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A few of the Essay and Assignment tackled on Retail
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| | Assignment on HRM challenges that Aussie Best may face which opening its retail operations in China Market | | | Tian (1996) mentions that since 1978, China has embarked on an “Open Door” trade policy with the outside world. This has resulted in china becoming a crucial business partner for Australia with increasing bilateral trade. Kirk (2004) mentions that high Chinese economic growth has fueled the need for minerals and hence it has become one of Australia`s major minerals buyer. Australian companies have realized the huge untapped potential in the Chinese market and have started operations there. The opportunity however, doesn’t come without the challenges, largely related to human resource management.
Management of human resources is a multidimensional process with multiple effects. Treven and Mulej (2005) have mentioned that companies will face global competitive challenges regarding quality, society, technology and structure which will increase the importance of HRM. The choice of HR policies requires a study of various aspects keeping in mind the underlying objectives and the cost aspects. Any complexity which is introduced can cause information overload and may divert the focus of the organization which is incompatible with the company goals.
To open retail operations of Aussie Best, we will evaluate the Chinese retail industry to understand it better.
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| | Assignment on Impact of technology on Coles Myer Ltd | | | The question posed by Coles Myer for which this report aims to solve is “How will the Retail Industry in 2010 be shaped by the emerging technology in our store environment?" Our approach to this problem was to undertake an analysis of the internal (Coles Myer) and external environment (customers, competitors) as well as emerging retail industry and technology trends in order to provide insight into what the store of 2010 will resemble. From our analysis of the impact of these trends and related technologies on the store environment, we were able to formulate a number of recommendations that would be suitable for Coles Myer to implement as we move towards 2010. Our selection of these recommendations was based on which proposed solutions provided the most improved profit and benefits to Coles Myer customers, shareholders and employees. | | |
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| | Assignment on Organizational behaviour using the example of Woolworths limited | | | This essay outlines the major environmental influences that are impacting Woolworth and how these issues impacted on a range of relevant Organisational behaviour issues. | | |
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| | Assignment on the Impact on Climate change on Mount franklin – A product of Coca Cola Amatil | | | The issue of climate change has significant impact on the overall natural environment across the world. It has also effectively influenced the balanced natural environment of Australia, thus affecting its water resources as well as its economy. Bottled water industry in Australia is also heavily influenced by the current trends in global warming. This paper addresses the impact of climate change on the bottled water industry of Australia, and more specifically, on the business prospects of Mount Franklin, an Australia-based beverage product produced and manufactured by Coca-Cola Amatil, Australia. It also discusses the important environmental issues influencing the business of Australian bottled water industry. This research paper addresses the impact of climate change on the bottled water industry of Australia. In particular, the research is focused to explore and analyze the environmental issues related to the business prospects of the production and marketing of Mount Franklin spring water, manufactured by Coca-Cola Amatil, Australia.
The impact of global warming has already affected the Australian natural environment. As Australia is a characteristically dry continent, the consequences due to climate change are significant. One of the most important concerns of the bottled water industry is to follow environmental standards while sourcing and extracting water from spring water sources. This is relevant because water sources are closely associated with the aquatic plants and animals as well as human systems.
