Essay and Assignment on E-Business

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A few of the Essay and Assignment tackled on E-Business

Application of e-Business model to ticketing system in Bus transport of South India

This report deals and discusses about the government bus corporation called as State Express Transport Corporation (SETC) and its selling chain. SETC is basically a government based transport corporation which operates more than 900 buses in South India interconnecting 4 states. Here its selling chain in internet is discussed which is based on e ticketing to the passengers who are considered as the customers. Initially the current working procedure of SETC as a business function and e ticketing has been discussed. Then it reports the selling chain of SETC. It further continues its discussion about the development of the business function through its e ticketing process and its value prepositions to the customers. Value prepositions include the improvement in the web page of SETC for E ticketing process and its values to the customers and their convenience in planning their trip. The problems and recommendations are also been discussed at the final part of this paper

Application of e-CRM strategy for airline industry

The objective of this paper is to develop and implement e-CRM strategy for airline industry to develop better customer relationship. CRM has been a major issue of concern in the airline industry. It is well understood by the players in this industry that those airlines that can effectively attract, serve and retain the best customers will see significant positive effects on their profitability. The deeper the relationship the airline hold with the customers, the more opportunity there will be to sell additional products and services and thus increase profitability.

Application of e-CRM to Banks

This paper has been prepared to summarize the learning on Customer Relationship Management (CRM) and its implications in banking industry. Banking industry is growing very rapidly and so are the strategies and modes of reaching customer, serving them better, capturing new and retaining old customer. Banks have followed a number of such programs and procedures. Having realised need of CRM long back, banks have implemented CRM strategies but still more is to be done because of the present ever-changing world of Internet and technology.

Assignment on Data warehousing methodologies

Data warehousing serves a pivotal role in supporting both strategic and operational decision-making processes. Major goals of data warehousing includes providing access to corporate and organisation data, facilitating analytical information processing, efficient information retrieval and providing high quality information for decision making. In this essay, we will discuss the following methodologies and then compare them: 1) The NCR Data Warehousing Methodology. 2) The Kimball Methodology. 3) Bill Inmon Methodology.

Assignment on SWOT Analysis and Marketing strategy of Amazon.com

Amazon.com was started by a man named Jeffrey Bezos, former Vice President of investment banker D.E. Shaw and Company. Rebecca (2002) has stated that Bezos was looking for a good internet company to invest and got a company where the number of visitors was increasing by 2300% every month. He thought of selling books and music on the Internet, but finally narrowed down to books as there was no major online book seller in the market and the competition was much less. Rebecca (2002) mentions that in 1995, Amazon started selling books online and by the year 1998, their annual revenue reached the target of $1640 million. Their customer base increased dramatically from 180,000 in 1996 to 12 million in 160 countries by mid 1999. It was in the year 1999 that the company decided to increase its line of products. Besides books, the company at present sells toys and video games, electronics and software, electronic greeting cards, home improvement supplies, online auctions, DVD’s and an online mall called zShops. The company’s mission is to provide the customers the best shopping experience on the Internet with the help of technology and expertise of its invaluable employees. With this mission, the company plans to move ahead in the future. Going by the reports published by the company, their sales was best ever during the holiday season of 2008. Kathie Kroll (2008) has mentioned that the peak day was December 15th, when more than 6.3 million items were ordered and 5.6 million units shipped. To any retailer, holiday sales account for 30 to 50 percent of their annual sales and during the last season, there was supposed to be less economic activity in spite of the economic recession. Let us have a SWOT analysis of the current business situation of Amazon.com.

Assignment on the topic of Advantages of online shopping

The purpose of this essay is to explain the advantages of shopping online compared to shopping offline. These advantages are considered in regard to convenience advantages, product selection, and price knowledge. It is argued that shopping online provides substantial advantages compared to traditional offline shopping.

Business modelling assignment

A model is developed for assessing the data processing and data flow efficiencies of information and decision-support systems that have several users. The quality of the data is examined by the model at several processing stages, including the data at time of collection, input, processing, and output. The model is especially adept at identifying points in the system where errors could occur, and at assigning magnitudes to the potential error locations identified. “The model developed employs recursive algorithms to trace processing flows backward in order to determine higher quality processing alternatives with lower error ratios” (Harold, 1985). A computer based model will allow to experiment in a safe environment. Models are expressed in a variety of ways. These include, verbal, algebraic, graphical and statistical. It does not matter which way they are expressed as long as the model is: • Internally consistent - possesses a logical argument which is correct and contains no mathematical errors • Elegant - possesses a simple structure

Case study analysis – Amazon in Europe

This report is written to analyze the operations of Amazon.com with key focus on inventory management, process improvement, operations management, and adapting to changes in the competitive environment. Apart from having a broad overview on the position of Amazon in the global market, a special focus is given to its operations in the European market. Amazon identified UK and Germany as their key primary markets in Europe and thus modified its activities accordingly to suit the needs of the local people. An attempt has been made to look at the several challenges that Amazon faced in Europe and what steps it took to overcome those challenges. Amazon’s inventory management strategies have been closely looked at with key emphasis on the role of outsourcing. Finally, the conclusion has been made that inspite of all the challenges and drawbacks, Amazon has emerged as a biggest book, music and video retailer on the Internet and thereby offering more than 4.7 million books, videos, music CD’s, DVD’s, computer games and other products.

