellery alone contributes 80% towards the company’s revenue. The company’s existing strategies are to open new stores, to have low price products, focus on the China market and are targeting women buyers. An audit of the internal and external factors has revealed that Tiffany’s internal strength is moderate and its response to the opportunities and threats is also moderate. Tiffany is relatively stronger when compared to its competitors like Zale and Bulgari. In the current scenario, five different strategies have been recommended for Tiffany. They are (1) customize jewellery, (2) focus on the Indian market, (3) effectively mange demand and supply of its products, (4) create awareness about “No Dirty Gold” and “Conflict Free Diamond” and (5) concentrate on the watch market. | | |
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| | Business strategy report on Billabong | | | The aim of this report is to identify a company and conduct a detailed strategic audit to evaluate the existing strategies and to identify business opportunities for growth and future development of the business. The report also developed and recommended suitable business strategies that will assist the business to survive and grow in to the future. For this report, we have chosen Billabong International Limited. Billabong is the leading surf wear apparel brand in Australia and second internationally behind Quiksilver. Billabong employs over 1750 people worldwide through 110 corporate stores and 40 licensed arrangements. The company is involved in the design, production and distribution of surf and board sports apparel and accessories for both male and female markets. Surfing is not only an Australian pastime; it is also one of our countries most successful exports. Even if you don’t practice the sport, youth around the world dream of the lifestyle. Analysis of the Billabong Company’s existing strategy indicates that there are a number of areas suitable for future development within this particular industry. The major findings of the report identified a new business strategy and opportunity for Billabong to expand its operations into the Middle East / Asian block. It also identified additional opportunities due to the growing concerns regarding the health risks of the western world particularly obesity levels. Billabong can utilise these public concerns and expand into fitness apparel and equipment. Future sales of this nature will continue to grow for the foreseeable future. | | |
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| | Case study analysis – Amazon in Europe | | | This report is written to analyze the operations of Amazon.com with key focus on inventory management, process improvement, operations management, and adapting to changes in the competitive environment. Apart from having a broad overview on the position of Amazon in the global market, a special focus is given to its operations in the European market. Amazon identified UK and Germany as their key primary markets in Europe and thus modified its activities accordingly to suit the needs of the local people. An attempt has been made to look at the several challenges that Amazon faced in Europe and what steps it took to overcome those challenges. Amazon’s inventory management strategies have been closely looked at with key emphasis on the role of outsourcing. Finally, the conclusion has been made that inspite of all the challenges and drawbacks, Amazon has emerged as a biggest book, music and video retailer on the Internet and thereby offering more than 4.7 million books, videos, music CD’s, DVD’s, computer games and other products. | | |
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| | Comprehensive International Marketing assignment on Symantec Corporation | | | Symantec Corporation is one of the fortune 500 companies with global headquarters in California state of the USA. It was founded in April 1982. It went public with IPO on NASDAQ in the year 1989. Currently it has more than 17,500 employees worldwide. It showed revenue of USD 5.9 billion for the year ending March 2008 (Symantec Corporation, 2009).
Symantec is a global leader in providing security, storage and systems management solutions to individual customers, small businesses and larger multinational corporations. It helps the consumers secure and manage information against threats like viruses, phishing, hacking etc. The company’s vision statement is to eliminate risks to information, technology and processes independent of the device, platform, interaction or location.
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| | Comprehensive strategic analysis of Pan Pacific Hotel, Singapore | | | Starting and managing international operations even for a well established company domestically could pose many challenges and threats just for the simple reason that market forces in the host country are alien to the company starting venture internationally (Adler, 2005). The success or otherwise of an international venture depends upon many factors like political stability in the host nation, governmental policies, customer behavior, per capita income, customer spending habit, market potential, competition and so many other factors (Baker, 1985). It is important for the company that is starting an international venture to have sustainable capabilities to absorb possible initial failures. Another major factor that influences the success or failure of an international venture especially in the hospitality industry is the culture and religion practiced in the host country. It is well known fact that consumption of pork is not allowed in some of the Middle Eastern Islamic countries. Even alcohol consumption is not allowed in some countries in the Middle East. The company that is venturing into an alien nation must study, understand and adapt to the culture of the host nation. India and China are the two of the fastest growing economies in the world, in the current millennium (Datamonitor, 2009). This paper critically analyses the environment for Pan Pacific, Singapore chain of 5 star hotels to enter into Indian market, which hitherto has not been tested by the company. The paper uses market environment analysis tools such as PESTEL, Porter’s market forces, 7Ps required for the success of a company. The paper finally recommends the measures and precautions Pan Pacific needs to take before entering into Indian markets. | | |
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| | Critical analysis of the economic effects of trade liberalization on the Australian motor vehicle industry | | | This assessment complements the recently released IRS Research Paper Industry Policy in Australia. It relates to a key event i.e. Trade Liberalization, which occurred between the late 1960s and 1996 when the present Government came to office. This assessment is an appraisal to assess the economic effects of Trade Liberalization in the Australian Motor Vehicle Industry. During this assessment, we will review the Industry policy in Australia, its economic transformation and the economic effects of Trade Liberalization on Australian Motor Vehicle Industry. There is clear evidence that this liberalization has increased the volume of trade, imports, exports, and productivity, but reduced the locally produced cars for internal consumption. | | |
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| | Critical discussion on how important leadership is to an organization, particularly in time of change. Outline the factors that differentiate a successful leader and an unsuccessful leader | | | – Leadership is a complex term to understand and has multidimensional definitions to it. A true leader inspires and directs his fellow men and women to achieve the objective. A leader needs to possess the desired personality and skills in order to make others to follow him. A leader not only guides and motivates others towards achieving common goals of the organization but also keeps the organization and its employees cohesive. Leadership is one of the most important factors that influences the functionality and success of an organization. The positions give a person authority and power but not leadership. Leadership is inherent to an individual’s personality and leadership can be honed by consciously working at it and attending to leadership workshops etc. Leadership is not about giving orders and also not about making others follow just by the strength of their position or power in the organization. Leadership is about making others voluntarily follow the leader by enlightening them as to why the common goal has to be achieved and in what way the achievement enriches their lives and career. According to Locke et. al (1991) leadership involves traits like situational interaction, function, vision, power, charisma, behavior, values, endurance and intelligence (Kouzes and Posner, 2007). Leadership and management are essentially distinct components of organization. However, they are interdependent to a large extent. The paper examines leadership in theory and in practices. The paper discusses organizational leadership and tries to understand the difference and correlation between leadership and management. The paper also discusses some real life examples of good business leaders. | | |
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| | Cultural profiles for effective workplace communication - Belgium | | | This paper provides a detailed cultural profile of Belgium country | | |
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| | Discussion about the international interdependence and how technology is causing the emancipation, especially with respect to the export diversification in developing and developed nation particularly | | | Technology plays a very important role in the international trade. Faxes, overnight deliveries and databases have increased the realm of the global economy not only to the smaller companies but also to the larger multinational firms (Aghion, 1998).
The profit margin needs to be increased and hence, the competitors are forming alliances to cut the costs and have the necessary profits. Technology has become a very essential ingredient from consumer goods to industrial products, from agriculture to economy (Arrow, 1962). Thus, both developing and developed nations are getting affected by the manner in which the technology oriented trade has increased and emancipated. Trade has thus, taken a larger role and more commercialised standard than ever before for the better international and economic relations of the countries.
There is another aspect of duplication which comes into the picture that Ford, General Motor and Chrysler have involved into, which includes the formation of the alliances and also the process of safeguarding the information related to technology. Another important aspect which is taken into consideration is the manner in which the entire world economy should be integrated so that there is equitable distribution of profits and trade values. In short, with the inclusion of technology, international trade has reached to new heights and it has grown in such a manner that the entire aspect of even globalisation is getting linked to it.
Several economic and political policies mark the interdependence of trade relations in between the various developing and developed countries (Kennedy, 2002). There have also been several comprehensible explanations about the manner in which such aspects affect the international competitiveness of the various nations. Moreover, the effects of these factors are differing variably on the developing and developed nations, as both these nations, respond to the factors in accordance to their financial and socio-economic condition. (Cameron, 1998)
Lewer, (2006) reflects international trade is quite responsible fro creating competition and creative destruction and this is primarily because of continuous process of scrapping off the old technology and incorporating the new one. The progress of the technological incorporations eventually depends on the fact that what the innovative rewards are and how does the market cater to such needs and demands.
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| | Discussion on the topic ‘Current global economy deterioration presents challenges and opportunities for the Strategic Human Resource Management’ | | | In the present scenario of the downturn of the economy, or in other words, the ‘bullish economy’ has posed a host of questions encompassing almost all fields of personal lives as well as business managements. When President Obama made a promise of ‘change’, all eyes were set on the job opportunities he could create in these slow times. Global economy deterioration (it may yet not be suitable to call it ‘recession’) has spanned the world into its grip of financial crisis, unemployment and bankruptcy. It is significant to examine, in the light of this economic slowdown, the effect it has on business organisations/setups.