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| | Comparison of the websites of Amazon and W H Smith on the criteria of Core Identity, Extended Identity, Value Proposition and Relationship | | | Brand identity is the promise given by the company to the consumer about the value addition of the product to the consumer’s well being and life in general (Olins, 1989). Brand identity is a set of associations that the company wishes that the customer identifies with (Aaker, 1995). These associations represent as to what the brand stands for from the perspective of the customer. In other words, brand identity is the promise given by not just the company but also the members of the brand to the customer about its use in customer’s life. To create or maintain brand identity is to define core values of the brand, what the brand stands for, how the brand wishes to be perceived by the customers, what personality traits the brand represents and finally the relationship of the brand with the customer (Holt, 2004). For example, a brand such as toothpaste has a regular daily relationship with the customer. The toothpaste is so interwoven in a person’s life that it becomes an identity for the customer himself of herself. We all know that we prefer only a certain brands or brand of toothpaste to be precise, to use everyday. The brand can also be of emotional value to the customer. So the brand identity of toothpaste is the freshness of breath, taste, packaging and the health benefits of using it such as healthy gums and sparkling teeth. Brand strategists normally plan as to what the brand needs to stand for. Some of the brands might project a specific life style, health, well being benefits, while some other brands might project cost benefits and other value additions to the user’s life. Amazon UK and WH Smith are two of the largest books, CDs, electronics and other consumer items stores in the UK. Both have online as well ad brick and mortar stores. The functionality and the product catalogue of both the brands are similar. However, the brand identity planned for these two stores by their brand strategists could be different. This report analyses the web sites or online stores of both the brands to study the brand identity projected by the two companies and on how they differ in core identity, extended identity, value proposition and relationships. The paper analyses the strength and weaknesses of the two brands with the help of these criteria. The paper finally recommends this brand to improvise upon the areas that need to be improved. | | |
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| | Customer & competitive analysis on Coles Ltd | | | Coles Everyday has been chosen for this analysis. Everyone can be a customer of supermarkets, with the wide range of product with different prices; supermarkets serve all people (no limit of gender, age, income) to satisfy daily needs and wants. Thus target market has been divided into 3 categories i.e. Family Shoppers, Time saver buyers and International students.The major competitor of Coles Everyday is Woolworths who holds around 42% of the total market share where Coles holds around 30% of the total market share. Some of the strategies that Coles is currently pursuing to increase its market share are Coles Online Shopping, Promotion of Housebrands, Coles Meal Ideas, Coles Healthy Living, Baby Club, FlyBuys and Coles Cares. To counter the strategies of Coles, Woolworths is pursuing the strategies like Shop online, Weekly Specials and Kids Corner.Some of the future strategies of Coles include Increasing investments in supermarkets, Training of supermarket manager and store teams, Transformation of supply chain and IT systems by 2008, Enhancement of loyalty programs like FlyBuys etc. | | |
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| | Customer & competitor analysis on Woolworths Ltd | | | This report does the customer and competitor analysis of Woolworths Limited Company, the biggest supermarket chain in Australia, through secondary research from published information and Internet. Firstly, the overview information of Woolworths Limited was presented with the comparison of 4 major divisions (Supermarkets, Hotel group, General Merchandise and Consumer Electronics). Secondly, this Supermarkets industry is analyzed to point out the proportion of competitor and the influences of environmental factors to them. This information will give an overview of competitive environment as context for analysis of competitors. Thirdly, analysis of competitor of Woolworths Limited is done to answer the questions about what the competitors want, how is their current strategy, what is the weakness and strength of their products and what should they do next in the future. Besides, the customers are considered not only the current customers of Woolworths but also both the competitor customers and the potential customers in order to understand them clearly. Finally, based on the knowledge of competitors and customers, some recommendations to the Woolworth Limited strategies development are made to improving customer experience as well as maintaining the competitive advantage. | | |
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| | Dissertation / Thesis on the topic - Employee stress management strategies for supermarkets in Auckland | | | This study follows a line of investigation about the existing knowledge of stress management strategies among Auckland supermarket employees. The author reviewed number of different issues related to occupational stress and extended the range of discussion about factors causing stress to supermarket employees. To understand the stress factors effectively, an in-depth study has been conducted to investigate the issues faced by the supermarket employees and importance of managing stress levels in the organisation.
The primary data has been collected from the respondents specifically selected from four different supermarkets in Auckland city. Majority of respondents working in supermarkets experienced greater impact on physical reactions which contributes to stress and work related injury among employees working in the different departments of supermarkets. Recognising the implications of stress in an organisation will increase employee satisfaction and performance. The outcome of this study identifies the problems causing stress to the workers.
This study concluded with a number of recommendations in the supermarket industry to increase productivity and reduce absenteeism among the Auckland supermarket employees. Stress can be managed effectively and inexpensively, if the employees learn what stress is, what are the consequences of stressors, and how to control it effectively.
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| | Dissertation on commitment theories and its application to both part time workers and full time workers within the retail industry | | | The concept of commitment is a traditional area of HRM concern and “indeed, the whole rationale for introducing HRM policies is to increase levels of commitment so that other positive outcomes can ensue” (Guest, 1998, p. 42). It is this assumption which underlies the common employer declaration that “people are our most valuable resource.”
