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A few of the Essay and Assignment tackled on Motor Vehicle
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| | Application of e-Business model to ticketing system in Bus transport of South India | | | This report deals and discusses about the government bus corporation called as State Express Transport Corporation (SETC) and its selling chain. SETC is basically a government based transport corporation which operates more than 900 buses in South India interconnecting 4 states. Here its selling chain in internet is discussed which is based on e ticketing to the passengers who are considered as the customers. Initially the current working procedure of SETC as a business function and e ticketing has been discussed. Then it reports the selling chain of SETC. It further continues its discussion about the development of the business function through its e ticketing process and its value prepositions to the customers. Value prepositions include the improvement in the web page of SETC for E ticketing process and its values to the customers and their convenience in planning their trip. The problems and recommendations are also been discussed at the final part of this paper | |  |
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| | Aussie assembly case study | | | The object of this assignment is to examine the ways by which Human Resource (HR) systems and practices contribute to creating a sustainable competitive advantage into the future. Further, an analysis of the potential impacts of the HR systems in Aussie Assembly, in particular the tensions associated with the training issue, will be conducted. Recommendations will also be made regarding the ways by which these tensions can be overcome and which could contribute to creating a sustainable competitive advantage into the future | | |
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| | Business economics assignment on UK Car market | | | The UK is probably one of the first few countries that used cars as mode of transportation. The UK car market saw a slump during the great depression but recovered soon. The car market in the industry has been experiencing ups and downs over the years. However, the current recession and the subsequent credit crunch in the market has led to decline in sales of new cars as well as used cars since the past five years or so (The Manufacurer,2008). The sales figures of cars are continuously sliding since 2003 and recorded the lowest sales figures in 2008. Once booming car manufacturing industry of the UK is now faced with permanent damage to the industry, if adequate steps are not taken to arrest the downfall. Ford had to sell its Jaguar and Land Rover plants to an Indian company Tata Motors due to dwindling sales and eventual prospects of bankruptcy. The situation is no better elsewhere in the world. General Motors of the USA was on the verge of bankruptcy and had to be bailed out by the government of the USA. There were reports of Tata Motors owned Jaguar and Land Rover seeking governmental intervention to bail out from possible bankruptcy. However, it could manage funding from financial institutions. The report analyses the car market industry both used as well as new, of the UK in the last five years. The report tries to identify the reasons that led to the slide of the UK car market in the past five years. The report also forecasts future for the car market in the UK with the available data. This report finally makes recommendations on how the sales of used as well as new cars can be boosted. | | |
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| | Critical analysis of the economic effects of trade liberalization on the Australian motor vehicle industry | | | This assessment complements the recently released IRS Research Paper Industry Policy in Australia. It relates to a key event i.e. Trade Liberalization, which occurred between the late 1960s and 1996 when the present Government came to office. This assessment is an appraisal to assess the economic effects of Trade Liberalization in the Australian Motor Vehicle Industry. During this assessment, we will review the Industry policy in Australia, its economic transformation and the economic effects of Trade Liberalization on Australian Motor Vehicle Industry. There is clear evidence that this liberalization has increased the volume of trade, imports, exports, and productivity, but reduced the locally produced cars for internal consumption. | | |
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| | Dissertation focussing on using Weighted Return on Investment (ROI) as a framework for the companies to measure their marketing effectiveness | | | Organizational marketing efforts are aimed at achieving the desired business and market objectives. Although, organizations are interested in making more sales, many of the organizations do not really measure the outcome of the marketing efforts. However, more and more companies these days are interested in measuring their marketing efforts. A simple marketing effectiveness measurement method is the calculation of marketing ROI. Marketing audit using marketing ROI is done for the purpose of knowing effectiveness of the marketing efforts and are not made public to shareholders. Marketing ROI is completely different from the organizational ROI. Marketing effectiveness or ROI is also done to estimate the marketing budget and for improvising marketing efforts. Marketing ROI is single dimensional and does not consider intangible benefits of the marketing efforts such as creation of brand value, sales inquiries etc. However, these intangible benefits can be weighted to provide an accurate picture of the outcome of marketing efforts. The marketing ROI does not take into account the influence of internal and external environments of the organization on the outcome of marketing efforts. The paper discusses the intangible benefits and how they could be weighted to measure the overall ROI. However, the main purpose of this dissertation is to create a frame work that accounts for the influence of internal and external environment to the outcome of the marketing efforts. Internal environmental factors are strength of the product, strength of the brand, effectiveness of dealer network, reliability and effectiveness of service provided. The external environmental influences are economy of the nation, economy of the industry governmental policies, competition etc.. While internal environmental factors are specific to the company, external environmental factors affect the industry in general. The car manufacturing companies BMW UK, Toyota UK and Nissan UK are considered for the purpose of this study. The paper first discusses the UK car market in general and the operations of each of these companies. The paper provides a framework to these companies individually to measure the marketing effectiveness using weighted ROI. The companies will have a better picture of the efficacy of their marketing efforts if they consider both tangible and intangible factors that contribute to the success of the marketing efforts.