Case study analysis on IT Alignment in the World bank

This paper addresses the aspect of alignment between Information Technology (IT) and the World Bank. The business strategies with regard to this alignment are analyzed carefully and at large. Besides, the new aims and objectives focused by the Word Bank are also described in the paper. By and large, the paper focuses on the IT-World Bank alignment and the strategies for its success. It evaluates the effectiveness of the various IT applications adopted by the World Bank. In this context, the functionalities and responsibilities of the Global Information and Communication Technologies - the significant section of the World Bank responsible for its various projects - are also analyzed with examples with regard to the effectiveness of this IT-business alignment of the World Bank

Comparison of the websites of Amazon and W H Smith on the criteria of Core Identity, Extended Identity, Value Proposition and Relationship

Brand identity is the promise given by the company to the consumer about the value addition of the product to the consumer’s well being and life in general (Olins, 1989). Brand identity is a set of associations that the company wishes that the customer identifies with (Aaker, 1995). These associations represent as to what the brand stands for from the perspective of the customer. In other words, brand identity is the promise given by not just the company but also the members of the brand to the customer about its use in customer’s life. To create or maintain brand identity is to define core values of the brand, what the brand stands for, how the brand wishes to be perceived by the customers, what personality traits the brand represents and finally the relationship of the brand with the customer (Holt, 2004). For example, a brand such as toothpaste has a regular daily relationship with the customer. The toothpaste is so interwoven in a person’s life that it becomes an identity for the customer himself of herself. We all know that we prefer only a certain brands or brand of toothpaste to be precise, to use everyday. The brand can also be of emotional value to the customer. So the brand identity of toothpaste is the freshness of breath, taste, packaging and the health benefits of using it such as healthy gums and sparkling teeth. Brand strategists normally plan as to what the brand needs to stand for. Some of the brands might project a specific life style, health, well being benefits, while some other brands might project cost benefits and other value additions to the user’s life. Amazon UK and WH Smith are two of the largest books, CDs, electronics and other consumer items stores in the UK. Both have online as well ad brick and mortar stores. The functionality and the product catalogue of both the brands are similar. However, the brand identity planned for these two stores by their brand strategists could be different. This report analyses the web sites or online stores of both the brands to study the brand identity projected by the two companies and on how they differ in core identity, extended identity, value proposition and relationships. The paper analyses the strength and weaknesses of the two brands with the help of these criteria. The paper finally recommends this brand to improvise upon the areas that need to be improved.

Comprehensive Review report of IT/IS practices of IKEA

The report has been prepared for IKEA to review its current uses of IS/IT in their operations, critique their IS/IT management practices and recommend new changes and possible initiatives that would improve its business performance. The report starts by presenting a clear picture of the lacunae in the company’s operations and IS/IT management practices. These have been viewed as a human activity system rather than as a mechanical operation. It has been found that IKEA sticks to traditional methods in order to reaffirm its unique identity; but this stance needs to be changed at the following levels- Customer Service, Marketing Strategies, and Internal Organisation. For this purpose, IKEA has been viewed from an external customer’s aspect as well as an employee’s internal aspect. Its CATWOEs have been discussed to arrive at a concrete picture of the areas that need amendments. IKEA has been thoroughly analysed through a study of its organisational culture and attitude towards IS/IT practices. A SWOT analysis of the company has also been undertaken. According to the conclusions from these analysis, an IS vision has been developed for IKEA. It has been supported by IT architecture. Need of more and better machinery and software has been emphasised. Training of the personnel and modifying the work environment has been appropriately discussed. IS Strategic Plan has been included in the report to make this vision and architecture a reality. Lastly, recommendations have been summarised in the Wiseman’s framework. We wish IKEA all the best in all its future endeavours.