Employees in modern “learning” organizations are increasingly expected to display effort, motivation and initiative. The success of an organization depends not only on how the organization makes the most of human competences, but also how it stimulates commitment to an organization. Employee commitment, together with a competent workforce, seems to be of decisive importance for an organization to be able to compete in quality and to go along with changes (Cited by Wim et al, 1998).
This dissertation is focusing on the subject concerning to commitment theories and its application to both part time workers and full time workers within the retail industry. The research hypothesis addressed in this study -“Part time workers are less committed than Full time workers towards their work place.”
The following research questions have been made in order to move on further into this subject:
Are part time workers less committed than full time workers towards their workplace?
Does the amount of time spent working in the same organization affect the level of commitment?
What would be the main factors that would affect the level of commitment of a worker?
The research methodology applied in this dissertation includes research philosophy, research approach, and research strategy, sampling design and data collection methods. Primary data was collected with the help of research methodology includes questionnaires designed with quantitative questions. This helped the researcher to collect sufficient data to come out a conclusion.
In order to make the research more specific this research is carried out amongst workers at convenience retail store in Dublin City Centre. The questions used in questionnaire were based on likert scale and findings were made by cross-tabulate the results from questions and calculate the mean, median, mode and standard deviation.
The concluding results from this research were more or less defending the literature review stated by various authors except for the second research question i.e. ‘affect of time spent in the same organization on employee’s commitment where the findings completely contradicted with the statements of various authors.
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| | Dissertation on theoretical aspects of segmentation and then discussing segmented market focus of W H Smith | | | Marketing efforts require identification of consumers with similar consuming patterns and customizing the products and promotional offers to suit them. In other words, efficient marketing efforts call for grouping of customers based on their needs and buying behavior. This grouping of customers with similar characteristics of consumption and purchase is called segmentation. Market segmentation is about grouping of customers in a market into different homogeneous clusters. Market segmentation enables organizations to customize the marketing mix for specific target markets rather than offering the generic marketing mix to vastly different customers to satisfy customer needs. Marketing segmentation is not about having a completely exclusive marketing mix for each of the market segments. If segmentation is done in an efficient way it will result in the increased returns as compared to the marketing costs. Depending on whether the organization is selling its products or services to individual consumers or business customers, there would be distinct characteristics among segments when defining market segments. Marketing segmentation also enables companies and brands to customize their products and services to match the needs of different consumer clusters. Segmentation of the market has the advantage of being able to target and cater to customers groups who have similar consumption patterns. At the same time excess of segmentation could be efforts intensive and could result in loss of focus on the overall market scenario. Promotional campaigns vary among segments as the needs of each segment would be different. A market segment has to be measurable, accessible by communication channels and needs to be different in its response to marketing mix, needs to be durable and substantial enough to be profitable. A market can be segmented based on several factors. Business markets are segmented quite differently from consumer markets as the purchasing behaviors of both the segments are different. The purpose of segmenting the market is to allow the marketing programs and efforts to focus on specific subsets of prospective customers that are most likely to purchase the products or services. Furthermore, too much of segmentation can call for increased costs, which may not justify the earnings from the individual segments. W H Smith is one of the oldest and most successful retail firms of the UK. It has been having brick and mortar stores for a century and recently it has entered into the online business. It combines both the forms of marketing successfully.. While it implements segmentation into its marketing efforts to some extent, this study reveals that the approach of W H Smith to consumer market is under segmented. This paper recommends W H Smith to increase the degree of segmentation and benefit from increased profits and reduced costs. | | |