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| | Paper analysing ERP implementation needs amounting to successful implementation and the positive benefits that could be derived out of the investment based on a case study of Barden Corporation, UK | | | – In the last decades on 20th century and in the 21 century, the product life cycle is slowly decreasing (Lo, Tsa & Li, 2005). The factors that contribute to the decreased product life cycle are newer inventions and improvements happening at the drop of the hat. This trend is making even a year old product obsolete. Such scenario puts a lot of burden on the manufacturing industry that needs to keep on inventing, adapting to new technology and to recycle the obsolete products (Lo, Tsa & Li, 2005). ERP or Enterprise Resource Planning has come as a boon for industries to manage changing IT needs of the organization as well as to plan human resource requirements, to do costing, organizational restructuring etc. ERP implementations can be seen as a holistic solution to keep organizations abreast in the competitive and ever changing market needs (Zoonky & Jinyou, 2000). These paper analyses ERP implementation needs, factors amounting to successful implementation and the positive benefits that could be derived out of the investment based on a case study of implementation of ERP solutions in Barden Corporation, Plymouth, UK (Case Study Source: Phil Robinson, 1999). SAP R/3 an ERP solution was implemented at Barden UK by BPIC or Business Performance Improvement Consultancy based in Hove, England. The paper uses theoretical framework of ERP implementation as a reference to analyzing the case study. | | |
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| | Paper discussing Just in Time (JIT) approach and Total Quality Management (TQM) and its application to airline and automobile industry | | | Organizations need to integrate and manage all their processes and operations so that the costs are minimized and productivity or output is maximized. The profit of an organization is directly proportional to the earnings and inversely proportional to the costs. If the costs of carrying out the operations are more then profitability is reduced. If the earnings are reduced profits are also reduced. Effective use of resources would mean reduced costs and hence increased profitability. In order to reduce costs organizations try to reduce wastage and make best of the available resources. Operations management is about planning and managing different organizational processes so that quality products and services are delivered with the efficient and effective use of organizational resources such as raw materials, human resource, operational costs etc. Different approaches and different methods are invented over the past decades so that the organizations’ profitability and efficiency are improved. Some of the operation management methods that have changed the way a manufacturing process is carried out are Just in Time or JIT approach and TQM or Total Quality Management. The paper discusses JIT and TQM as applied to airline and automobile industries. The paper discusses the advantages and disadvantages of these operation management methods as applied to automobile and airline industries. | | |
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| | Publication reviews of 2 articles related to Knowledge Management | | | The paper reviews the 2 articles related to Knowledge Management given below –
Creating and managing a high performance knowledge-sharing network: the Toyota case - Jeffrey h. Dyer and kentaro nobeoka
Seci, Ba And Leadership: A Unified Model Of Dynamic Knowledge Creation - Ikujiro Nonaka, Ryoko Toyama And Noboru Konno
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| | Report on Tata Motors and Internationalization Process | | | Amidst the ubiquitous presence of Globalization, Internationalization has become all pervasive and promising strategies for growth in the existing economies. International expansion, hence, has become an innate component for MNEs for sustained survival. Recent Analysis by international organizations such as UNCTAD, OECD etc exhibits that international expansion of big companies from emerging economies (commonly referred to as EMNEs rather than MNEs) is a new and dynamic feature of global landscape. And, Goldstein (2008), states that the Indian corporate sector has been an active participant in this “game.”
