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A few of the Essay and Assignment tackled on Creativity & Innovation
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| | Essay on Challenges of managing change & innovation in multi-nationals |  | | This essay discusses the challenges that multinationals face in managing change and innovation. The key challenge that is identified during the discussion is that of incorporating the appropriate culture within the organization where every employee thinks like an entrepreneur. Many other challenges are identified that arise from this key challenge of having the appropriate culture. These include overcoming the resistance from employees, managing diversity, sharing of mission and vision of the organization, managing conflicts and many more. Apart from discussing the challenges, an attempt has been made to analyse what can be done to overcome these challenges. The key issue that emerged from the discussion is whether there is such a thing like appropriate culture or every organization possesses a unique culture? The conclusion drawn is that every leader and organization is different, thus a leader need to carefully assess the circumstances in which he operates and then take proactive measures to overcome the challenges. | |   |
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| | Essay on importance of Creativity and Innovation in modern world |  | | This paper is written to discus the concepts of creativity and innovation and the importance that it holds in the modern business. To start with it discusses the meaning of creativity and innovation and what is the difference between these two. It talks about the possibility of having the one without the other and what could be the various consequences. The paper goes on to discus the role that creativity and innovation pays in the business and how the managers although being aware of it are not making deliberate efforts to strive for it. The importance of the organisational climate in promoting creativity has been discussed giving special emphasis on diversity in the organisation. An attempt has been made to discus how the diversity in the organisational culture can be used to promote creativity in the organisation and how its mismanagement could result in the reverse effects. | |   |
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| | Essay on Innovation – The 21st Century driver |  | | Innovation originates from the Latin word innovāre, which means to renew or alter, while the dictionary meaning of the verb innovate, is ‘to introduce something new; make changes in anything established’ (Online Etymology Dictionary 2009). Charles Leadbeater is a world famous and much celebrated innovation strategist (Chartered Management Institute 2009). His work on innovation including creativity has been used by corporations and countries across nations. His book ‘We-think: the power of mass creativity’ is a culmination of his views on innovation and plots the development of large scale collective voluntary perspectives on innovation with examples of the Wikipedia and Linux amongst others (Leadbeater 2008). He has for long propagated that the 21st Century is the Century of Innovation whereas the 20th Century was that of mass production.
This paper will discuss the issues raised by Leadbeater and analyse them in the modern day context. The paper first briefly looks at the origins of mass production and its impact on the American society and criticisms. It then introduces Leadbeater’s work on the impact of the web and then critically examines it to draw logical conclusions.
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| | Managing change and Creativity assignment on Microsoft |  | | This report provides answer to the following questions –
• Are the concepts of creativity and innovation relevant to Microsoft? Use examples to illustrate your points.
• What were the founders’ motivations in starting this creative/innovative venture? Do you see any creativity on their part? Where? How did it arise?
• What is the organizational structure of Microsoft? What about the effects on creativity, specifically?
• How do you think the organizational culture of Microsoft fosters creativity/innovation in the workplace? Have you identified any particular organizational values that achieve this?
• Does Microsoft offer additional perks to its employees to maintain an innovative approach to their business? Are these formal/informal?
• There is a popular belief that “Change is the only constant”. Has Microsoft undergone change? Has the change been triggered by internal or external triggers? Please provide examples to illustrate your point.
• What is the biggest challenge that Microsoft is facing? What should they do in order to maintain a competitive edge?
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