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| | Dissertation proposal on Consumer Behaviour by taking examples of two of the largest multiples of Ireland viz., AIDL and LIDL | | | Consumer behavior varies to a great extent depending on their age, sex, demography, food habits, living style, socio economical status etc... Different consumers have different reason as to why they purchase a particular brand. A consumer can purchase a soft drink for the sheer pleasure derived from the distinct taste of it. Or another consumer might purchase the same soft drink brand as a style statement. We see in the advertisements soft drinks target customers in particular age group. For example, a particular soft drink might advertise as meant for those who are young and energetic. So a young customer might consume the soft drink in the eagerness to show that he or she is young. Similarly, a set of consumers may be price conscious. And another set of customers may be brand conscious or quality conscious. The first type of customers is that, which hog to clearance sale or discount sale outlets. The second type of customers knows what they expect out the product, make a study, choose a brand and generally stick to the brand for longer time. However, with the initial hype of discount sales is dying and with consumers increasingly having disposable incomes, consumers these days opt for quality over cheaper price and quantity. The paper does a research on consumer behavior by taking examples of two of the largest multiples of Ireland viz., AIDL and LIDL. The research is cross sectional, which spans consumers in the age group between 20 and 60. A cross-sectional survey is conducted to prove that the numbers of consumers that prefer quality are more than the number of consumers that prefer price and quantity over price. | | |
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| | Dividend Policy Analysis of four companies from UK – Tesco, Sainsbury, Shell & BP | | | An empirical investigation is conducted on four UK companies representing two different industries (i.e. Retail – Tesco and Sainsbury, Oil & Gas – Royal Dutch Shell and B.P.) to analyze their dividend setting behavior. A correlation and multiple variable regression analysis is then conducted on these companies financials. The observed results support published studies in literature on dividend setting behavior. They show the influence of socio-economic factors and signaling power of dividend policies by showing greater stability in DPS than that warranted changes in the net profits and earnings of the company. In addition, it is seen that the single most important factor influencing the level of dividend paid is the earnings of the corresponding period. Other factors impacting dividend setting behavior are the net profits, past earnings and dividends, size of the firm and size of long term liabilities. | | |
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| | Environmental analysis of Wesfarmers ltd | | | Wesfarmers is a large Australian company. It started way back in 1914 as Western Australian farmers cooperative and has grown manifold since then. Today it employs around 200,000 people across Australia and New Zealand and boasts of 400,000 shareholders. Wesfarmers has become a company known for its focus on providing value to its shareholders and developing a relationship of trust, commitment and loyalty. Its business is highly diversified ranging from liquor to supermarkets to coal.
In the recent past, Wesfarmers acquired Coles as a retail division. Coles is an extremely large company with over 160,000 people involved in it. The deal, struck in 2007, is a landmark deal because it offers scope for unprecedented control over the market by Wesfarmers. This deal is very well spelled out with all the monetary and share holding under discussion. The detailing of the deal is beneficial towards determining the nature of relationship that the company and the customers are to enjoy. An external environment consists of the outside influences on the company. These may be political, economic, social or even cultural in nature. Keeping Wesfarmers at the centre and the competitive environment and the remote environment in the outer peripheries, a report into the external environment of Wesfarmers has been attempted. Legal, social, cultural and political factors along with the external economic environment have been discussed. Competitive Environment is primarily guided by Rivals, Customers, Suppliers, Employees, Managers and Board Members, while the remote environment is influenced by Shareholders, Government, Financial, Community, Host Community, Ecological Environment and Society in General. Various strengths, weaknesses, opportunities and threats to the company have been analysed. These aspects cannot be segregated and are often found to be overlapping in nature.