Human Resource has been worst affected by this phenomenon; therefore, a study of ‘Strategic Human Resource Management’ is not only important, but also quite interesting. Challenges to Human Resource Management are appearing in terms of employment reduction, employee retention and employee wellbeing. However, it should be noted that all is not lost; in the current economic crisis, opportunities for Human Resource Management can also be traced as cost management and elimination of redundancies.
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| | Discussion paper on Corporate social responsibility (CSR) & Triple Bottom line (TBL) reporting | | | This discussion paper talks about how organizations may use innovative processes in an environment of triple bottom line (TBL), corporate social responsibility (CSR) reporting system to create sustainable competitive advantage. It discusses the meaning and the current scenario of TBL and CSR reporting system and which corporations are using it to create sustainable advantage. Arguments both in favour and against this concept have been incorporated in this paper to clearly understand the benefits and the difficulties in adopting this approach. The two giants of the soft drinks industry – Coke and Pepsi have been used as an example to understand how the corporations are discharging their responsibility towards customers, environment and society as a whole and communicating it through their CSR reports to the stakeholders. This paper critically examines some of the acts of these two corporations which had an adverse impact on the society. An attempt has been made to look at the situation from the point of view of all related parties so that an objective evaluation can be made. No recommendations have been made on what these organizations should or shouldn’t have done but only the situations have been looked from different perspectives to understand what went wrong. | | |
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| | Discussion paper on Tiffany & Bulgari in relation to Corporate Social Responsibility (CSR) & Triple Bottom Line (TBL) | | | The concept of TBL and CSR raises lot of arguments in favor and against the concepts. In favor of the concept, TBL and CSR serve the society with the ethical and fair practices by the company. Company’s managers are required to think not only for one bottom line “economic” but also the two other bottom lines which is social and environmental aspect. CSR initiates company to create healthy social environment and to provide best services with ethical values. | | |
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| | Dissertation focussing on using Weighted Return on Investment (ROI) as a framework for the companies to measure their marketing effectiveness | | | Organizational marketing efforts are aimed at achieving the desired business and market objectives. Although, organizations are interested in making more sales, many of the organizations do not really measure the outcome of the marketing efforts. However, more and more companies these days are interested in measuring their marketing efforts. A simple marketing effectiveness measurement method is the calculation of marketing ROI. Marketing audit using marketing ROI is done for the purpose of knowing effectiveness of the marketing efforts and are not made public to shareholders. Marketing ROI is completely different from the organizational ROI. Marketing effectiveness or ROI is also done to estimate the marketing budget and for improvising marketing efforts. Marketing ROI is single dimensional and does not consider intangible benefits of the marketing efforts such as creation of brand value, sales inquiries etc. However, these intangible benefits can be weighted to provide an accurate picture of the outcome of marketing efforts. The marketing ROI does not take into account the influence of internal and external environments of the organization on the outcome of marketing efforts. The paper discusses the intangible benefits and how they could be weighted to measure the overall ROI. However, the main purpose of this dissertation is to create a frame work that accounts for the influence of internal and external environment to the outcome of the marketing efforts. Internal environmental factors are strength of the product, strength of the brand, effectiveness of dealer network, reliability and effectiveness of service provided. The external environmental influences are economy of the nation, economy of the industry governmental policies, competition etc.. While internal environmental factors are specific to the company, external environmental factors affect the industry in general. The car manufacturing companies BMW UK, Toyota UK and Nissan UK are considered for the purpose of this study. The paper first discusses the UK car market in general and the operations of each of these companies. The paper provides a framework to these companies individually to measure the marketing effectiveness using weighted ROI. The companies will have a better picture of the efficacy of their marketing efforts if they consider both tangible and intangible factors that contribute to the success of the marketing efforts.
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| | Dissertation on Measuring Marketing and its impact on Return-on-Investment in a business | | | Marketing activities today are being measured for the return on investments they generate and not only the brand visibility have they created. Marketing of the products and services produced or generated by a firm is the most essential thing, but at the same time, it is becoming increasingly important that each step of marketing are measured and checked. Any marketing activity of a firm is invested with a lot of capital expenditure and hence, in a tough market like today, where saving is imperative for each function within the organization, it is important that a measured return on such capital investments are identified.
Marketing is one of the core functions for a firm, therefore, if other functions can showcase a tangible benefit and quantify it also, marketing department cannot stay aloof from this concept. However, the process of such quantification becomes thousand times difficult and complex for marketing department than any other function. A marketing activity is always a combination of many sub-activities such as advertising, sales promotion, sales and distribution, and pricing. When it comes to sales or retail sales, it is also more or less quantifiable immediately however, corporate sales could hardly be forecasted and budgeted for.
In this report our key area of research has been how to measure marketing activities and show a tangible impact on the profitability of a firm. How could we measure return on investments made on marketing activities within a firm. This is primarily because, without the visibility of substantial return on capital invested, no management would want to go on making investments, and therefore, it is essential to quantify the efforts put in. We assessed the technical know-how of measuring marketing in this report.
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| | Dissertation on the Use of Internet Return on Investment (ROI) as a tool to measure their internet marketing effectiveness | | | Online marketing is the latest tool in the marketing efforts of an organization. Online applications are aimed at achieving marketing goals of organizations. Online marketing is becoming one of the most effective marketing channels in the recent years. While some companies realize the importance of having online presence to the growth of their business, there are many companies that invest in online infrastructure just not be left behind without realizing what the online presence can do to achieve the overall objectives of the company. It is a common belief that online marketing allows for easier measurement of outcomes of marketing efforts due to data intensive methods that normally constitute the online infrastructure. However, if the data thus obtained is not used effectively with the help of online marketing measurement tools then the data in itself cannot produce meaningful derivations on the performance of the website or online transactional application. One of the marketing measurement techniques used in measuring effectiveness of online marketing is marketing ROI or internet ROI. Online marketing ROI along with an efficient performance of the website should provide fairly accurate measurement of online marketing effectiveness. However, not many organizations are keen in measuring website effectiveness although, they might be using internet ROI as the sole measurement criteria to ascertain the success or otherwise of the online presence. Marketing audit using internet ROI serves the purpose of knowing the realization of tangible benefits of the online marketing efforts but they fail to measure intangible benefits such as creation and enhancement of brand value. Internet marketing ROI is single dimensional and does not take into account intangible benefits of the marketing efforts such as creation and enhancement of brand value, purchase intent etc. Banking is one of the first few industries that experimented with online marketing. Traditional banking system of late, has made way for online banking in a big way. The technological developments in E-banking or E-commerce have grown to such an extent in the past couple of decades that the banks might lose the customer base to competitors if they do not have an efficient and effective online presence. These days the customers expect efficiency of an online merchandising of the bank and the safety of online transactions devoid of any fraudulent activities. This dissertation discusses the operations of the three banks viz., Barclays Bank UK, Bank of Scotland and Triodos Bank and their online banking systems. While Barclays Bank and the Bank of Scotland have efficient online presence in the form of a neatly designed websites and transaction systems, the Triodos bank needs to improve on its online presence on the web. It is easy for the banks to use internet ROI to measure their online marketing effectiveness. However, marketing ROI provides measurement of just the tangible outcomes of the online operations. This dissertation makes a few recommendations to the banks to improvise upon their website performances and provides them framework for measuring intangible benefits such as creation and sustenance of brand value, creation of awareness, creation of sales inquiries for possible future business. The paper recommends all the three banks to incorporate the methodologies presented in this paper to measure the intangible benefits of their online marketing efforts and to make changes to their online marketing approaches.