Design of Manufacturing strategy for Aylesford Newsprint, UK

The success of a manufacturing industry depends mainly on the external environment such as the demand for goods in the industry and the availability of raw materials required manufacturing the good. A manufacturing facility with the latest technology, equipment, expertise, is prerequisite for any manufacturing activity. There are too many factors that determine the success or otherwise of a manufacturing firm. A production process unit involves several operations such as purchase management, production management, quality management, facilities management, logistics, distribution channels, configuration management etc.. Manufacturing is quite an involved process that needs the coordination among all these departments. The manufacturing process starts from procurement of raw materials and processing the raw material to make a finished good. It is the technology that is of importance in the production process. If all other operations of a company are characterized by management skills and require highly managerial skills to carry out the tasks efficiently such as logistics management, the production process requires high degree of technical and engineering skills than mere management skills. Production is in the area of production process that all the engineering and scientific skills are applied to practice. If all other sections of a manufacturing industry can be thought of as purely managerial activities, production and quality control involve a lot of engineering and scientific activities than mere managerial activities. Aylesford has an efficient distributor system, but an online ordering system using payment gateways over the phone or emails. No doubt the company website has exhaustive information of the company and its products, online ordering system would add more brand value to the company. Therefore the paper recommends Aylesford to have an online transaction system to add more value to its already efficient offline ordering process.. The company can enhance the quality of all its operations by installing ERP or Enterprise Resource Planning software that enables integration of all the processes of the organization and brings them into a central database and central control system. The company can invest in such value addition which greatly integrates all the operations that were hitherto functioning individually. A software application such as ERP would greatly improve monitoring and control of processes thereby ensuring efficient operations.

Dissertation on the topic - Virtual Banking: A study analyzing the future of Retail banking in New Zealand

Virtual banking can be basically defined as a bank which does not have a physical location. It is a bank which only conducts business online, either using a phone or a computer. In this particular research, the author presents information on how the virtual banking concept is spreading all over the world and how more and more banks are adopting the virtual banking concept to reduce their operating cost and to provide better service to their customers. The research also provides detailed information on the various tools which a bank can adopt in order to move its retail banking business to virtual bank. It also gives detailed information on the various software development companies which are providing software solutions for most of the virtual banks around the world. In a place like New Zealand, where 99% of its population is literate and around 70-80 percent of its population uses internet, virtual banking is bound to be a success story. This research will be valuable to the following type of companies 1) Banks that are willing to move from real to virtual world in order to reduce their expenses and secondly, to provide exceptional anywhere banking facilities to customers. 2) It will also be beneficial to software development companies as the research will give them an insight into the banking habits of the people living in New Zealand. 3) International companies providing and developing this type of virtual banking software will also benefit as the research provides detailed information about the companies and the kind of software they are providing.

Dissertation on the Use of Internet Return on Investment (ROI) as a tool to measure their internet marketing effectiveness

Online marketing is the latest tool in the marketing efforts of an organization. Online applications are aimed at achieving marketing goals of organizations. Online marketing is becoming one of the most effective marketing channels in the recent years. While some companies realize the importance of having online presence to the growth of their business, there are many companies that invest in online infrastructure just not be left behind without realizing what the online presence can do to achieve the overall objectives of the company. It is a common belief that online marketing allows for easier measurement of outcomes of marketing efforts due to data intensive methods that normally constitute the online infrastructure. However, if the data thus obtained is not used effectively with the help of online marketing measurement tools then the data in itself cannot produce meaningful derivations on the performance of the website or online transactional application. One of the marketing measurement techniques used in measuring effectiveness of online marketing is marketing ROI or internet ROI. Online marketing ROI along with an efficient performance of the website should provide fairly accurate measurement of online marketing effectiveness. However, not many organizations are keen in measuring website effectiveness although, they might be using internet ROI as the sole measurement criteria to ascertain the success or otherwise of the online presence. Marketing audit using internet ROI serves the purpose of knowing the realization of tangible benefits of the online marketing efforts but they fail to measure intangible benefits such as creation and enhancement of brand value. Internet marketing ROI is single dimensional and does not take into account intangible benefits of the marketing efforts such as creation and enhancement of brand value, purchase intent etc. Banking is one of the first few industries that experimented with online marketing. Traditional banking system of late, has made way for online banking in a big way. The technological developments in E-banking or E-commerce have grown to such an extent in the past couple of decades that the banks might lose the customer base to competitors if they do not have an efficient and effective online presence. These days the customers expect efficiency of an online merchandising of the bank and the safety of online transactions devoid of any fraudulent activities. This dissertation discusses the operations of the three banks viz., Barclays Bank UK, Bank of Scotland and Triodos Bank and their online banking systems. While Barclays Bank and the Bank of Scotland have efficient online presence in the form of a neatly designed websites and transaction systems, the Triodos bank needs to improve on its online presence on the web. It is easy for the banks to use internet ROI to measure their online marketing effectiveness. However, marketing ROI provides measurement of just the tangible outcomes of the online operations. This dissertation makes a few recommendations to the banks to improvise upon their website performances and provides them framework for measuring intangible benefits such as creation and sustenance of brand value, creation of awareness, creation of sales inquiries for possible future business. The paper recommends all the three banks to incorporate the methodologies presented in this paper to measure the intangible benefits of their online marketing efforts and to make changes to their online marketing approaches.