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| | Evaluation and comparison of the websites of Amazon and W H Smith on the criteria of Core Identity, Extended Identity, Value Proposition and Relationship | | | The companies need to establish brand identity in the market if they are to sustain amid changing marketing forces for a long time. Brand identities can be thought of as promise statements by the companies and their members to consumers about the benefits of the use of their products (Schmidt & Ludlow, 2002). Brand identity is the projected value addition to the customer’s life (Balmer & Grey, 2000). Brand identity is a set of associations that the customer identifies with the product or the company (Kotler et al, 2006). In order to create brand identity the company has to define core values of the brand, its associations, perceptions by the customers about the brand, the personality traits the customer associates with the brand and relationship of the brand with the customer (Holt, 2004). For example, a jeans trousers brand may project a macho image of the wearer. The customer identifies with the brand’s ruggedness, toughness of character, and macho man image. The brand can have psychological and emotional bearing on the minds of customers too. A person wearing the particular brand of jeans may actually think and behave like a macho man. Thus the brand identity of the particular jeans brand can be that of macho image. These projections are not the results of how the products were perceived by larger sections of customers. But they are carefully thought out strategies by the brands themselves. Before launching a new product in the market the companies normally strategize and plan as to what the brand image of the product is. The branding strategy depends upon the target customers, their demography, salient features of the product, life cycle of the product etc (Stuart, 1999). Amazon UK and WH Smith are two of the largest book sellers and retail merchants of the UK. Both the companies have online as well as physical stores. Both the companies started as book selling stores and later expanded their business to retail sector. The products range showcased on their web sites are similar. The brand identities of thee two stores as planned by their brand strategists are different. The report analyses the web sites of both Amazon UK and W H Smith Plc to study the brand identity of the two companies. The report also analyses the four components of brand identity viz., core identity, extended identity, value proposition and relationships as applied to both the brands. The report makes recommendations to both W H Smith and Amazon UK to improve upon in areas that fall short of optimum performance. | | |
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| | Finance case study analysis on Butler Lumber Company | | | Butler Lumber Company, a growing profitable business has exhausted its credit limit and the key issues facing it are: a) Need for additional funds to expand b) Improve cash flexibility c) Need to consolidate debt. The Methodology adopted for case analysis is qualitative and quantitative in nature. SWOT analysis and Ratio analysis has been done to determine the financial position of BLC. It was found that though there are liquidity issues but BLC still has bright prospects considering the growing industry and target market i.e. the repairs market. Two scenarios have been evaluated. Scenario A: BLC does not opt for additional debt financing: Assuming BLC achieves sales of $ 3.6 Million, the projected income statement for December 31, 1991 shows Net Income of $58,000 and the projected Balance Sheet shows $ 69,000 available after meeting short term requirements for the year. Therefore it is a profitable business even without additional funding. Scenario B: BLC opts for additional debt financing: BLC will have more liquidity and can prepare for anticipated expansion. Debt consolidation is possible. Higher level of ownership can be maintained and BLC will get a lower interest rate. The risk is that the company will become highly leveraged and may fall into a debt trap. After evaluating the pros and cons, Scenario B is recommended as Mr. Butler needs a larger credit line of $378000 to expand and consolidate. From Mr. Dodge’s point of view, the loan should be approved based on anticipated sales, profitability and financial projections but must be backed by collateral and a check on Inventory turnover and Days Sales Outstanding must be applicable. | | |
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| | Marketing strategy for Allanasons Ltd for entry into Australian market | | | This report is written to demonstrate a marketing strategy for Allanasons Limited to enter into Australian market through its product of fruit pulp. Allanasons Limited is an Indian company which was incorporated in 1865. It possesses a well diversified product range and is particularly strong in the product segments of Halal meat, Coffee, Fruits and Vegetables and Marine products. The company has the long term strategy of exporting its frozen fruits and vegetables in the markets of UK, USA and Australia. Frozen fruits market in Australia is growing at a rapid pace and thus it has been identified as a primary target for exporting fruit pulp. Fruit pulp will first be exported to three major states in Australia i.e. Victoria, New South Wales and Queensland and after a period of 2 years expansion will be done in other parts of Australia. The primary target market of fruit pulp has been identified as university students, vulnerable groups like infants and pregnant ladies and health conscious people. The product will first be distributed to Convenience stores and Take away food outlets near the target market areas and once the product is popular, it will be introduced in major supermarkets like Coles and Woolworths. Coles and Woolworths have been identified as the major competitors and their strengths and weaknesses have been closely studied. Several marketing communication tools like mobile promotion teams, branded merchandise, point of sale display material and product specific pamphlets have been chosen to create an initial awareness about the product. November 2008 has been found to be a suitable month for launching of fruit pulp in Australian market and Planning budget suggests that the project will start to generate profits from the fourth month of its launch. Six months would be an ideal time period after which fruit pulp can be introduced in major supermarkets to compete with housebrands of Coles and Woolworths. | | |
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| | Portfolio analysis assignment on Coles ltd | | | This report is prepared to analyse the product portfolio of Coles Myer Ltd. Coles Myer Ltd. is an Australian retailer having its retail outlets in Australia and New Zealand. Their portfolio of product includes supermarkets, departmental stores, liquor retailing, electrical goods, office/stationary, petrol and auto.This report analyse their product portfolio at this point of time and the expected portfolio after 2 years. Then recommendations are given to achieve the desired results. Growth share matrix is used for analysing the product portfolio of Coles Myer Ltd. | | |
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| | Project report on Strategic analysis of Coles Myers Limited | | | Corporate structure is the way in which the parts of a corporation are put together. Corporations usually have several strategic business units (SBUs). These SBUs are also called strategy centers, strategic planning units, or independent business units (Jain, 1990, p.17). Kotler (1997, p.71) states that an SBU is a single business or collection of related businesses that can be planned separately from the rest of the company. An SBU can be a company division, a product line within a division, or sometimes a single product or brand (Kotler et al., 1998, p.35).
