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A few of the Essay and Assignment tackled on Telecommunication
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| | Comprehensive report on practical applicability of Internet marketing using the case study of bestphonedeals.com | | | Internet Marketing or Online marketing is a fascinating term which has evolved tremendously over the past decade. It is just like a traditional marketing but the difference is that it is entirely on net. So, it would not be wrong to say that it applies fundamentals of conventional marketing with internet mixing techniques. Where it goes on same rules as traditional means such as to be visible, to be known among masses to sell more and more, on the other hand it uses internet technique to achieve these targets. These are called internet marketing techniques. Other aliases of Internet marketing are online marketing, web marketing, e-marketing.
When a company sells online, it ensures that its online shop (website) is known to people and higher numbers of visitors are coming to it. In this pursuit for most of the business owners internet marketing is all about generating more and more web traffic and good search engine (like Google, yahoo, AltaVista etc) ranking. Some top and accredit internet marketing tools can be described as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Affiliate Marketing, Banner Ads, Link Exchange, Keywords and meta tags orientation, Blogs, Pay-per-click etc.
BestPhoneDeals.com is a service provider company which sells home phone, cheap phone deals, mobile phone deals, broadband and internet from Telecommunication Company like TPG and Soul. This report is an exploratory study about associated facets of internet marketing in context to practical applicability through case study of www.bestphonedeals.com
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| | Essay discussing the Telstra’s recently released policy regarding staff use of social media such as Facebook, MySpace, Twitter, Flickr and YouTube reference to human resource management and the legal context | | | Emergence of internet and its usage brought about many changes in our society as well as life and one amongst them are the way we socialize today. The contemporary world is fast and complex. People thrive on success in life from both status as well as financial point of view. Twenty-four hours of the day flies to make the statement truer “time flies”. At the same time, people need to be connected with each other as these relationships get utilized someway or the other, socialistic or professional form. As a part of this change from the traditional format of socializing, the social networking sites were discovered one day and today, we do not live without them. It began with just one or two and in the current stage, every large companies have ventured into making these social networking sites interesting and interactive in their best way. As a part of the modernization techniques, we have adopted yet another format of change in the form of social networking sites however, many parts of the world and especially the corporate world, could still not change completely to this contemporary method of socializing. Mr. Ricardo Semler’s Seven Day Weekend was published mid year 2000 and social networking sites other than normal chat machines like Yahoo.com etc., started gaining popularity much later than that. However, adequate application of Semler’s strategy has still not happened. These cannot be a system failure always; rather these are human failure many a times. Therefore, whether use of social networking sites should be unrestricted or not really, have many factors to decide and most important of such are self sense of responsibility on the part of employees themselves. We have evaluated the same idea and concluded that some policy is always better to implement to put some restrictions in place but at the same time, the facility should not be stopped completely or restricted by time, rather let technology play it safe.
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| | Evaluation of e-commerce strategies of Bharti Airtel | | | Any business that has a huge customer base and that deals with customers on a day to day basis requires E-commerce and E-business applications. To have an official web site for a business has become mandatory since 1990s. Customers browse the web site of a company to ascertain its credentials. Other business entities that deal with large number of customers use the web site with e-commerce applications to cater to customers’ needs such as answering their queries through online customer support, allowing them to purchase products and services online, allowing customers to update their personal and contact information etc.. So the efficient use of E-business or E-commerce is vital to the success of a retail business that has huge customer base. In turn the success of E-commerce depends upon customers’ participation. If more and more customers are able to use E-commerce applications of the company in an efficient way, the company can cut down costs of managing retail brick and mortar outlets. Success of a company that is involved in large scale retail industry directly depends upon the success and efficiency of its online business. There are many pitfalls linked to E-commerce though such as security threats, data integrity issues, performance of the hardware and software applications, the speed with which web pages open etc. The report does an evaluation of Bharti Airtel, one of Asia’s leading telecom service provider, with respect to its E-commerce applications in areas such as branding, customer segmentation, transactional facilities and degree of integration of online and offline operations. The report then makes recommendations to improve performance and efficiency of their E-commerce applications. | | |
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| | Feasibility plan for Travel Guide Pro for mobile phones | | | Mobile phones these days are used literally in all the activities be it accessing emails, chatting, video conferencing and even in planning a family vacation. Managing business trips or family vacations from the mobile device is the latest trend in the telecommunications market. The need is for mobile phones that can be used to plan a travel with maps containing roads, hotels, important sites to visit etc.