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| | Dissertation on theoretical aspects of segmentation and then discussing segmented market focus of Amazon | | | Market segmentation is about dividing a market into different homogeneous groups of consumers. Market segmentation makes it possible for organizations to customize the marketing mix for specific target markets rather than offer the generic marketing mix to vastly different customers, in order to satisfy customer needs. Marketing segmentation is not about having a completely different marketing mix for each of the market segments. Promotional campaigns too differ among segments as needs of each segment would be different. A market segment has to be measurable, accessible by communication channels and needs to be different in its response to marketing mix, durable and substantial enough to be profitable, A market can be segmented based on multiple actors. Business markets are segmented differently from consumer markets as the purchasing behaviors of both are different. The purpose of segmenting the market is to allow the marketing programs to focus on specific subsets of prospective buyers that are most likely to purchase the products or services. If segmentation is done in an effective way it will result in the highest possible returns for the marketing expenses. Depending on whether the company is selling its products or services to individual consumers or businesses, there would be distinct characteristics among segments in what the company considers when defining market segments. Marketing segmentation also enables brands to customize their products and services to match the needs of different consumer groups. Segmentation of the market has the advantages of being able to target and cater to customers that have similar consumption patterns. At the same time too much of segmentation might be efforts intensive and could result in loss of focus on the overall market scenario. Furthermore, too much of segmentation can result in increased costs, which may not justify the earnings from individual segments. Amazon UK is one of the most successful retail firms. It combines two channels successfully, retailing and online business. While it implements segmentation into its marketing efforts, this study reveals that the approach of Amazon UK to consumer market is over segmented. This paper recommends Amazon UK to minimize on its segmentation efforts and benefit from increased profits and reduced costs. | | |
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| | Dissertation on theoretical aspects of segmentation and then discussing segmented market focus of Symantec UK | | | One of the most important components of marketing is segmentation. It is rare that a company operates in a market without segmenting it. If an entire market is homogeneous then firms can sell their products without segmenting. However, practically no market in its entirety is homogeneous. A potential market can be segmented based on several factors. Business markets are segmented quite differently from consumer markets as the purchasing behaviors of both business and individual customers are different. The purpose of segmenting the market is to allow the marketing programs and efforts to focus on specific groups of prospective customers that are expected to purchase the products or services. Marketing efforts require identification of consumers with similar consumption patterns and customizing the products and promotional offers to suit them. Grouping of customers based on their needs and buying behavior is required for effective marketing. Segmentation is this grouping of customers with similar characteristics of consumption and purchase. Grouping of customers in a market into different homogeneous clusters is called segmentation. Organizations can customize the marketing mix for specific target markets rather than offering the generic marketing mix to vastly different customers to satisfy customer needs with the help of market segmentation. Markets segments are not completely exclusive. Instead different segments can have some of the characteristics common among them. Organization can fetch higher returns by incorporating efficient segmentation of their markets. A broad segmentation can be between business and individual customers. These business and individual customer segments can further be divided based on common characteristics. Marketing segmentation enables organizations to customize their products and services to match the needs of different consumer clusters. Segmentation of the market has the advantage of being able to target and cater to customers groups who have similar consumption patterns. The flip side of segmentation is that of over segmentation. Over segmentation is about dividing the market into too many smaller groups. While the advantages of optimum segmentation can be increased profits, disadvantages of over segmentation can be many. One of the main disadvantage of over segmentation is increased costs and resources that are need to maintain all the segments. And if one of the smaller segment is not doing well, it could pull down the performance in other segments. Promotional campaigns vary among segments as the needs of each segment is different. A market segment needs to be measurable if the effectiveness of the segment and the marketing efforts can be accounted for. Symantec Corporation is one of the most successful antivirus software company in the world. It is headquartered in the USA and has a branch in the UK. It operates through offline stores of retailers and has an online store in the UK. It caters to both individual and corporate customers. It has high degree of segmentation in its market focus and product range. This dissertation research first discusses theoretical aspects of segmentation and then discusses segmented market focus of Symantec UK. | | |
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| | Dissertation on theoretical aspects of segmentation and then discussing segmented market focus of W H Smith | | | Marketing efforts require identification of consumers with similar consuming patterns and customizing the products and promotional offers to suit them. In other words, efficient marketing efforts call for grouping of customers based on their needs and buying behavior. This grouping of customers with similar characteristics of consumption and purchase is called segmentation. Market segmentation is about grouping of customers in a market into different homogeneous clusters. Market segmentation enables organizations to customize the marketing mix for specific target markets rather than offering the generic marketing mix to vastly different customers to satisfy customer needs. Marketing segmentation is not about having a completely exclusive marketing mix for each of the market segments. If segmentation is done in an efficient way it will result in the increased returns as compared to the marketing costs. Depending on whether the organization is selling its products or services to individual consumers or business customers, there would be distinct characteristics among segments when defining market segments. Marketing segmentation also enables companies and brands to customize their products and services to match the needs of different consumer clusters. Segmentation of the market has the advantage of being able to target and cater to customers groups who have similar consumption patterns. At the same time excess of segmentation could be efforts intensive and could result in loss of focus on the overall market scenario. Promotional campaigns vary among segments as the needs of each segment would be different. A market segment has to be measurable, accessible by communication channels and needs to be different in its response to marketing mix, needs to be durable and substantial enough to be profitable. A market can be segmented based on several factors. Business markets are segmented quite differently from consumer markets as the purchasing behaviors of both the segments are different. The purpose of segmenting the market is to allow the marketing programs and efforts to focus on specific subsets of prospective customers that are most likely to purchase the products or services. Furthermore, too much of segmentation can call for increased costs, which may not justify the earnings from the individual segments. W H Smith is one of the oldest and most successful retail firms of the UK. It has been having brick and mortar stores for a century and recently it has entered into the online business. It combines both the forms of marketing successfully.. While it implements segmentation into its marketing efforts to some extent, this study reveals that the approach of W H Smith to consumer market is under segmented. This paper recommends W H Smith to increase the degree of segmentation and benefit from increased profits and reduced costs. | | |
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| | Dissertation or Thesis on the topic - An analysis on risk & rewards of outsourcing New Zealand Computer Aided Design (CAD) in India | | | Offshore outsourcing, a magic word used by companies around the world to compete in the global market. Reasons for stepping into offshore outsourcing can be many, but they can revolve around two broad spectrums, one is cost effective business operations and the second one is the unavailability of required skills.
New Zealand has number of engineering firms that are into CAD for their business functions. Currently India acts as the global hub for information technology (IT) and information technology enabled services (ITES), and India offers services to many engineering firms around the world.
While New Zealand engineering firms are striving for highly skilled and professional CAD engineers, India offers CAD services that result in cost effectiveness, and quality. This study has brought forward the advantages of outsourcing New Zealand engineering firms’ CAD to India, and has also made recommendations which can facilitate the process of offshore outsourcing.
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| | Environmental analysis of Wesfarmers ltd | | | Wesfarmers is a large Australian company. It started way back in 1914 as Western Australian farmers cooperative and has grown manifold since then. Today it employs around 200,000 people across Australia and New Zealand and boasts of 400,000 shareholders. Wesfarmers has become a company known for its focus on providing value to its shareholders and developing a relationship of trust, commitment and loyalty. Its business is highly diversified ranging from liquor to supermarkets to coal.
In the recent past, Wesfarmers acquired Coles as a retail division. Coles is an extremely large company with over 160,000 people involved in it. The deal, struck in 2007, is a landmark deal because it offers scope for unprecedented control over the market by Wesfarmers. This deal is very well spelled out with all the monetary and share holding under discussion. The detailing of the deal is beneficial towards determining the nature of relationship that the company and the customers are to enjoy. An external environment consists of the outside influences on the company. These may be political, economic, social or even cultural in nature. Keeping Wesfarmers at the centre and the competitive environment and the remote environment in the outer peripheries, a report into the external environment of Wesfarmers has been attempted. Legal, social, cultural and political factors along with the external economic environment have been discussed. Competitive Environment is primarily guided by Rivals, Customers, Suppliers, Employees, Managers and Board Members, while the remote environment is influenced by Shareholders, Government, Financial, Community, Host Community, Ecological Environment and Society in General. Various strengths, weaknesses, opportunities and threats to the company have been analysed. These aspects cannot be segregated and are often found to be overlapping in nature.
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| | Essay discussing Corporate Social Responsibility (CSR) | | | In today’s world of cut-throat competition, businesses are trying to have an edge over their competitors in any way possible. Bottom line thinking exists largely. The main aim of the management is maximisation of share prices, and thus shareholders’ wealth. However, there is another school of thought, which believes that maximising shareholders’ wealth is the secondary goal. The primary goal of any business is to survive in the race of management. Only thinking about profits can mean that the company is fast headed towards dooms-day. For surviving, a company must look after all its stakeholders in the business environment. Stakeholders of a company include its employees, customers and suppliers, the environment, government and regulatory agencies, and the community at large. This essay aims to look at which school of thought should a business follow and whether the use of company’s resources for engaging in social activities is actually a mismanagement of shareholders’ money. | | |
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| | Essay focussing on Communication issues at Work | | | Increasing expansion and development in global economy and every country getting open to global development is building up base for many global challenges or tasks to take care of. Amongst various aspects one of the most critical is cross-boarder interactions or transactions and cross-cultural communications. Globalization and economic liberalization has shortened physical boarders of nations. Cross boarder transactions happens at all facets of life, starting from culture, education, work etc. These interactions carry long and short term effects as well. They go out to effect one-on-one interaction, group interactions, big association, inter-state, national as well as cross boarder interactions from larger prospects. There are no restrictions which cannot be overlapped or broken barring which cross-boarder wide transactions are affecting nations both at a macro as well as micro level. When we are doing such cross-boarder transactions the most important aspect that one must respect is the way the communication happens or flows cross-boarder. Cross-boarder interactions especially in on business communication terms becomes most wanted criteria. In an international business transaction, two entities from very different cultures, ethics and moral values come close and interact almost on a regular interval. It is thus imperative to keep the respect factor in mind and help the other party feel comfortable and vice-versa. Each caste, culture and community would have their own stereotypes and international transactions ought to revolve around them. Cultural stereotypes are perceptions and pre-conceived ideas held about other cultures and people in international markets Similarly, effective communication, respecting cultural nuances is equally imperative for a international interaction to be successful. There are specific details that needs careful watch, study, understanding and respect as each place’s communication style and concept are completely different from the other (Fiske, Kitayama, Markus & Nisbett, 1998) (Shore, 1996).