Coles Myer Ltd. is an Australia's retailer. It is a merge of two large retailers, namely G.J. Coles & Coy. Ltd. and The Myer Emporium Ltd. G.J. Coles & Coy. Ltd. started its first store in Collingwood, Melbourne on 9 April 1914; while The Myer Emporium was established in 1900 in Bendigo, Victoria, by Sidney Myer. G.J. Coles operated variety stores; Myer operated department stores, as well as discount and specialty stores. The two companies united in 1985 and became Coles Myer Ltd. with a new company logo.
Coles Myer Ltd. has a mission to be the best retailer in every market in which it operates. It wants to produce benefits to its stakeholders. It also wants to be known for honesty and leadership. For this purpose, it considers communication as a very important aspect. It needs to have an open and responsive communication with every aspect of the environment to achieve its goals.
Coles Supermarket's business philosophy is societal marketing philosophy. Coles Supermarket focuses on customer needs and wants. It can be seen clearly from the mission statement and the slogan in the logo that is "serving you better". However, it also does activities that show it cares about the environment, which currently is the society best interest. For instance, Coles has provided $150,000 to help the WRAP (Waste Reduction Accreditation Program) campaign and it also will be the first retailer to run the program in its entire stores. Its activities also include recycling, using energy efficiently, and providing green products.
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| | Report on Impacts of Information system technology on Woolworth supply chain | | | In industries such as the retail industry where reducing cost-bases is crucial, improved communication strategies through more efficient communication technologies and information systems is imperative in ultimately improving responsiveness to consumers and maximising consumer value. This report seeks to explore the information system technology that has improved Woolworth’s operations, and will analyse the impact on consumers, suppliers, employees and shareholders. Further, recommendations will be made based on industry trends | | |
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| | Report on Strategies for managing in modern retail environment using the case study of BVS Stores | | | – “Strategies for managing in a modern retail environment: how to provide operational quality and value for the consumer whilst maximizing returns for investors through efficient organizational and supply chain processes.”
Retail is undergoing revolution and a mode to grow because of market expansion across the world and several factors are reasons for this immense revolution in consumer’s buying behaviour. Retailing has a country interest involved also, as it incorporates the interests of the farmers as well. High disposable income, knowledgeable and informed consumers, multiple channel of information, advanced information technology has given this market a huge push. Retailers have explored their ground realities and domestic markets and now as a part of expansion of horizon are expanding their margin of business. Retailing means sale of goods and services or even merchandising from a static location and a place where consumers get more variety. It may include some subordinated services as well for example home delivery etc. Here purchasers could be individuals or whole-sellers. They buy in large quantity to adopt a cost optimization technique and then sells in portions but their biggest challenge remains storage and supply chain and of-course procurement cost that cannot be access to selling cost, which is largely the case. For retailers distribution strategy has to be strengthened and careful approach. With the increasing consumer demand, per capita income, and increasing purchasing power of consumers, Retail format of shopping are seen to be gaining more and more momentum in almost all part of the world (ATKearney, 2006).
With this vision, Best Value Stores (BVS) want to expand their business, increase profitability and most importantly market share. The strategy that has to be adopted has to go in line with the supply chain and inventory management process in BVS stores. A highly technical and process oriented, strong operation on the shop floor would identify BVS the brand amongst many others and would be able to capture a large portion of the market share going forward.