Although currently there are a few free software available that can have maps of major tourist places, they are kind of passive software that can be used for reference and not for navigation. There are mapping software available for GPS (Global Position System) enabled phones but they offer very limited usage in that the maps are not exhaustive (Nimesh Dubey, 2007). So it is the need of the customer to have an exhaustive mapping software for GPS use as well as to have a mobile travel portal.
The proposed Travel Guide Pro software for mobile phones integrates these two features i.e. to act as a tourist map as well as a navigator. Travel Guide Pro will have GPS compatibility along with tourist maps and guides so that the user need not use two applications separately one for map reference and another for navigation. Travel Guide Pro allows the users to plan their vacation using the map and hotels information as well as to know where exactly they are and where they are heading when they actually make a trip to the place. Travel Guide Pro can be operated from iPhone.
This is an original idea conceived by ---enter student’s name here--- and the idea is awaiting the patent approval.
The target market is all the mobile users whose handsets support GPS and who travel frequently. The market is growing now and saturation point is still far as GPS has still not found its place in many developing countries. So this is the best time to enter the market which is still at its infancy.
The projected sale for the first year of the product hitting the market is 1,000,000. The mode of selling is online. Estimated revenue generation in the first year of product launch would be $ 1,000,000.
The amount needed for initial set up costs and operations for the first month would be $ 150,000. The estimated net profit after deducting start up costs and operational costs for one year would be around $ 500,000
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| | Global Business plan for Map plus for GPS mobile phones | | | Mobile phones have become part and parcel of an individual’s communication needs. The mobile phones are not just used for basic communication between individuals but advanced communication such as sending and receiving emails, chatting, video conferencing, web browsing and even in planning holidays. Managing business trips and family vacations by accessing travel portals from the mobile device is another value addition to the use of mobile phones. There is an increasing need is for mobile phones that can be used to plan a travel with maps of towns, cities etc. There are a few software available that provide maps of major tourist places, towns, cities etc.. However, they have a limitation. They provide maps but they do not have navigation inbuilt in them. There are quite a few mapping software available for GPS (Global Position System) enabled phones but the maps are not exhaustive (Nimesh Dubey, 2007). So GPS enabled mobile phone users require exhaustive mapping software for planning travel as well as for navigation in a strange place.
The proposed Map Plus software to be developed and sold by the yet to be created company, integrates the two features of navigation and making travel bookings. The Map Plus will have GPS compatibility along with tourist maps and guides so that the user need not use two separate software one for navigation and one for general reference. Simply, put Map Plus is a GPS enabled mapping software and it automatically communicates with the GPS network available in the town or city. If the user has subscribed to GPS service with a service provider in that town, then the software automatically brings up the town’s map and identifies the location of the user. The second use of Map Plus is that with its vast database of tourist information guides, the software allows the user make bookings and travel plans. Map Plus can be operated from iPhone.
The target market is mobile phone users with GPS enabled handsets and who travel frequently. It is a growing market and GPS is yet to find its due market place in developing countries. The market in developed countries is in the early growth stage. However, it is still at infancy in the developing countries. The market is global as the mobile telephone market itself. The product will initially be launched in the Australian market but soon will be expanded to all over the globe by online marketing. The projected sale for the first year is 1,000,000.. Estimated revenue generation for the first year is $ 1,000,000. The seed money required for initial set up costs and operations for the first month is $ 150,000. The estimated net profit after deducting start up costs and operational costs for one year would be around $ 500,000.