Essay on Direct mail is more effective than Online marketing for a new product

– The launch of new product requires consumer awareness about the product, its salient features, benefits to the customer on using the new product etc. There are many ways or themes a new product might adopt to appeal to the consumers. Some of these could be the use of the new product as a style statement, as a youth icon, as a product promoting health and well being etc. There are ways to create awareness among consumers about the launch of the new product in the market, the benefits of using it. Some of the awareness creation methods could include promotion campaigns, advertisements in the print and electronic media, billboards and flash displays at key locations in the city and so on. Another age old method of creating consumer awareness about a new product is direct mailing. Direct mailing involves collecting addresses of the target customers or customer groups, drafting a letter with attractive content and to format the letter in such a way that it carries a personal touch. This creates a feeling among the recipients of direct mails that they have received mails that have been specifically sent for them. The internet boom added another dimension to mailing promotional campaign i.e. sending emails to the target customers. This is easier and less time and resource consuming than direct mailing via postal systems. However, there are still many who feel that the age old postal mailing campaign is still more effective than internet marketing using emails. This essay discusses advantages and disadvantages of direct mailing campaign vis-à-vis emailing campaign. The product that is being launched is a new beer brand. The essay finally concludes citing reasons as to why direct mailing is still effective in this age of online and internet marketing.

Essay on impact of Ethics on Information security policy in the field of IT and business relations

This paper addresses the possibility of an ethical approach, in particular, the social approach on business. The importance of an efficient information security system is unavoidable in companies indifferent to how small or big the organization is. Technology is growing fast with better enhancement. This consequently brings up new security threats to business organizations everyday. In order to repudiate the threats, it is important for all business organizations to introduce and implement adequate information security system. This paper looks into the aspect of information security and its significance among organizations. While introducing a new security system or software, the company usually faces different problems such as inconvenience of the employees, implementation shortcomings, and failure of alignment between different strategies and so on. The paper also probes deeply into these problems and analyzes whether the social approach has any impact on information security system. It also provides helpful tips to sort out the security problems and introduce a successful implementation of information security policy.

Essay on Net neutrality or Not neutering - An ethical approach perspective

Being a de-centralized unit, Internet is a broad term owned by no one. However, some ISPs are considering changing this design in order to increase revenues. Hence, Net neutrality or unfettered access to internet is a big question of debate in accordance to right to freedom of speech. Where scholars advocates internet accessibility sonorously in compliance with “Net Neutrality”, consumers can save its status by adhering to ethical consideration viz. Deontological or Utilitarian approach applicability.

Essay on the impact of Information systems (IS) on business ethics, manegerial roles and the changing world of work

There is a bulk of the scholarly literature on the computer ethics that focuses on ethical issues in the workplace. Still, even now a number of companies and organizations are continually confronted with ethical challenges and violations that must be resolved. The resolution can be reached in different ways many of which will be discussed in this paper. The objective can be reached either through clarifying internal policy or through internal disciplining and enforcement, or litigation. The clue to the problem closely depends on the nature and severity of the violation and some other factors. While there is no indication that the cases of willfully malicious acts of unethical computer behavior (IT behavior) can be completely eliminated, I still hold to the idea that the introduction of clear ethical imperatives to the workers of the organization can help to bring certainty in the way the organization is being operated. In my research I want to show that ethical lapses simply come as a result from a lack of certainty on the part of the user and lack of policy clarity on the part of the organization (two major sides involved into the problem). Since ethical principles are challenged repeatedly as the society moves forward, workers should be constantly informed about the proper ethical behavior in given situations and provided with support when they face non-standard situations. In relatively young fields like information technologies, the determination of appropriate behavior can be regarded as a particularly acute problem, which attracts many scholars and is being discussed in numerous publications.

Evaluation and comparison of the websites of Amazon and W H Smith on the criteria of Core Identity, Extended Identity, Value Proposition and Relationship

The companies need to establish brand identity in the market if they are to sustain amid changing marketing forces for a long time. Brand identities can be thought of as promise statements by the companies and their members to consumers about the benefits of the use of their products (Schmidt & Ludlow, 2002). Brand identity is the projected value addition to the customer’s life (Balmer & Grey, 2000). Brand identity is a set of associations that the customer identifies with the product or the company (Kotler et al, 2006). In order to create brand identity the company has to define core values of the brand, its associations, perceptions by the customers about the brand, the personality traits the customer associates with the brand and relationship of the brand with the customer (Holt, 2004). For example, a jeans trousers brand may project a macho image of the wearer. The customer identifies with the brand’s ruggedness, toughness of character, and macho man image. The brand can have psychological and emotional bearing on the minds of customers too. A person wearing the particular brand of jeans may actually think and behave like a macho man. Thus the brand identity of the particular jeans brand can be that of macho image. These projections are not the results of how the products were perceived by larger sections of customers. But they are carefully thought out strategies by the brands themselves. Before launching a new product in the market the companies normally strategize and plan as to what the brand image of the product is. The branding strategy depends upon the target customers, their demography, salient features of the product, life cycle of the product etc (Stuart, 1999). Amazon UK and WH Smith are two of the largest book sellers and retail merchants of the UK. Both the companies have online as well as physical stores. Both the companies started as book selling stores and later expanded their business to retail sector. The products range showcased on their web sites are similar. The brand identities of thee two stores as planned by their brand strategists are different. The report analyses the web sites of both Amazon UK and W H Smith Plc to study the brand identity of the two companies. The report also analyses the four components of brand identity viz., core identity, extended identity, value proposition and relationships as applied to both the brands. The report makes recommendations to both W H Smith and Amazon UK to improve upon in areas that fall short of optimum performance.