Tata Motors is one such name that comes central as one talk on successful national growth and international expansion. Tata group plays a central role in the Indian economy and is at the fore in the internationalization of the Indian companies.
Where this fast expanding business of Indian Companies into advance market has been made possible due to advantageous amended economic and foreign trade policies, Goldstein (2008) indicates the second reason as competitive edge driven by cost advantage, production efficiency, managers’ willingness to take on risk, and exposure of domestic companies and their management to Western and Japanese competitors. Henceforth, internationalization becomes prominent backend by competitive edge combined with lacerating government role providing political support to Indian companies and managing the economy and the rupee in a way that is conducive to outward FDI.
Established in 1945, Tata Motors Limited is India’s largest automobile company in India with international presence and further vying to invest in the countries which has not been explored yet but have potential for big business such as US, UK, European Countries, Africa, China etc. Existing for more than half the century, Tata Motors has well planned and experienced management strategies and powerful resources that makes an MNE ready to step down in any economy.
In this report we examine the internationalization and technology strategies of the Tata Motors. We argue the strategies in the light of existing internationalization process approach. By studying process of International expansion for MNEs discreetly we hope to draw its implication to Tata group.
We start by noting in the following section the need for moving away from traditional frameworks for accepting the process of internationalization in recent times. For this, a reflection has been made on the growing significance of diversification for successful internationalization strategies. Process of Internationalization has been covered in detail with respect to forms of internationalization, entry mode type etc. Secondly, this report tends to cover the TATA Motors. A brief history, SWOT Analysis, International process of Tata has been unveiled in the report to know more closely about TATA Motors. Another section identifies the two Hypothetical Markets – UK and China, where TATA Motors can lead their international expansion plans. We conclude this section by pointing out the major advantages and challenges offered by internationalization process in these regions. The final section i.e. Conclusion has been made by culminating the key features of Tata internationalization strategies in the wider context of globalization.
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| | Report suggesting the strategies to improve e-business operations of SixT | | | Sixt is a car rental and leasing company which originated in Munich, Germany in 1912. Today, Sixt provides service to their consumers through their company website and 3,500 service stations worldwide (Sixt AG, 2009).
The company’s branding strategy is one of the factors that made Sixt successful. Differentiating from their competitors, Sixt established themselves as “the spirit of mobility,” which conveys a meaning of providing smooth service to their customers. Concentrating on the comfort and satisfaction of their consumers, the process of renting or leasing a car is fast, easy and convenient. The establishment of Sixt’s website supported this positioning. For customers, they can easily select and rent a car at the comforts of their home, office or anywhere.
Sixt’s core brand identities include:
• Provides top-quality services and cars at low prices
• Smooth, hassle-free mobility approach
• Innovative mobility service provider
• A positive image
• A service and customer-oriented range (customer-centred and tailor-made mobility solutions) (Sixt AG, 2009).
According to the company’s website, Sixt’s goal is to “operate as a global player on the world's fastest-growing future market of mobility,” which can further assist the improvement of their market position. By having an electronic base service provider equipped with a unique infrastructure to link services easily, the company has a special competitive advantage. (Sixt AG, 2009) Through the availability of Sixt’s website, customers can easily contact Sixt and avail their services. Furthermore, the company can provide a faster way of dealing with their customers’ needs and demands.
The company’s offline brand image, identity, value proposition and operations need to correspond consistently and provide continuity in their website to compete in the fast-paced marketplace (Rowley, 2004, p.136). Thus, brand building online is necessary and plays a significant role to communicate brand values and build a stronger relationship with its customers.
This report evaluates the online branding and operations of Sixt car rental and leasing company using related framework for branding and operations for websites. It aims to demonstrate the consistency of the offline and online branding and operations by analyzing the Sixt’s website. This report is divided into several parts which includes:
- Online Branding
- Online Operations
- Recommendations
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