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| | Report on the Identification of IT opportunity and application of Business Problem to Future Group | | | Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is considered one of India’s leading business houses with multiple businesses spanning across the consumer space. Retail forms the core business activity of Future Group. Its flagship brand is Pantaloon Retail. The group operates over 11 million square feet of retail space in over 63 cities and towns and 65 rural locations across India. Future Group follows a multi-format retail strategy that captures almost entire consumption basket of Indian customers. On one hand in the lifystyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls, whereas on the other hand, in the value segment, it has Big Bazaar which is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail.
Big Bazaar would have 100 stores PAN India which entail the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore.
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| | Report recommending a new store design for Celtic Organic Wholefoods | | | Most of the retail industry caters to customers directly through its outlets unlike some business to business industries. Several factors influence the decisions of customers to buy from a particular outlet. Some of the factors are ease of shopping, proper ambience and the availability of additional products or services that are not directly offered by the store. There are many store design types such as straight floor plan, diagonal floor plan, geometric floor plan, angular floor plan and mixed floor plan. Each of the layouts has its own advantages and disadvantages. Each of the floor plans are suited to particular type of product showcasing and selling Celtic Organic Wholefoods is a retail food chain company that offers organic products such as bakery items, grains, dairy products, organic vegetables and fruits etc. This report provides a distinct floor plan for Celtic Organic Wholefoods in view of the perishable and non-perishable products that would be showcased in the new store. The proposed design would also have spaces for nursery and coffee shop managed by third party companies in order to enhance customers’ shopping experience. This report recommends Celtic Organic Wholefoods to incorporate the proposed store design to enhance customers’ shopping experience as well as to improve business revenues for the company. | | |
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| | Strategic assignment on Supermarket industry in Australia with focus on Woolworths | | | The Australian supermarket industry is in its mature stage of its life cycle with high rivalry among the two major players in the market; Woolworths and Coles. Since establishment in 1924, Woolworths has grown to be the market leader with over 40% of the market. The following report strategically analyses the supermarket industry, Woolworths operating environment, its strategies implemented and provide recommendations for its future sustainability. Considering porter’s five forces analysis, the overall industry attractiveness can be considered low in terms of new entrants and established firms. Changes in technology, regulations and consumer demographics have been the main driving forces in the industry affecting competitiveness of firms. Low cost structure, technology, store locations and customer service have been critical for the success of firms in this industry. Been the market leader has been the major strength of Woolworths enabling it to achieve economies of scale. However a major threat facing the company is the growing presence of international competitors in the market. Low cost structure and brand equity can be regarded as core competencies of Woolworths. Furthermore Woolworths has focused heavily on supply chain management for the efficient management of its value chain and its low cost structure and brand equity has facilitated sustainability. Woolworths two major corporate strategies have been strategic acquisitions and unrelated diversification, and focuses on cost leadership and differentiation in terms of customers in store experience as its business level strategy. While Woolworths is considering expanding to New Zealand and India through acquisitions and joint ventures as part of its corporate strategy, organizational re-structuring, control systems, change management and a strong corporate culture have enabled Woolworths to implement strategies successfully. | | |
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| | Strategic case study on Target | | | Current success is attributable to many aspects of Target, most of which stem from its strong reputation as a place to buy a wide variety of quality, fashionable goods at discount prices. Target has garnered this reputation by building a strong rapport with its customers and through its partnerships with other respectable groups. As well, Target’s continued desire to help communities has helped build and strengthen relations with its clientele. A weak point for Target is its position in the market. One major reason for this weakness lies in the overall structure of the company. Frankly, it is currently not capable of reaching out to certain customers (specifically suburban and rural) simply because of its size. This being said, Target is in a great position because it is big enough to chip away at Wal-Mart’s market share and compete strongly with other members of the various industries Target is a part of (Kroger, Safeway, etc.). Opportunities for Target to grow are many. For example, delving more into the retail food industry, investing more into on-site gas stations, increasing its prominence in bridal registry and to open up more partnerships with other companies are all ways for Target to grow. All of the potentials have to bear in mind the overall objective of bringing more customers into the store and having those customers come back often. The frequent customer is relatively rare at Target, especially when compared to Wal-Mart and this needs to change. | | |
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