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| | Essay on Benefits and cost of emerging global economy on the Australian Dairy industry | | | This essay is written to critically analyse the benefits and costs of emerging global economy on jobs, wages, the environment, working conditions, and national sovereignty. The example of Australian Dairy industry has been used to support this analysis. Factors like deregulation and Australia – US free trade agreement (AUFTA) have been discussed in detail to understand their impact on this industry. The key findings emerged from this analysis are that the policy of deregulation hasn’t been able to produce the results as expected for this industry and AUFTA has been strongly opposed by the dairy farmers in US. Factors responsible for such opposition have also been discussed. An attempt has been made to appreciate the role of globalisation on the future of this industry and what it should do to ensure its continued growth. Due attention has also been given to the arguments which are often used against globalisation and what can be done to overcome them. Finally it has been concluded that the emergence of global economies has served well for the mankind and it is important to continue supporting the policies favouring it. However, steps needs to be taken with caution to ensure that such policies are made keeping in mind the needs of the particular economy. | | |
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| | Essay on Challenges of managing change & innovation in multi-nationals | | | This essay discusses the challenges that multinationals face in managing change and innovation. The key challenge that is identified during the discussion is that of incorporating the appropriate culture within the organization where every employee thinks like an entrepreneur. Many other challenges are identified that arise from this key challenge of having the appropriate culture. These include overcoming the resistance from employees, managing diversity, sharing of mission and vision of the organization, managing conflicts and many more. Apart from discussing the challenges, an attempt has been made to analyse what can be done to overcome these challenges. The key issue that emerged from the discussion is whether there is such a thing like appropriate culture or every organization possesses a unique culture? The conclusion drawn is that every leader and organization is different, thus a leader need to carefully assess the circumstances in which he operates and then take proactive measures to overcome the challenges. | | |
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| | Essay on Ethical difficulties faced by multinationals | | | This assignment provides answer to the following questions –
a. What ethical difficulties can face multi-national businesses in operating in
several countries?
b. What general values, principles, and decision procedures if any, would you
appeal to in order to resolve such ethical problems?
c. Give one example of such a problem and your resolution.
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| | Essay on Global risk management | | | This essay critically analyses the various global risks faced by international organizations in the modern era. Some of the risks that have been closely looked at include political risk, terrorism, corruption, cultural differences and finance risk. An attempt has also been made to analyze the growing influence of outsourcing on the global business and how it is affecting the ways in which international business is conducted. This essay also makes an attempt to examine the ways and means of managing those risks. It also looks at the factors that have given rise to these risks and the measures the companies are following to mitigate them. After analyzing all of the relevant factors, the conclusion is drawn that there are numerous challenges being faced by global business today and the number is increasing everyday. Companies are increasingly realizing the growing importance of global risk management and are taking it up as a separate managerial function. It is also being realized that global risk management faces the problem of allocation of resources and thus a prioritization process is required whereby more important risks are given the priority in the management process | | |
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| | Essay on Globalization and its effects on labour markets across nations | | | Globalization has created many ripple effects, into various industries, facets of human lives, various functions of economical growth both at a macro and micro level etc., and the influence has shifted or modified a lot of elements in our society. Deregulation and decentralization of the Labour Market is one of the biggest effect globalization has made upon, ever in the socio-economic history of the globe. The world is typically divided into two types of nations. One is called Developing and the other Developed or Advanced. A developed nation is described as countries with high degree of socio-economic development as per some criteria. These criteria keep on changing however, some basic demographic remains that per capita income of a nation and consumer purchasing power also, real time cost inflation depicts the definition of a developed nation. The criterion like Gross Domestic Product (GDP), industrialization, Human Development Index etc., stamps a nation towards its global status. Any nation, falling below the fifty percent mark of economic development are called Developing nation.
Developing and developed nation, together contributes towards a larger global growth and they are all inter connected. The entire market where all transactions are happening and liquidity is flowing to determine these factors consists of both tangible and intangible product lines. Although these product offerings are driving the entire market from a materialistic point of view, however, it is human development or manpower which is a significant and un-avoidable factor in market today. Without human intervention a tangible or intangible does not even make a move and hence it is human development or labour market that has significantly changed due to globalization and in this essay we have evaluated to take a little deeper view of the matter.
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| | Essay on Globalization and Outsourcing | | | In the perennial debate over globalization and employment, pundits, politicos and workers agree that millions of US jobs are at stake. But there are two sticking points: Does globalization create or destroy all that employment? And what kinds of jobs will be left for Americans as US firms export labor functions, including many highly skilled jobs once thought impossible to export? The trend toward globalization is accelerating. US foreign investment in other countries jumped from $468 billion to $827 billion just between 1997 and 1999, according to the Center for Strategic & International Studies. If American workers want to understand how their occupations could evolve over the coming decades, they need insight into the complex dynamics of labor globalization | | |
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| | Essay on Globalization, Deregulation and Decentralization of Labour market – International Trends in Developing and Developed nations | | | The trends of globalization, decentralization and deregulation of the labor market are emerging and growing trends in the world today. Coming into this purview, the economic integration of the labor market and industrial market across the world has helped the developed and the developing countries to make foray in the global business to achieve increased success. On one hand where these means have helped these countries to achieve success in terms of money on the other hand they have also lent support towards time and solving the problem of employment. The research shows there has been an increase in the GDP and GNP of the developed and the developing countries due to these emerging trends. Not only these countries are now more competitive in the production of the goods and services but there have also been high mobility of employees from one place to another in search of employment, making money, religion, and trade inflow and outflow. With these changes in the developed countries, unionism has been cut down, more emphasis are on the individualism of employment relation, more flexibility of the employment relations, increased competiveness and customer satisfaction.
This comprehensive essay tends to explains these trends whilst defining the terms associated with the decentralisation and deregulation in labour market across the developed/developing countries in view of shift that is being experienced as a result of Globalisation
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| | Essay on How have neo-liberal ideas affected the direction of global development | | | Neo liberalism as a concept is a revival of the classical liberalism phenomenon and came into prominence in 1970`s with the collapse of Bretton Woods System. It has had a huge impact on the lives of people across the globe. These ideas has led the change in ways how government, corporations would operate within and outside the national boundaries. To understand the impact of neo-liberal ideas on global economic and development policies, we will have to understand the journey from its root. Neo liberal ideas seek more pragmatic improvement over the traditional classical liberal ideas in the political and economic sphere of the mankind. We would look at emergence of classical school of thought, its marginalisation in early 20th century and its revival as neo liberal school of thought in the 1970`s and recent events of subprime crisis which has triggered debates about its viability again. | | |
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| | Essay on importance of Creativity and Innovation in modern world | | | This paper is written to discus the concepts of creativity and innovation and the importance that it holds in the modern business. To start with it discusses the meaning of creativity and innovation and what is the difference between these two. It talks about the possibility of having the one without the other and what could be the various consequences. The paper goes on to discus the role that creativity and innovation pays in the business and how the managers although being aware of it are not making deliberate efforts to strive for it. The importance of the organisational climate in promoting creativity has been discussed giving special emphasis on diversity in the organisation. An attempt has been made to discus how the diversity in the organisational culture can be used to promote creativity in the organisation and how its mismanagement could result in the reverse effects. | | |
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| | Essay on Negotiating across cultures with special emphasis on Insurance industry in India | | | When you are going for winning a new business or trying to get a new strategic alliance with some foreign country, it does not give importance to any border or boundaries. Before going for the negotiations, you must know that culture varies in every country and these cultural differences can really hamper the outcome of the negotiations. It may go in your favor or may go against you also if you do not follow the norms of the negotiations.
If anybody wants to become successful in international business, he must adapt the negotiating skill of the local market to where he is going to do the business. That will really help him to penetrate deeper into the deal or tap the market. With the opening of the Indian insurance market to the foreign players, many American insurance companies have started coming to India over the past few years.
In such cases, negotiation style is very different across cultures. There are many differences like social, economic, working conditions which each others must understand to do business and continue with the strategic relationships.
As many American insurance companies have come to India to do business, the negotiation style practiced in both the countries can be a subject of discussion. While doing insurance or while selling the product, the American style and Indian style are totally different. The way you can sell insurance in America, is impossible in India. So, the American company must understand the Indian context and when the top executives of American insurance company will come to India, he must be aware of the Indian negotiating styles. In this discussion, we will limit ourselves to this industry alone, as American insurance companies like AIG, AXA, MetLife have all come to India to do insurance business. They have tied up with many Indian corporate to expand their business base in India.
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| | Essay on Tea Production process & Globalization | | | Globalization, which the world is witnessing for the past two decades is changing the ways businesses are done. World is now called ‘flat’ in the business language, which means one can take the processes to almost anywhere in the world where cheaper resources needed for the process are available. Tea is one of the most popular drinks in the world. Tea manufacturing is one of the oldest manufacturing processes (Evans, 1992). Tea production has evolved over the centuries and generations, currently adopting the most advanced technologies in tea powder manufacturing. Globalization has had its effects on the tea industry too. Now tea is being manufactured where tea plants are grown naturally (Parker, 2004). The tea powder thus manufactured is exported to the consumption country where it is further processed and packaged as per the local needs of the country (Parker, 2004).. The essay aims to study the complete tea production and manufacturing cycle from growing tea crop to manufacturing the tea powder. The essay extends the understanding of production process to a global scale. There are two parts to this essay. The first part dwells on the production process of tea and the second part dwells on the globalization of tea industry. The essay also focuses on how globalization has influenced human resource management in the tea industry. The essay concludes with a few recommendations as to how local tea companies can survive in the face of increasing globalization. | | |
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| | Essay on the Challenges of the new economic globe landscape | | | – The issue of global financial crisis is crucial for businesses across the world. The crisis was triggered by a series of major bank and insurance company failures in 2008 that effectively halted major operations of global markets. The financial crisis eventually led to a global recession in many countries resulting in a sharp drop in international trade, rising unemployment as well as slumping commodity prices. The crisis has its roots in real estate and the sub-prime lending crisis (Shiller, 2008). This paper addresses the impact of this global financial crisis on organizational economy with its brief overview and describes the challenges resulted in the crisis. The main emphasis of the paper is on Peter Senge’s discipline framework that is described with a view to find out effective solutions to deal with the challenges. Before going into any further details, it is important to go through a brief overview of the global economic crisis.