Evaluation and Recommendations of E-business strategies for ‘I want one of those’

‘I Want One of Those’ is an innovative business brand marketing a wide range of products, especially luxury and fun items. Its products are quite popular as gifts. The brand line of ‘I Want One of Those’ reads- “stuff you don’t need…but you really, really want”. Since the range of items is wide, it caters to a large market comprising of varied customers. Unique products and innovative gift ideas on ‘I Want One of Those’ are its selling points. E-business has expanded rapidly and many companies are turning to internet to provide a bigger base to their brand and products. Internet ensures a larger market and therefore, more sales. Hence, to move with the changing times and changing demands of its customers, ‘I Want One of Those’ is also marketing its items online. The web portal of ‘I Want One of Those’ is www.iwantoneofthose.com’. The web site www.iwantoneofthose.com is attracting customers because of its fresh approach. The items are systematically displayed and the services are appealing to the customers. However, there are certain flaws within the site. Further, there is scope for improvement of this e-business through other means. Various aspects like segmentation, branding, elation building, transactions etc have been discussed. This Report has been constructed to suggest measure to improve the e-operations of “I Want One of Those’. The Report has been outlined as- Introduction (2.1 E-business, 2.2 About ‘I Want One of Those’), Performance Evaluation and Improvement of E-business, Assessment of ‘I Want One of Those’ (4.1 Home Page, 4.2 Link Pages, 4.3 Other Services), Recommendations and Conclusion. Application of the recommendations made is expected to improve the e-operations of ‘I Want One of Those’ significantly.

Evaluation of E-commerce and E-business practices of Bank of Scotland

E-commerce and E-business have become integral part of banking system of the 21st century. Integrating E-commerce in banking has become a specialized field itself. The success of the overall banking system includes the efficiency with which these E-commerce applications function in the banking environment. The success of E-commerce also depends upon customers’ participation. There are many potential hazards though linked to E-business such as security threats, data integrity issues, performance of the hardware and software applications in view of heightened transaction traffic. Success of E-business depends upon the ease with which transactions are done. The report deals with evaluation of The Bank of Scotland in the backdrop of its E-commerce applications in areas such as branding, customer segmentation, transactional facilities and degree of integration of online and offline operations. The report makes recommendations in those areas for improved performance and efficiency.

Evaluation of e-commerce strategies of Bharti Airtel

Any business that has a huge customer base and that deals with customers on a day to day basis requires E-commerce and E-business applications. To have an official web site for a business has become mandatory since 1990s. Customers browse the web site of a company to ascertain its credentials. Other business entities that deal with large number of customers use the web site with e-commerce applications to cater to customers’ needs such as answering their queries through online customer support, allowing them to purchase products and services online, allowing customers to update their personal and contact information etc.. So the efficient use of E-business or E-commerce is vital to the success of a retail business that has huge customer base. In turn the success of E-commerce depends upon customers’ participation. If more and more customers are able to use E-commerce applications of the company in an efficient way, the company can cut down costs of managing retail brick and mortar outlets. Success of a company that is involved in large scale retail industry directly depends upon the success and efficiency of its online business. There are many pitfalls linked to E-commerce though such as security threats, data integrity issues, performance of the hardware and software applications, the speed with which web pages open etc. The report does an evaluation of Bharti Airtel, one of Asia’s leading telecom service provider, with respect to its E-commerce applications in areas such as branding, customer segmentation, transactional facilities and degree of integration of online and offline operations. The report then makes recommendations to improve performance and efficiency of their E-commerce applications.

Evaluation of three online employment websites

This report evaluates three online employment website on the basis of eBusiness model design. A comparison has been made between traditional approach and the online approach for the online employment market. Advantages of the online approach over traditional one are also discussed. A brief introduction of the three websites i.e. Seek (Australia), Monster (US) and Naukri (India) is given. Then an analysis of the three website from eBusiness model design perceptive is conducted. In the analysis various factors like reverse value chain, value proposition, competitive advantage, profit performance, business models, design effectives and constraints, distinct features, etc. are examined. Based on the evaluation a conclusion regarding selection of better site out of these three has been made and a few key strategic recommendations are made for all the three to improve their performance for achieving lead in online employment sector is stated.