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| | Marketing Decision Analysis assignment on Sony | | | Sony is a Japanese multinational company dealing mainly into electronics goods. The products highly targets consumers and professional markets. It’s one of the world's largest media conglomerates with revenue exceeding ¥7.730.0 trillion or $78.88 billion U.S. (FY2008) (Source: Financial Report, Sony, 2009). Its segmentation of business is divided mainly into five operating lines- electronics, games, entertainment (motion pictures and music), and financial services & others.
While Sony Ericsson came into origin as telecommunication branch with the merger of Sony and Swedish company Ericson and is now a successful top global industry player in the mobile handset market with sales of over 100 million phones in 2007 and operations in over 80 countries including manufacturing and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
“Ericson primarily supplies network equipment and services that enable telecommunication. Through the Sony Ericson mobiles communication joint venture a range of mobile handset and other mobile devices including those that enhance multimedia applications and other personal communication services are offered.” (Telefonaktiebolaget LM Ericson 2006).
Sony Ericson is responsible for product design and development, as well as marketing, sales, distribution and customer services. Where 1/3rd of its handsets are produced in China, rest 2/3rd of production line is divided in several countries in Asia, Latin America and Europe.
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| | Persuasive essay on the topic of Should restrictions be placed on the use of mobile phones in public areas like restaurants and theatres | | | I am trying to make my point here that we must put some guidelines for using of mobile phones in a public place but we at any circumstances, cannot restrict its usage. People must be made aware why the traffic guidelines, the government and the authorities, are insisting that we should not use mobile phones in the public vicinity. Not that they want to break connectivity of people and make this country back to stone age but the idea is to use a facility which should not hinder others. We should not only be using negative connotations to terrify people that in case a mobile phone is used in a public place, “it would kill people” etc., instead, we could use campaigns to educate people how to make use of this facility nicely without disturbing others. I think all the readers would agree with me on this that reading scary ads once or twice, does not give a brand recall in our mind. Instead if we tell people or give them instructions subtly, we could be more successful. | | |
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| | Report on Corporate Social Responsibility efforts of Vodafone based on its technology | | | – Carroll (1979) defines CSR activities of a business broadly as one that engages the economic, legal, ethical and discretionary expectations from the company by the community. Organizations are inherently constituted to make profits while abiding the rule of the land. Snider et al (2003) mentions that organizations are expected to support the community. CSR activities as defined by Kotler and Lee (2005) mean an effort of an organization to give back to the society by utilizing its resources and via its business activities. However, it is imperative today that companies carry out the CSR activities in sync with their overall strategy. Sparkes (2003) mentions that today CSR activities should be interrelated to overall governance and company’s strategic direction for companies to create a differentiated business. This is to ensure that the CSR activity of the company has sustainability associated with it. Of importance though lately have been factors like conducting the business in an ethical and transparent manner, having an effective corporate governance etc.
CSR can be effective and sustainable substance only when it encompasses the stakeholders involved in an organization. For it to be successful it should also be a planned business activity like any other business practice and should have specific milestones attached. It should be implemented across the business in a steady and phased manner to make it an inherent business practice. It should be audited regularly and the results should be measurable.
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| | Strategic assignment on expansion into the Telecom industry of India | | | This report provides the detailed picture of Indian telecommunication. It shows that growth taking place in Indian market is more than any other country, which is by 27%. Moreover FDI in Telecom between 1991 and 2004 nearly touched $ 2.31 billion. This, again, is expected to rise further in the next few years. Low penetration of cell phones as compared to its population tells that how much market is yet to be explored in this sector. Moreover with new product of third generation technology networks and handsets, allows people to see each other while taking and can send instant pictures. It will be valued by Indian as they have more emotions of staying in touch. In past Indian consumer has always shown a positive attitude towards the new technology. To give them new technology it is important have the good knowledge about the market, which can be gained by entering as joint venture. As Indian economy does not allow foreign companies to enter in the market with more than 74 percent of ownership. States that joint venture is the best entry mode. As it costs also less. Profit in the short can be forecasted so easily due to new technology and large market but to make profits in the long term it is important to consider the price and Indians are more price conscious, due to perfect competition. | | |
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