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| | Essay on the effects of Economic downturn on the global economy | | | The economic downturn was probably the biggest international event to have happened in several years; taking into its fold all the countries of the world and thus, making the globe a single entity. With the prospect of a bullish economy on the horizon, the issues facing the world are not yet over. In fact, sustaining the brisk pace of the economy is going to be the most difficult and perilous challenge. The end of the housing bubble in the United States of America, the unfolding credit crisis, the decline of the United States dollar vis-à-vis other major currencies, the persistence of the large global imbalances and the surging oil prices will all threaten the sustainability of economic growth in the coming years (United Nations, 2008).
A global outlook becomes quite significant in this scenario. There are projections all around and events of international importance are occurring even in smaller countries. It is important to take all such events into account in order to clarify and justify the economic projections. Be it the bearish Latin America or the bullish China, there is no country in the world that is insulated from economic fluctuations right now. Multi-national companies (MNCs) have had to alter and adapt to these fluctuations the world over.
This essay discusses three recent economic events of international significance- FOREX-Dollar dips on growing risk appetite, US jobs eyed (5th June, 2009), Bulls Rise on China (1st June 2009) and Chile industry sinks for 7th month, jobless jumps (28th May, 2009). These events made significant headlines in the last week and are supposed to be decisive for the way the economy is turning out to be and the way that MNCs are expected to function in these countries and worldwide.
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| | Essay on the role of Corporate Social Responsibility (CSR) in today’s globalized environment | | | Over the past two decade the world has witnessed increased globalization, deregulation, and privatization. This has meant that private enterprise today plays an important role in all sphere of life. Corporate power has grown and social welfare is seeing reduced funding by the governments. The challenges facing society today such as environmental climate change, enforcement of labor standards and basic human rights cannot be solved without cooperation of private sector. Private corporations are expected to contribute in the improvement of social welfare of citizens and to act in an ethical manner. They are expected to contribute more towards in protection of human rights, environment and maintain social cohesion.
This concept is today being known as corporate social responsibility (CSR) and much attention has been paid into this (Andrews, 1972; Carroll, 1979; Freeman 1984; Utting, 2005; Luo. X. & Bhattacharya C.B, 2006) CSR is an attempt by the company to attain balance between the interests of all its stakeholders and it should be aligned with its strategic objectives and operations.
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| | Essay on the Role of Outsourcing in IT industry | | | With computer systems and projects and their implementations getting more complex with every day that passes, the tendering of IT responsibilities to external parties is becoming attractive to the organizations of all size. The common name for this type of operation is “outsourcing”. It is the attempt of this essay to explain outsourcing, mainly the benefits it brings concluding it with how it solves the problems that are present now in IT organizations. | | |
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| | Essay on the Strategic Management of Symantec Corporation and future recommended strategies | | | Strategic management is important in order to survive in the market amidst competition. The earlier days of linear management methods of industries of the past are no longer relevant to the current scenario of heightened competition and changing market demands. The companies need to constantly reinvent their products, services, marketing strategies, value additions etc. in order to remain in the market. Strategic approaches to management, product development, product placing in the market become important in order to order to gain competitive edge in the market. Symantec Corporation was established in 1982 in California State of the USA (Symantec Corporation, 2009). Symantec is one of the foremost companies in providing security, storage and systems management solutions to individual customers, small businesses and larger multinational corporations (Symantec Corporation, 2009). The business and home suites help customers their computers against threats like viruses, phishing, hacking etc. Symantec is also into storage management and protection in large organizations. It offers business suites to medium and large organizations to manage their servers, storage devices, batch activities such as back up and restore (Symantec Corporation, 2009). The essay discussed strategy development processes of Symantec. The essay also discusses some of the strategies adopted by the company in order to gain and retain market leadership.
Businesses are facing increasing competition at local, national and international levels and responsiveness to these changes are considered crucial to their success (BPM, 2004). Efficiency and effectiveness are not sufficient in the current global competition, instead strategic actions of the companies are more relevant to the success of current day businesses (Milan, 2008). Strategies make or break an organization. A good strategy might take a company far ahead of its competitors. Some of strategies that are crucial to the success of a business are organizing strategies, resource management strategies, change management strategies, expansion strategies etc. The essay discusses key strategies of Symantec Corporation that are crucial to the success of the organization as the market leader. The essay also recommends a few strategic plans in order to retain the market leader position.
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| | Essay on What are the strengths & Weaknesses of the post-modernist challenge to mainstream International relations theory | | | This paper addresses the key issues of one of the significant theories in International Relations (IR), the postmodernist IR theory, along with the challenges and competitions it proposes to mainstream IR theory. Besides briefing about the important theories of IR, the paper also deeply probes into the strengths and weaknesses of the postmodernist IR theory, and how powerfully or effectively it challenges the mainstream IR theory. It takes a serious account into verifying the validation of the theory with regard to its challenges faced by the mainstream IR theory | | |
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| | Global Business plan for Map plus for GPS mobile phones | | | Mobile phones have become part and parcel of an individual’s communication needs. The mobile phones are not just used for basic communication between individuals but advanced communication such as sending and receiving emails, chatting, video conferencing, web browsing and even in planning holidays. Managing business trips and family vacations by accessing travel portals from the mobile device is another value addition to the use of mobile phones. There is an increasing need is for mobile phones that can be used to plan a travel with maps of towns, cities etc. There are a few software available that provide maps of major tourist places, towns, cities etc.. However, they have a limitation. They provide maps but they do not have navigation inbuilt in them. There are quite a few mapping software available for GPS (Global Position System) enabled phones but the maps are not exhaustive (Nimesh Dubey, 2007). So GPS enabled mobile phone users require exhaustive mapping software for planning travel as well as for navigation in a strange place.
The proposed Map Plus software to be developed and sold by the yet to be created company, integrates the two features of navigation and making travel bookings. The Map Plus will have GPS compatibility along with tourist maps and guides so that the user need not use two separate software one for navigation and one for general reference. Simply, put Map Plus is a GPS enabled mapping software and it automatically communicates with the GPS network available in the town or city. If the user has subscribed to GPS service with a service provider in that town, then the software automatically brings up the town’s map and identifies the location of the user. The second use of Map Plus is that with its vast database of tourist information guides, the software allows the user make bookings and travel plans. Map Plus can be operated from iPhone.
The target market is mobile phone users with GPS enabled handsets and who travel frequently. It is a growing market and GPS is yet to find its due market place in developing countries. The market in developed countries is in the early growth stage. However, it is still at infancy in the developing countries. The market is global as the mobile telephone market itself. The product will initially be launched in the Australian market but soon will be expanded to all over the globe by online marketing. The projected sale for the first year is 1,000,000.. Estimated revenue generation for the first year is $ 1,000,000. The seed money required for initial set up costs and operations for the first month is $ 150,000. The estimated net profit after deducting start up costs and operational costs for one year would be around $ 500,000.
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| | Indepth Analysis of Asian Financial Crisis with Perspective of Thailand and Indonesia | | | The 1997-98 Asian Financial crises is considered as one of the biggest economic, financial and social shock after Great Depression where Asian countries like Thailand, Indonesia, Philippines, Malaysia and Korea got a major hit on their economies. Though, the ripples were felt in whole of the world.
The actual hit came on July, 2, 1997 with the terrible devaluation of Thai baht bringing down currencies, stock markets, and other assets in number of Asian countries; threatening their economies; and disrupted their financial and social system at large.
The booming and dizzying economies with rampant growth in Asian region over a decade suddenly turned into havoc with a buzz all around the world. The decade which was being witnessed by the economist with a ray of light was also criticised by few others such as Paul Krugmen etc. They sonorously marked it out there went amiss somewhere in the policies and financial returns behind this apparent hike in economies of scale but no one paid heed to it. Few years down the line the anticipation of pessimism from certain economist turned true and major setback in growth of economies turned pragmatic.
In this essay we will discuss the economies of two major affected nations-Thailand and Indonesia, amidst the back drop of financial crises and recovery process. This essay is an in-depth analysis into both the economies and how they got affected by the financial crises of 1997 and what all factors helped them to rejuvenate from the fierce meltdown in the economies.
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| | India & Australia - Economic performance compared | | | The report has been prepared as a comparison between Australia and India in economic terms with a special emphasis on the trading relations between the two countries. The Report has been structured into four parts.