Evaluation of three online shopping websites

This report evaluates three online shopping websites i.e. ebay.com, Amazon.com and Dealsdirect.com.au on the basis of e-Business model design. The three websites chosen for this analysis helps in analyzing the factors which are responsible in designing an effective website. In the analysis various factors like value proposition, competitive advantage, profit performance, distinctive feature etc. are examined. After analyzing the websites on several different criteria, the conclusion made is that no one website satisfies all the criteria. One has strength in one department and the second one holds competitive advantage in some other department. Accordingly recommendations have been made both on aggregate basis and also specifically for the three websites.

Internet Business Strategy for Aerospace Alloys

Aerospace Metal Alloys are a distributor of exotic steel, aluminium and titanium alloys to the aerospace industry and other speciality industries. Aerospace is based in United States of America. Aerospace metals has a unique offering to its customers by offering them all kinds of metal solutions like service centre, forge facility, melt operation, customer bar producer, value added service producer and an information service producer all under one roof. (All metals and forge, 2008) Aerospace provides various types of alloys in all mill forms as well as customer hand rolled bars which are not commercially available. The forging operation of Aerospace provides forged materials in various sizes like discs, hubs, blocks, shafts etc. The value added services include hot and cold forming, heat treating, cutting, machining and extrusions, rolling and welding operations. (All metals and forge, 2008) The unique custom operations include hand rolled bars in many shapes and sizes. Customized melting process can produce metals with custom chemistry, controlled chemistry, an out of date or an obsolete alloy, or a vacuum melt of a common grade and provide ingots or mill forms. (All metals and forge, 2008) Aerospace has been consistently meeting customer expectations through its extensive logistic network which has been expediting materials to customers whenever they want to meet critical deadlines, or respond to an emergency material needs, shutdowns, rush orders, critical item list and other critical services. Logistics of Aerospace also provides JIT inventory fulfilment for its clients. (All metals and forge, 2008) Aerospace is having strict quality control measures since all the materials become parts in aircrafts and other high performance products. Aerospace primarily sells raw materials formed in the shape of bars, sheets, rings and forgings. (All metals and forge, 2008)

Internet Business Strategy for All metals and Forge

They are distributors of exotic steel, aluminium, titanium, super and special alloys as well as carbon to aerospace industry, also to many other speciality industries. An US based company with specialised offerings of various kinds of metal solutions like service centre facility, forging, melting operation, customised bar producer, value added service producers as well as information base and use it as a new service that could be provided under one roof. It also provides alloys in different forms for different types of demands in the market both from industries as well customer’s point of view and its unique selling proposition is that this customised delivery is not usually available in the market. The third major offering is forging and they provide steel for forging in various size and shapes. Forging is a complex set of activity and hence this firm also provides value added service (VAS) such as rolling and welding operations, heat treating, cutting, machining and extrusions etc. These activities forms a larger part of work for the industry it serves i.e. Aerospace industry. (All metals and forge, 2009) Apart from the standard product and services, a customized operation is also offered which include hand-rolled bars, which are made available in many shapes and sizes. Through a customized melting process All Metals & Forge produce metals in export variety (All metals and forge, 2009). It has an extensive logistic network which has been rushing up materials to customers whenever there is a demand to meet critical deadlines, or may be responding to an emergency needs, shutdowns emergency, rush orders and many other critical services to name a few. A just-in-time (JIT) method is followed for order fulfilment process (All metals and forge, 2009) Security of materials used, hence high quality of materials required, could easy be understood by any supplier as aerospace would have strict quality control measures, All metals, and all parts form a part of the aircraft and other high performance products. Aerospace primarily sells raw materials formed in the shape of bars, sheets, rings and forgings. (All metals and forge, 2009). The model of business followed is business-to-business (B2B). Large corporates or aircraft fabricators produce the final aircraft from these materials. These customers could even be a middleman, between the All Metals and Forge company and the aircraft manufacturers like Boeing or Airbus. A sales staff is maintained to sell metals to companies. The inventory storage system is spread across United States and the sourcing is done from various steel and metal manufacturers across North America. They have a system or mechanism to place special orders received from its customers to other companies on their behalf and this happens All Metals doe not have stock of that particular product. The company has a unique combination of a steel service center, forge facility, customised vacuum melt operation, customised bar producing mechanism, value-added services as well as knowledge management for its customers. It is a quality certified company having ISO-9001:2000/AS9100/EN9100 registration (All metals and forge, 2009)

Management of IT projects - EasyBuys case study

This paper provided solution to the famous Easybuys case study

Paper analysing ERP implementation needs amounting to successful implementation and the positive benefits that could be derived out of the investment based on a case study of Barden Corporation, UK

– In the last decades on 20th century and in the 21 century, the product life cycle is slowly decreasing (Lo, Tsa & Li, 2005). The factors that contribute to the decreased product life cycle are newer inventions and improvements happening at the drop of the hat. This trend is making even a year old product obsolete. Such scenario puts a lot of burden on the manufacturing industry that needs to keep on inventing, adapting to new technology and to recycle the obsolete products (Lo, Tsa & Li, 2005). ERP or Enterprise Resource Planning has come as a boon for industries to manage changing IT needs of the organization as well as to plan human resource requirements, to do costing, organizational restructuring etc. ERP implementations can be seen as a holistic solution to keep organizations abreast in the competitive and ever changing market needs (Zoonky & Jinyou, 2000). These paper analyses ERP implementation needs, factors amounting to successful implementation and the positive benefits that could be derived out of the investment based on a case study of implementation of ERP solutions in Barden Corporation, Plymouth, UK (Case Study Source: Phil Robinson, 1999). SAP R/3 an ERP solution was implemented at Barden UK by BPIC or Business Performance Improvement Consultancy based in Hove, England. The paper uses theoretical framework of ERP implementation as a reference to analyzing the case study.

Paper on the impact of communication on different business and commercial world

This paper will through light on the impact of communication on different business and commercial world. It will cover three major areas each discussing how various communications can affect a company in Australia to export to UAE. It will discuss the obstacles and guideline that one need to keep in mind in order to enhance better communication among the staff and increase the sales. Overall, this paper will give a better understanding of ways and channels of communication for an organization to better improve itself.

Reflection paper on RFID Technology

This paper gives personal views on the RFID technology and its potential use in airline industry.

Report analysing the Business branding and Internet Marketing strategy of Triodos Bank

E-commerce and E-business are slowly becoming integral parts of banking system since the last couple of decades. According to Crane and Bodie (1996), banking and financial industry is growing rapidly in unpredictable ways (Wu, Hsia & Heng, 2006). Some of the technology enhanced products and services are multi-function ATMs, tele-banking, online banking and trading of stocks and shares etc. (Wu, Hsia & Heng, 2006). Integrating E-commerce in banking system is probably the most challenging task since huge money rides the operations of E-commerce and a small bug or lapse in the application could lead to serious repercussions (Chaffey, 2002). E-commerce differs from traditional banking to a great extent. While traditional banking at the branches is slow and time consuming, internet banking allows transactions to be done with the touch of fingertips in no time. The flip side of the internet banking is that it is prone to hacking, data theft and even malicious transactions costing the bank and customers to a great extent. Nonetheless, E-commerce in banking system is inevitable feature in today’s fast paced world. The banks use their web site and internet banking facilities to build brand value and to attract more customers. Since traditional banking at branches is slowly giving way to online banking, customers judge the performance of the banks not by the helpfulness or lack of it of desk clerks but the facilities and the ease of operations of their online banking systems. Since these days the web sites and online banking systems are the face of the bank to the customer, utmost care is taken to project the image of the bank to the customers as well as to show their concern to the customers’ needs (Wu, Hsia & Heng, 2006). The Triodos Bank known as the ethical bank since it funds mostly to organizationas involved in green, iconological or socially beneficial causes (Triodos Bank, 2009). The bank is based in Netherlands and has branches in UK, Belgium, Germany and Spain (Triodos Bank, 2009). It uses E-commerce applications to enable its customers transact online. The Triodos Bank has a web site that allows online banking and uses highly segmented approach. This report analyses the online banking system and the web site design and presentation of Triodos Bank, UK. The report uses evaluation criteria such as content quality, performance of web site infrastructure, customer support and customer privacy and security to analyze the impact of the efforts of the bank on branding and internet marketing strategy. The report finally makes recommendations to the bank to improve their online banking system in those areas.

Report on Advantages of Online shopping using several real-life examples

Report on Impacts of Information system technology on Woolworth supply chain

In industries such as the retail industry where reducing cost-bases is crucial, improved communication strategies through more efficient communication technologies and information systems is imperative in ultimately improving responsiveness to consumers and maximising consumer value. This report seeks to explore the information system technology that has improved Woolworth’s operations, and will analyse the impact on consumers, suppliers, employees and shareholders. Further, recommendations will be made based on industry trends

Report on RFID Technology and Supply chain Information system significance & impact

The report is written to analyze the supply chain system of Cambium-Forstbetriebe, a German logging company. The paper particularly addresses the usability of technology in supply chain information system with a descriptive analysis on Radio Frequency Identification or RFID technology. The paper also analyzes the significance of RFID technology for tracking woods across the wood supply chain systems. It also elaborates an extensive overview of the supply chain system along with the impact of information technology. Above all, the paper looks at the advantages and disadvantages of RFID system, and proposes its implementation on supply chain information system. After, analysing the pros and cons of RFID technology, final recommendations of going ahead with the RFID technology have been made to the competitors of Cambium-Forstbetriebe

Report suggesting the strategies to improve e-business operations of Accent Clothing