Part-A deals with the comparison of the two countries on all the fronts- economic, social and political. The obvious discrepancies between a developing and a developed economy have been observed. Since India is on the rapid climb to development it holds great potential as a trading partner with Australia.
Part-B is also a comparison of the economic development in the two countries but it is historical in nature. Almost 3-4 decades development has been spanned at the level of various macro economic variables for both the countries. The data is visually represented for the ease of understanding.
Part-C goes into detail about the trading relations between India and Australia at present as well as in the last four decades. The trend in trading has been observed to be positive. An overview of the past and current Indo-Australian trade suggests that the scope for future trading relations is quite bright.
In Part-D, as the distributor of a leading production unit in Australia planning to relocate in India or Indonesia, a comparative study of India and Indonesia has been undertaken. Various aspects covering labor law and industrial disputes in the two countries have been taken into account. India, as compared to Indonesia, is a better choice for this project as it is a relatively stable country as far as the labor unrest is concerned.
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| | International marketing strategy for Kids & Co | | | The paper seeks to draw a marketing plan for establishing “kids and company”, a Canada based child care services in Florida. The business of the company is providing child care for corporate employees. They have a huge client base and now wish to expand in other markets. The paper establishes the need for such services and identifies competition in the new market. Further it provides analysis of the new market, i.e., Bonita springs in Florida and bases that draws a marketing strategy comprising entry strategy, pricing strategy, marketing and advertising strategy. The paper emphasizes upon the importance of a strong brand in expansion plans of a company and measures to achieve it. Subsequently it identifies the challenges of a new market and ways to meet them. | | |
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| | Literature review on How to manage International Joint venture successfully | | | In the shrinking globalised world economy of today International Joint Ventures have become relevant realities. Matthews (2001) calls International Joint Ventures ‘part of a strategy’. Simply put, it is a group of firms from various countries operating as a single organisation. Most commonly, IJVs have just two firms merged together for matters of convenience. The two firms are the ‘parents’ of the organisation that emerges out of their merger. But there are quite a few examples where three or even more firms form IJVs. This is especially true of already merged firms joining hands with some other bigger and established organisation. So, the operation is as a single firm, but actually within that single firm there are a large number of inter-organisational operations to be managed. Another variation of IJVs is a collective organisation comprising of firms from the same country but operating elsewhere, that is, in some other country. | | |
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| | Marketing and implementation strategy for an ad agency | | | The ad agency focuses on the availability of new ideas and good creative work. Conceptualization of novel ideas is the driving force for pioneering innovative communication processes. That is why; the organization spiritedly embraces the advanced digital world. Technology opens up new routes and multiple channels for expanding the prospects of profitable marketing. With innovation as the agency’s standing platform, the organization aims at brand pioneering. There are efficient scope and environment for creativity in the ad agency. The company looks for new big brand ideas with the opportunities of various creative awards. The world is a small village, thanks to the progressive development of technology. Being in a global network, the organization gains much confidence as well as competitive advantages over other companies. | | |
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| | Marketing strategy for Allanasons Ltd for entry into Australian market | | | This report is written to demonstrate a marketing strategy for Allanasons Limited to enter into Australian market through its product of fruit pulp. Allanasons Limited is an Indian company which was incorporated in 1865. It possesses a well diversified product range and is particularly strong in the product segments of Halal meat, Coffee, Fruits and Vegetables and Marine products. The company has the long term strategy of exporting its frozen fruits and vegetables in the markets of UK, USA and Australia. Frozen fruits market in Australia is growing at a rapid pace and thus it has been identified as a primary target for exporting fruit pulp. Fruit pulp will first be exported to three major states in Australia i.e. Victoria, New South Wales and Queensland and after a period of 2 years expansion will be done in other parts of Australia. The primary target market of fruit pulp has been identified as university students, vulnerable groups like infants and pregnant ladies and health conscious people. The product will first be distributed to Convenience stores and Take away food outlets near the target market areas and once the product is popular, it will be introduced in major supermarkets like Coles and Woolworths. Coles and Woolworths have been identified as the major competitors and their strengths and weaknesses have been closely studied. Several marketing communication tools like mobile promotion teams, branded merchandise, point of sale display material and product specific pamphlets have been chosen to create an initial awareness about the product. November 2008 has been found to be a suitable month for launching of fruit pulp in Australian market and Planning budget suggests that the project will start to generate profits from the fourth month of its launch. Six months would be an ideal time period after which fruit pulp can be introduced in major supermarkets to compete with housebrands of Coles and Woolworths. | | |
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| | New Venture Strategy assignment on McDonalds | | | When an organization starts a new venture in an alien country, the success or failure of the venture depends upon many factors. Some may be internal to the organization and some of the reasons may be external to the organization. Internal reasons could be organizational architecture with power centre at the top management, insufficient capital to sustain initial failures etc. External factors to the organization that contribute to the success or failure of the venture could be political, cultural, religious, demographic and the availability of technology and resources. The organization may have a successful business in its home country over the years. However, the success of its international venture cannot be taken for granted. McDonald’s successfully ventured into conservative Chinese market by carefully studying the environmental influence for a few years. It is currently flourishing in niche market segment of China. The paper recommends McDonald’s to enter the in-line fast food segment, which is currently dominated by KFC taking into consideration vast market potential of China.
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| | Paper addressing the key issues around the functionalities of corporate governance with specific reference to case studies conducted developed countries including the US, China, Australia and Germany | | | With regard to success and maintenance of huge net profits in business enterprises, one of the key points is the following of corporate governance. It is a multi-faceted subject that includes a number of aspects related to corporate business. The term ‘corporate governance’ mainly refers to the set of processes, policies and legal activities that affects the way a company or corporation is directed, administered and controlled. The processes of corporate governance include the relationships among the various stakeholders involved in the business and the corporate goals for which the company is governed. In this context, the stakeholder theory denotes that specific stakeholder groups should exercise oversight and control over management (Heath and Norman 2004). Above all, the impact of a corporate governance system is very significant in the economic efficiency and effectiveness of a business organization.
This paper addresses the key issues around the functionalities of corporate governance with specific reference to several case studies conducted in four major economically developed countries including the US, China, Australia and Germany. The paper aims to develop rationalistic argumentation about the importance and functionalities of a corporate governance system based on the case studies in these developed countries. Before going into any further details, lets start looking closely at the main corporate governance issues executed by these case studies.
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| | Paper on Corporate Social Responsibility & Multi-national corporations | | | Competing in the twenty – first century requires firms to invest in the increasing refined managerial skills needed to perform effectively in a multicultural environment. Different countries exhibit very different views on the make up of business ethics. These differences are regarded as based largely in cultural diversity and can greatly affect the multinational manager’s ability to manage ethical behaviour. Although multinational managers have a fiduciary responsibility to maximize the value of their companies, on the other hand, the non governmental organisations and / or social institutions in the host country also forces multinational corporations to recognize the ethical standards of employees, customers, investors, and others who interact within organisation. In addition, convergence in business ethics has also led to a quickening of the pace of business, giving multinational managers even less time to consider the ethical nature of their actions. Finally, though global business environment demands international manager to take positive stance on issues of social responsibility and ethical behaviour, a multinational manager can not be sensitive to issues such as; moral behaviour arising from operating in a different culture. | | |
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| | Paper on Technology and security in global supply chain – How technology can help to improve | | | Supply chain management is one of the most important components of business or industries. Supply chain management can be called as the management of network of interconnected businesses that facilitate the provision of goods and services to from the source point to the consumption point (Harland, 1996). Some times supply chain management and logistics management are used synonymously but logistics is essentially different and logistics just refers to movement of goods and services. Logistics can be called as a component of supply chain management (Lambert, 2004). The main purpose of supply chain management is to move products or services from source point to the end point keeping the aspects of safety and timely delivery as the core focuses. Some of the products require intermediate storages in warehouses before the products are delivered to the consumption point. The source point could be an ancillary supplying parts of a product and end point is almost all the times a consumer. Supply chain management requires effective management of materials, transport medium, inventory management, efficient movement of cash flow. Cash flows moves the opposite direction of supply chain management. Supply chain management has been there since we know of existence of any industry. However, the process got a name in the form of ‘Supply Chain Management’ only in 80s. This management area was given more prominence in the 90s when IT infrastructure was used to increase the efficiency of operations (Harland, 1996). Traditionally supply chain management was active between any two nodes or members of the network at any given point of time. Not all members were aware of movement and flow of material. When IT infrastructure was installed in the network the movement and flow of goods and services became more visible to all the members of the network, bringing in more efficiency to the system. ERP was another software application that was widely used in high end supply chain management networks. ERP greatly integrated different operations within the network to make a wholesome operation. There are many technological advancement that have found use in the current supply chain management systems (Cooper et al., 1997). There are many security devices too that find use in the flow of goods and services. This paper first discusses supply chain management and its growth into becoming an important component of industries. The paper then dwells into the modern day needs of time management and security in the operations of supply chain management. The paper then dwells into some of the technological innovations that have found place in supply chain management utilities. The paper finally makes recommendations on how to involve more technology into the operations of supply chain management in the present scenario as well as in the future.
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| | Paper on the Change process in Developed and Developing nations due to globalization | | | – We call today’s economy as buoyant economy. It is growing, it’s changing, it’s shifting pace, and it’s changing gears and running fast. All these we can attributed about today’s global economy. Like the normal phenomena, it also learns from small mistakes here and there, however the science of economics would have to do its stable job and that is what we see today everywhere across the world. The growing per capita income, the increasing purchasing power of consumers, along with the rise in the real economy and pricing leading to havoc shift or change in economic health and condition of every possible country, state or province today are all part of this significant change.
Essentially, we divide economies of nations in two broad categories – Developing and Developed. An economy with a high GDP, per capita income and people’s purchasing index is very high is called Developed, whereas, just the opposite for the Developing economy. Leaving these two broad categories behind, there is one or two significant number of poor nations, who even struggle to get the basic living requirement. But how does and why exactly economies grow and how they link each other is a science and economics is a science of logic than too much arithmetic (Edwards, 1988).
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| | Paper on the impact of communication on different business and commercial world | | | This paper will through light on the impact of communication on different business and commercial world. It will cover three major areas each discussing how various communications can affect a company in Australia to export to UAE. It will discuss the obstacles and guideline that one need to keep in mind in order to enhance better communication among the staff and increase the sales. Overall, this paper will give a better understanding of ways and channels of communication for an organization to better improve itself. | | |
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| | Report analysing the cost reduction methods followed by multinational corporations due to global recession | | | Global recession which started as a sub prime crisis of banks and then falling real estate sector in the USA has caught with all the businesses across the globe. It was initially considered as bankers’ and realtors’ problem but now has spread to all the financial markets. It has serious consequences of falling down of share prices, dwindling businesses and hence increased unemployment. Multinational corporations are being hit by recession too. Multinational corporations in the retail industry as well as IT and finance sector are seriously hit by recession. The impact of recession is manifold on multinational corporations since they have operations worldwide. The organizations faced with decreased earnings are forced to adopt cost reduction methods to survive through recession. Some of the cost reduction methods multinational corporations adopt are downsizing manpower and operations, outsourcing and organizational restructuring. The report does an analysis of each of these cost reduction methods. This report finally recommends organizations to attempt organizational restructuring outsourcing and finally downsizing in that order to minimize adverse impact on their businesses due to implementation of cost reduction methods. | | |
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| | Report on global warming | | | The earth temperature has been rising at a faster rate than ever before in 10,000 years. The sudden rise in record breaking temperatures, highly destructive floods and hurricanes all around the globe has given a hint to most of the countries what lies ahead or what they should be ready to face. Despite all this most of the countries are not willing to make changes in their environmental regulations as they believe that the required steps would hamper their economic growth. Countries like India and china which are the fastest growing economies in the world and they rely heavily on coal for their energy supply. As a result they are largely responsible for the emission of the carbon dioxide and hence causing global warming. Apart from certain measures taken due to political pressure and economic reasons, India currently has no legal binding commitments to tackle the problem of global warming as it is in the notion that developed countries have created this problem and they should solve it | | |
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| | Report on Import of Keo Karpin Hair Products in Australia | | | Australia is a place on the globe, which has been famous for its natural beauty and hence has always been a great place of attraction for tourists from across the world. That’s how the economy of the country has grown. Major revenue for the government of Australia comes from tourism only. The place used to be natural in its core and hence, beauty is personified. Gradual developments, a lot of global interaction, pushed the place to develop largely. While we write this project today, Australia is a strong part of the Commonwealth Nations membership, with 17th position in the world in terms of GDP, 16th in the world in terms of per capita income, and increasing further. We see them everywhere now and they are extremely receptive to any new change coming or happening around the world. With the increasing globalization, and linkage with the United Kingdom, Australia had the privilege of being exposed to the international market quite fast. Various contemporary products for various purposes are introduced and successfully marketed in Australia, till Australia realized that it has its own natural content very high. Australia started contributing to the global personal care market by flaunting its natural ingredients. Being a place close to nature, the products, Australia started manufacturing and exporting are all organic based and hence, it caught momentum very fast. Organic products are no contains of chemical and harmful elements that spoils a skin or any personal sensitive area of a human body.
Today, Australia is a hub of organic and natural products. Australian hair care market had generated total revenue of $656 million in 2007, representing a CAGR of 2.3% for the period of 2003-2007. People only use organic, chemical free, natural products for all kind of baby and personal care starting from skin to hair. We have chosen our project on a hair care product which is equally famous in the Indian market and made of non-harmful chemicals and organics and that is Keo Karpin.
In this project, we would evaluate the possibility of an imported organic product being successful in the Australian market. The company is Weird Products' who are famous for unique innovations in the market of Australia. We would begin by doing a SWOT analysis to see what Keo Karpin has in it as uniqueness and major attributes to be chosen to import into Australia. We would do a market scan and understand the segmentation that the Australian market is already divided into. We would also look at the current market players who could be straight competitions to us and build up a positioning strategy, which would be different from them. Through a detailed marketing strategy report, including pricing, packaging, promotion etc, and a detailed critical analysis we would reach the conclusion whether Keo Karpin import into Australia would be a profitable for Weird Product or not really.
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| | Report on India-US Nuclear deal | | | India and USA have formally signed a deal during the Bush’s February visit to India, on a nuclear co-operation between the two countries. The verbal agreement states that the U.S. will provide India with nuclear technology and fuel; in exchange India will allow international inspections for 14 of its 22 nuclear reactors. India currently has the capacity to build six to 10 nuclear weapons per year. With this deal it could produce up to 50 nuclear weapons annually. After India’s nuclear test in may 2000 economic and military sanctions were imposed on India. The deal saw the efforts to remove those sanctions and accept India as a responsible nuclear power. Over the years India has proved itself to be a growing economic and military super power. As international relations prosper on give and take basis it was in the benefit of both the countries to make amendments in their approach and mindset. | | |
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| | Report on RFID Technology and Supply chain Information system significance & impact | | | The report is written to analyze the supply chain system of Cambium-Forstbetriebe, a German logging company. The paper particularly addresses the usability of technology in supply chain information system with a descriptive analysis on Radio Frequency Identification or RFID technology. The paper also analyzes the significance of RFID technology for tracking woods across the wood supply chain systems. It also elaborates an extensive overview of the supply chain system along with the impact of information technology. Above all, the paper looks at the advantages and disadvantages of RFID system, and proposes its implementation on supply chain information system. After, analysing the pros and cons of RFID technology, final recommendations of going ahead with the RFID technology have been made to the competitors of Cambium-Forstbetriebe | | |
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| | Report on Tata Motors and Internationalization Process | | | Amidst the ubiquitous presence of Globalization, Internationalization has become all pervasive and promising strategies for growth in the existing economies. International expansion, hence, has become an innate component for MNEs for sustained survival. Recent Analysis by international organizations such as UNCTAD, OECD etc exhibits that international expansion of big companies from emerging economies (commonly referred to as EMNEs rather than MNEs) is a new and dynamic feature of global landscape. And, Goldstein (2008), states that the Indian corporate sector has been an active participant in this “game.”
Tata Motors is one such name that comes central as one talk on successful national growth and international expansion. Tata group plays a central role in the Indian economy and is at the fore in the internationalization of the Indian companies.
Where this fast expanding business of Indian Companies into advance market has been made possible due to advantageous amended economic and foreign trade policies, Goldstein (2008) indicates the second reason as competitive edge driven by cost advantage, production efficiency, managers’ willingness to take on risk, and exposure of domestic companies and their management to Western and Japanese competitors. Henceforth, internationalization becomes prominent backend by competitive edge combined with lacerating government role providing political support to Indian companies and managing the economy and the rupee in a way that is conducive to outward FDI.
Established in 1945, Tata Motors Limited is India’s largest automobile company in India with international presence and further vying to invest in the countries which has not been explored yet but have potential for big business such as US, UK, European Countries, Africa, China etc. Existing for more than half the century, Tata Motors has well planned and experienced management strategies and powerful resources that makes an MNE ready to step down in any economy.
In this report we examine the internationalization and technology strategies of the Tata Motors. We argue the strategies in the light of existing internationalization process approach. By studying process of International expansion for MNEs discreetly we hope to draw its implication to Tata group.
We start by noting in the following section the need for moving away from traditional frameworks for accepting the process of internationalization in recent times. For this, a reflection has been made on the growing significance of diversification for successful internationalization strategies. Process of Internationalization has been covered in detail with respect to forms of internationalization, entry mode type etc. Secondly, this report tends to cover the TATA Motors. A brief history, SWOT Analysis, International process of Tata has been unveiled in the report to know more closely about TATA Motors. Another section identifies the two Hypothetical Markets – UK and China, where TATA Motors can lead their international expansion plans. We conclude this section by pointing out the major advantages and challenges offered by internationalization process in these regions. The final section i.e. Conclusion has been made by culminating the key features of Tata internationalization strategies in the wider context of globalization.