The world of e-business is expanding rapidly. Accent Clothing has also adopted this approach to keep in step with the modern times by working through its website www.accentclothing.com. The website endeavours to be consonant with the policies of its business- warm relationship with and convenience to its customers. The website is designed to meet the requirements of a large number and varied groups of customers. It does so by segmenting the website according to the projected needs of the browsers. Also, Accent Clothing has set up a whole system to provide shopping facilities of transaction and delivery to its buyers. There are a few flaws relating to the design of the website. They have been evaluated and recommendations made for the improvement of the site and consequently, of the e-business of Accent Clothing. The Report for evaluating and suggesting measures for improvement of the website has been divided along three basic heads- Design, Content and Customer Interface. These are the three main things to look out for in a website. Under each head, three sections have been constructed- Importance and Guidelines (detailing the importance of each element and the guidelines generally prescribed for it), Evaluation of www.accentclothing.com (in comparison with the guidelines prescribed) and finally, the Recommendations. These recommendations can help improve the e-business of Accent Clothing and make it a large and well established business on the internet.

Report suggesting the strategies to improve e-business operations of SixT

Sixt is a car rental and leasing company which originated in Munich, Germany in 1912. Today, Sixt provides service to their consumers through their company website and 3,500 service stations worldwide (Sixt AG, 2009). The company’s branding strategy is one of the factors that made Sixt successful. Differentiating from their competitors, Sixt established themselves as “the spirit of mobility,” which conveys a meaning of providing smooth service to their customers. Concentrating on the comfort and satisfaction of their consumers, the process of renting or leasing a car is fast, easy and convenient. The establishment of Sixt’s website supported this positioning. For customers, they can easily select and rent a car at the comforts of their home, office or anywhere. Sixt’s core brand identities include: • Provides top-quality services and cars at low prices • Smooth, hassle-free mobility approach • Innovative mobility service provider • A positive image • A service and customer-oriented range (customer-centred and tailor-made mobility solutions) (Sixt AG, 2009). According to the company’s website, Sixt’s goal is to “operate as a global player on the world's fastest-growing future market of mobility,” which can further assist the improvement of their market position. By having an electronic base service provider equipped with a unique infrastructure to link services easily, the company has a special competitive advantage. (Sixt AG, 2009) Through the availability of Sixt’s website, customers can easily contact Sixt and avail their services. Furthermore, the company can provide a faster way of dealing with their customers’ needs and demands. The company’s offline brand image, identity, value proposition and operations need to correspond consistently and provide continuity in their website to compete in the fast-paced marketplace (Rowley, 2004, p.136). Thus, brand building online is necessary and plays a significant role to communicate brand values and build a stronger relationship with its customers. This report evaluates the online branding and operations of Sixt car rental and leasing company using related framework for branding and operations for websites. It aims to demonstrate the consistency of the offline and online branding and operations by analyzing the Sixt’s website. This report is divided into several parts which includes: - Online Branding - Online Operations - Recommendations

Research plan on IT Alignment & Logistics

This paper addresses the research topic of information technology (IT) alignment and logistics. The research plan includes in-depth investigation of the effectiveness of various IT strategies on a business organization. The different roles and functionalities of IT development firms is also a case of concern in this research plan. This paper discus the various issues of relevant importance to the research topic.

Review of Academic Journal ‘Development and Testing of an E-Commerce Web Site Evaluation Model’ by Joia and de Oliveira (2008)

The purpose of this essay is to critically analyse the article of Joia and de Oliveira (2008) titled ‘Development and Testing of an E-Commerce Web Site Evaluation Model.’ The article is focused on the use of the internet in marketing in that it seeks to explain how marketing on the internet (the focus is on electronic retailing) can influence purchasing attitudes and intention. By developing a model of consumer purchasing and technological acceptance, the article finds that, in the case of CD music, “ease of use, trust, pleasure, and attractiveness as perceived by visitors to CD e-retailing Web sites are key issues for understanding customer attitude and purchasing” (Joia and de Oliveira 2008: 37). While this finding is based on a relatively robust empirical model, the article nevertheless has its problems and limitations. The implication is that the findings of the article need to be treated with a degree of caution by marketing practitioners. The essay is structured as follows. The first section outlines the key contention of the article and its relationship to the marketing literatures. This is followed by a discussion that identifies and outlines the practical implications of the research. The final section provides a critique of the article’s limitations.

Review of an academic journal on Internet & Marketing

Role of IT in supply chain management

In this study the use of IT for Supply chain management purposes was studied by dividing the use of IT into three categories, 1) transaction processing, 2) supply chain planning and collaboration, and 3) order tracking and delivery coordination. Further, the drivers behind these different IT use types were examined. Based on the empirical data collected for this study, the three IT use categories proposed represent well the roles that IT plays in SCM. In addition to clarifying this widely discussed topic, the categorization provides a basis for further research on the use of IT in SCM.

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