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| | Report studying and Comparing the Cultural values of Australia and India | | | The aim of the report is to study and compare the cultural values of Australia and India. This would be done to help understand each other better in workplace, academic institutions and in socializing. The report will take help of the existing literature and research material available and study both the cultures under a framework and present its result and recommendations. It will conclude with the final analysis. | | |
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| | Research Project on Emerging economies and International Business | | | The international economical scenario is fast changing. Some of the economies such as Brazil, India, China, Russia and South Africa are growing at a rapid rate threatening the hitherto rich status of the current major world economies. According to expert forecasts these economies would occupy half of the G6 status by 2050. While the change is apparent it would be interesting to observe as to the extent the current growth trend would manifest in those countries being rich. There are several factors that have played instrumental role in the growth of these economies such as vast land, natural resources, skilled human resource and huge domestic markets. The other side of the scenario is that the political systems of some of the countries are not conducive to sustain the growth and to play a responsible role in the global economy if and when they become rich. Some of the responsibilities of the current rich countries have been equality among human beings, human rights, preservation of natural resources and helping the poor countries to grow. The paper makes recommendations to the future rich to adopt the same values adopted by the current rich countries. | | |
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| | Review of the Literature ‘Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations’ by Theodosius, Marios and Katsikeas, Constantine S. | | | International trade refers to exchange of products and services across different nations. When a product is manufactured in a country, pricing of the product is done taking into account various factors like price of raw materials, manufacturing costs, freight and handling costs, distributor and dealer costs etc. Most importantly pricing of the product or service is based on demography like the region the product is sold, GDP of the country and hence consumers’ buying power. Developing a pricing strategy is increasingly becoming difficult task for marketing managers (Industrial Marketing Management, 2005). It is common to find price differences for similar products in a store in an area which is predominantly habituated by lower socio economical class people and in an up market store. Pricing of the same product can also vary between states in a country where tax structure is different across states. If such a variation in price can be seen within a country it is logical that prices vary among nations depending on so many factors like the country’s economy, cost of living etc. The pricing strategy is more difficult in nations with emerging markets (Mary Anne Raymond, Tanner Jr., John F,& Kim Jonghoon, 2001). The question arises for a multinational corporation as to whether the prices should be standardized across home and the host nations or the prices need to be customized as per the economics of the host nations. Firms often are faced with the dilemma of whether to adapt to the host nation’s unique demands or standardization of the price(Lars Perner, 2009). Theodosiou et al. 2001 discuss the nature of international business and factors that determine price in the host nations of a multinational corporation and the need for standardization of prices across home and host nations in their award winning journal article ‘Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations’. The authors first discuss in their article traditional schools of thought on international pricing like standardization school of thought that advocates the need for standardization of prices across borders, adaptation school of thought, which advocates the need for prices to be adapted to the host nations’ socio economic conditions and the middle path or contingency school of though that advocates a mix of both standardization and contingency. The authors then try to identify the factors that have major influence on international pricing strategy formulation. The article is mostly descriptive in nature and it requires future quantitative research to prove the hypotheses presented in the article. | | |
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| | Strategic Analysis and Future recommendations for Far Horizon | | | The changing market conditions compel businesses either introduce new products or services or venture into newer areas of business. The market conditions such as per capita income, consumers’ buying power, economy of the nation influence the market strategies of organizations greatly. The essential goods market may not be influenced greatly from the market conditions. However, non-essential products and services such as entertainment, leisure, sports equipment rely greatly on positive market factors for their success in the business. Far Horizon had been doing well in the UK inshore yacht market. However, the current scenario of dwindling economy has made the company to rethink about their business strategies and expand its product base to sea going yachts. The business plan analyses the strengths and weaknesses of the company, micro and macro environmental factors of the marine industry in the UK, market conditions etc. The business plan also does a cost estimation and break even analysis for the proposed expansion plan of Far Horizon. The report then does a cash flow analysis and provides time based implementation plan for the project. | | |
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| | Strategic assignment Goodlife fitness clubs & expanding them to the US market | | | This assignment throws light on Goodlife Fitness Clubs. It tells us about their various srategies, services, growth etc.It deals with the Canadian fitness industry . It discusses about the scope of Goodlife fitness Clubs in the US by understanding the recent trends in the US fitness industry. | | |
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| | Strategic assignment on expansion into the Telecom industry of India | | | This report provides the detailed picture of Indian telecommunication. It shows that growth taking place in Indian market is more than any other country, which is by 27%. Moreover FDI in Telecom between 1991 and 2004 nearly touched $ 2.31 billion. This, again, is expected to rise further in the next few years. Low penetration of cell phones as compared to its population tells that how much market is yet to be explored in this sector. Moreover with new product of third generation technology networks and handsets, allows people to see each other while taking and can send instant pictures. It will be valued by Indian as they have more emotions of staying in touch. In past Indian consumer has always shown a positive attitude towards the new technology. To give them new technology it is important have the good knowledge about the market, which can be gained by entering as joint venture. As Indian economy does not allow foreign companies to enter in the market with more than 74 percent of ownership. States that joint venture is the best entry mode. As it costs also less. Profit in the short can be forecasted so easily due to new technology and large market but to make profits in the long term it is important to consider the price and Indians are more price conscious, due to perfect competition. | | |
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| | Strategic assignment on Internet market in Australia | | | Broadband is becoming vital for both the economy and community of Australia. It is estimated that the Australian Internet access market will add over $100 billion to the Australian economy over the next five to ten years by organizations that will use broadband as a crucial element in their business models and distribution of services and as e-marketing and production tool. Australian Internet market is still lagging 2 years behind those in Europe and Asia. This further means that Australia is losing out on competitive advantage. While technology has already made essential as well as innovative improvements in the subcontinent, Australian people find it too expensive to afford broadband Internet in their households. | | |
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| | Strategic assignment on Outsourcing industry in India | | | This paper is written to analyze the potential problems in India’s outsourcing industry and to recommend strategies to overcome those problems. The paper starts with a brief overview of the outsourcing industry and factor that were responsible for making India a market leader in this industry. A strategic analysis has been made to identify the problems that are currently been faced by the Indian outsourcing firms and problems that may arise in future. It has been identified that the emergence of China in this industry is a major threat for these firms. An attempt has been made to analyze the factors that are making China a serious competitor for India. After analyzing the problem from different perspectives, the strategy of collaborating with China’s outsourcing firms has been recommended for India’s outsourcing industry. The potential benefits that may derive from such collaboration have been closely looked at. An attempt has also been made to analyze the potential problems and the challenges that these firms may face in collaborating with each other. In the end the conclusion has been drawn over viewing the whole scenario and stressing the importance of such an alliance for both India and China. | | |
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| | Strategic assignment on Supermarket industry in Australia with focus on Woolworths | | | The Australian supermarket industry is in its mature stage of its life cycle with high rivalry among the two major players in the market; Woolworths and Coles. Since establishment in 1924, Woolworths has grown to be the market leader with over 40% of the market. The following report strategically analyses the supermarket industry, Woolworths operating environment, its strategies implemented and provide recommendations for its future sustainability. Considering porter’s five forces analysis, the overall industry attractiveness can be considered low in terms of new entrants and established firms. Changes in technology, regulations and consumer demographics have been the main driving forces in the industry affecting competitiveness of firms. Low cost structure, technology, store locations and customer service have been critical for the success of firms in this industry. Been the market leader has been the major strength of Woolworths enabling it to achieve economies of scale. However a major threat facing the company is the growing presence of international competitors in the market. Low cost structure and brand equity can be regarded as core competencies of Woolworths. Furthermore Woolworths has focused heavily on supply chain management for the efficient management of its value chain and its low cost structure and brand equity has facilitated sustainability. Woolworths two major corporate strategies have been strategic acquisitions and unrelated diversification, and focuses on cost leadership and differentiation in terms of customers in store experience as its business level strategy. While Woolworths is considering expanding to New Zealand and India through acquisitions and joint ventures as part of its corporate strategy, organizational re-structuring, control systems, change management and a strong corporate culture have enabled Woolworths to implement strategies successfully. | | |
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| | Strategic management assignment on Commonwealth Bank of Australia | | | In the present scenario of the downturn of the economy, or in other words, the ‘bullish economy’ has posed a host of questions encompassing almost all fields of financial institutions as well as personal lives. When President Obama made a promise of ‘change’, all eyes were set on the financial stability he could create in these slow times. Global economy deterioration has spanned the world into its grip of financial crisis, unemployment and bankruptcy. And the banking sector has been a major hit worldwide with the collapse of Lehman Brothers. Henceforth, it is significant to examine, in the light of this economic slowdown, the effect it has on business organisations/setups particularly on banking.
Banking has been worst affected by this phenomenon; therefore, a study of ‘Strategic analysis’ is not only important, but also quite interesting. Challenges to Banks are appearing in terms of restructuring of finances, interest rates and employment reduction, employee retention and employee wellbeing. However, it should be noted that all is not lost; in the current economic crisis, opportunities for Banking System can also be traced as cost management and elimination of redundancies.
This exploratory research has segmented Commonwealth Bank- one of the largest Australian bank to review the scope of banking system at large in the globalised economies. It has been divided into four parts. First part will dig in the competencies of bank. Second part will identify the strategic capabilities of the company whereas third part will validate the soundness of those capabilities in respect to strategic positioning of the bank. The fourth and final part will zero in on the proposed plan of strategy that bank could adopt to excel more followed by a brief conclusion.
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